4. WHAT IS SOCIAL MEDIA?
Social media takes on many different forms including magazines, Internet
forums, weblogs, social blogs, microblogging, wikis, podcasts, photographs
or pictures, video, rating and social bookmarking. Wikipedia, January 22,
2012 - http://en.wikipedia.org/wiki/Social_media
5. WHAT IS SOCIAL MEDIA?
Social media takes on many different forms including magazines, Internet
forums, weblogs, social blogs, microblogging, wikis, podcasts, photographs
or pictures, video, rating and social bookmarking. Wikipedia, January 22,
2012 - http://en.wikipedia.org/wiki/Social_media
Social media is content created and shared by individuals on the web using
freely available websites that allow users to create and post their own
images, video and text information and then share that with either the
entire internet or just a select group of friends. Affilorama.com, January 22,
2012 - http://www.affilorama.com/internet101/social-media
12. WHAT IS
SOCIAL
MARKETING?
Using social networks to
increase brand awareness
of your product/service.
13. Do you have the audacity to sit here and
think this social stuff is not going to
impact your business when this stuff is
overthrowing governments that have
held regime for 40 years in the Middle
East?
Gary Vaynerchuk,
Co-Founder, VaynerMedia,
@GaryVee
19. WEB TRAFFIC
Unique Visitors (Millions) Reach (%)
1000 60
750 45
500 30
250 15
0 0
Facebook Twitter LinkedIn Pinterest
Source: doubleclick ad planner by Google, December 2011
20. WEB TRAFFIC
Unique Visitors (Millions) Reach (%)
1000 60
750 45
500 30
250 15
0 0
Facebook Twitter LinkedIn Pinterest
Source: doubleclick ad planner by Google, December 2011
21. WEB TRAFFIC
Unique Visitors (Millions) Reach (%)
1000 60
750 45
500 30
250 15
0 0
Facebook Twitter LinkedIn Pinterest
Source: doubleclick ad planner by Google, December 2011
22. Someone performing a "marketing" role within a company
must honestly convince people of their genuine intentions,
knowledge, and expertise in a specific area or industry
through providing valuable and accurate information on an
ongoing basis without a marketing angle overtly associated.
If this can be done, trust with, and of, the recipient of that
information – and that message itself – begins to develop
naturally. This person or organization becomes a thought
leader and value provider - setting themselves up as a
trusted "advisor" instead of marketer.
Wikipedia, January 22, 2012 - http://en.wikipedia.org/wiki/Social_media
24. HOW TO BUILD
RELATIONSHIPS
Become the Trust Agent in your area of expertise.
25. HOW TO BUILD
RELATIONSHIPS
Become the Trust Agent in your area of expertise.
Be authentic. The Internet hates a scammer or
someone trying to “game” the system, i.e.
#McDStories, #BeBold. Remember, they have a voice
and aren’t afraid to use it.
26. HOW TO BUILD
RELATIONSHIPS
Become the Trust Agent in your area of expertise.
Be authentic. The Internet hates a scammer or
someone trying to “game” the system, i.e.
#McDStories, #BeBold. Remember, they have a voice
and aren’t afraid to use it.
Be yourself. Don’t change your voice to suit the individual.
(Playful banter is fine, as long as it fits with the conversation.)
27. HOW TO BUILD
RELATIONSHIPS
Become the Trust Agent in your area of expertise.
Be authentic. The Internet hates a scammer or
someone trying to “game” the system, i.e.
#McDStories, #BeBold. Remember, they have a voice
and aren’t afraid to use it.
Be yourself. Don’t change your voice to suit the individual.
(Playful banter is fine, as long as it fits with the conversation.)
Remember your goal (why you are interacting).
29. HOW TO BUILD
RELATIONSHIPS
Relationships are defined by context.
30. HOW TO BUILD
RELATIONSHIPS
Relationships are defined by context.
Different times of the day and audiences should be
considered when you communicate.
31. HOW TO BUILD
RELATIONSHIPS
Relationships are defined by context.
Different times of the day and audiences should be
considered when you communicate.
Internet/Social Media is a global audience.
32. HOW TO BUILD
RELATIONSHIPS
Relationships are defined by context.
Different times of the day and audiences should be
considered when you communicate.
Internet/Social Media is a global audience.
Work (EmilioS_BC) vs. personal (esilvas)
relationships.
36. WHAT’S AVAILABLE
Service Notes
•Requires two-way approval
Facebook •So many visitors, you can’t afford to ignore it
Twitter/Google+ Make frictionless friends
LinkedIn Job/employee search, B2B relationships
YouTube/Vimeo Viral video, promotional video hosting
Tumblr/WordPress Microblogging with reblogging
FourSquare/Yelp Venue discovery/ratings
Pinterest The New “Hotness”
Color The Old “Hotness”
BlogCatalog Blog directory/social networking
38. WHICH ONE
IS BEST?
Really comes down to
your audience & social
media goals.
39. CASE
STUDY:
PINTEREST
Source: Mashable.com
http://mashable.com/2012/01/29/pinterest-retail-infographic/
40. CASE
STUDY:
PINTEREST
Women account for 58% of
traffic.
Source: Mashable.com
http://mashable.com/2012/01/29/pinterest-retail-infographic/
41. CASE
STUDY:
PINTEREST
Women account for 58% of
traffic.
7.51 million unique visitors
in December 2011
Source: Mashable.com
http://mashable.com/2012/01/29/pinterest-retail-infographic/
42. CASE
STUDY:
PINTEREST
Women account for 58% of
traffic.
7.51 million unique visitors
in December 2011
Top 5 Referrer for several
apparel retailers
Source: Mashable.com
http://mashable.com/2012/01/29/pinterest-retail-infographic/
46. CASE STUDY:
SEGUIN
ECONOMIC
DEVELOPMENT
@SeguinEDC
47. CASE STUDY:
SEGUIN
ECONOMIC
DEVELOPMENT
Announcement of plant
expansion
@SeguinEDC
48. CASE STUDY:
SEGUIN
ECONOMIC
DEVELOPMENT
Announcement of plant
expansion
Used Twitter/YouTube
@SeguinEDC
49. CASE STUDY:
SEGUIN
ECONOMIC
DEVELOPMENT
Announcement of plant
expansion
Used Twitter/YouTube
Involved Texas
Governor’s office
@SeguinEDC
50. The secret of getting ahead is getting
started. The secret of getting started is
breaking your complex, overwhelming
tasks into small, manageable tasks, and
then starting on that first one.
Mark Twain
52. OTHER
CONSIDERATIONS
Can you measure ROI? Not necessarily.
53. OTHER
CONSIDERATIONS
Can you measure ROI? Not necessarily.
Interns may work for your social media campaign.
Be careful of their interactions. They represent
your organization online.
54. OTHER
CONSIDERATIONS
Can you measure ROI? Not necessarily.
Interns may work for your social media campaign.
Be careful of their interactions. They represent
your organization online.
Who owns the social media account, the employer
or employee? Employment guidelines are key.
55. RESOURCES
3 Problems Churches Have Engaging People in Social Media (and How to Solve
Them) - http://timpeters.org/general/3-problems-churches-have-engaging-people-
in-social-media-and-how-to-solve-them/
7 Common Social Media Mistakes (and How to Fix Them) - http://smartblogs.com/
socialmedia/2012/02/02/7-common-social-media-mistakes-how-to-fix-them/
Behavioral Marketing: 4 Huge Myths - http://www.inc.com/erik-sherman/4-
myths-about-behavioral-marketing.html
8 Ways to Build Customer Loyalty - http://laterboy.com/post/16820103575/8-
ways-to-build-customer-loyalty
Using Facebook & Social Media to Promote Your Business - http://
www.slideshare.net/CornerstoneSolutionsofNY/using-facebook-social-media-to-
promote-your-business
57. EMILIO
SILVAS
University of Notre Dame, BS Biology
10yrs cancer research
Co-founder Weblings, Inc.
Developer at BlogCatalog.com
LaterBoy.com
@esilvas
Also, don’t forget to put up a photo of yourself. It makes the relationship more personal. People like seeing a face.\n
\n
It’s important to note just how powerful social media has become lately.\n\nEgypt would not be free, SOPA would have passed.\n\nThe ability to exchange and deliver information via social media is its most powerful aspect.\n
\n
\n
\n
\n
\n
\n
Let’s redefine Social Media and how to do it.\n\nThis is how you might word a job advertisement.\n
If only two things, remember these.\n\nBecome the Trust Agent in your area of expertise.\n\n#McDStories\n\n#BeBold - characters related to RIM’s renewed marketing effort.\n
If only two things, remember these.\n\nBecome the Trust Agent in your area of expertise.\n\n#McDStories\n\n#BeBold - characters related to RIM’s renewed marketing effort.\n
If only two things, remember these.\n\nBecome the Trust Agent in your area of expertise.\n\n#McDStories\n\n#BeBold - characters related to RIM’s renewed marketing effort.\n
If only two things, remember these.\n\nBecome the Trust Agent in your area of expertise.\n\n#McDStories\n\n#BeBold - characters related to RIM’s renewed marketing effort.\n
Why do I know someone? How do we interact?\n\nIdeas, beliefs, experiences will change from country to country.\n
Why do I know someone? How do we interact?\n\nIdeas, beliefs, experiences will change from country to country.\n
Why do I know someone? How do we interact?\n\nIdeas, beliefs, experiences will change from country to country.\n
Why do I know someone? How do we interact?\n\nIdeas, beliefs, experiences will change from country to country.\n
Relationships lead to customers.\n\nTraditional marketing is up front about this goal. In social media, this relationships lead to this goal, but not always. Some people will never buy your product/service, but will be comfortable to pass along your contact information.\n\nIt is as much about becoming that Trust Agent as it is about making sales.\n
Each has proper audience and context.\n\nBlogCatalog is a blog directory that is great for increasing your visibility.\n
I use many of these, but for different purposes. Twitter/Tumblr/WordPress allow me to interact professionally. I use Facebook for personal connections, like friends and family. LinkedIn allows me to maintain former professional connections as well as make new ones.\n\nCan also use them to augment another social media outlet.\n\nYouTube for video and Flickr for Photos.\n
Looks like a budding channel partner for retail outlets.\n\nSocial media platform will reach out to companies, e.g. advertising opportunities, contest.\n\nIf you are an apparel (or other) retailer, Pinterest might be a great way to meet new customers.\n
Looks like a budding channel partner for retail outlets.\n\nSocial media platform will reach out to companies, e.g. advertising opportunities, contest.\n\nIf you are an apparel (or other) retailer, Pinterest might be a great way to meet new customers.\n
Looks like a budding channel partner for retail outlets.\n\nSocial media platform will reach out to companies, e.g. advertising opportunities, contest.\n\nIf you are an apparel (or other) retailer, Pinterest might be a great way to meet new customers.\n
Example of personal relationship.\n\nDon’t see her often, maybe once a year. Twitter allows us to maintain a relationship.\n
Example of business/non-personal relationship.\n\nGet many responses.\n\nThe worse thing is not getting a response from someone or they are venting because you are absent on social media.\n
Example of business/non-personal relationship.\n\nYou can “recommend” someone. Your stamp of approval. Be careful if you do not really know them.\n\nHave an acquaintance introduce you to someone you would like to meet. This makes your request to add them to your professional network easier. They may not know you well enough, but they trust the person introducing you. Great way to make new connections.\n
Social media interaction I witnessed online.\n\nTeased major announcement the day before.\n\nGreat use of social media to make announcement. \n\nLined up other parties and knocked it out of the park.\n
Social media interaction I witnessed online.\n\nTeased major announcement the day before.\n\nGreat use of social media to make announcement. \n\nLined up other parties and knocked it out of the park.\n
Social media interaction I witnessed online.\n\nTeased major announcement the day before.\n\nGreat use of social media to make announcement. \n\nLined up other parties and knocked it out of the park.\n
It’s how a seemingly insurmountable feat, becomes a series of small tasks.\n\nPeople ask how I became a programmer. Easy, I took a few classes. How did I learn new languages? I read a book.\n
Social media interaction will often leverage more traditional information channels. The impressions may be free, but your entire marketing campaign works together.\n
Social media interaction will often leverage more traditional information channels. The impressions may be free, but your entire marketing campaign works together.\n
Social media interaction will often leverage more traditional information channels. The impressions may be free, but your entire marketing campaign works together.\n
