Earmark E Services Pvt. Ltd Digital Marketing Team build a visual guide for Google Analytics Report making – learn step by stem guide to build custom reports in GA.

1. Learn How To
Create Custom
Reports in Google
Analytics

2. What is
Custom
Report ?
Google Analytics Custom Reports give you additional feature of Report extraction ..which
can not be extracted generally in normal given option of Analytics Dashboard.

3. Click on New
Custom
Report Tab Use this link
to get start !

4. Fill Title Field
for e.g.: Goal
Keywords
Report

5. Name which
will be
shown in
Report tab ..
Choose Metric
Field.. For e.g.:
Organic
Searches
As per your requirement
choose your one or more
metric, learn about metric
or follow next slide for ref
link ……
GA : Metric

6. GA : Dimension
Add one or
Dimensions
in given Tabs
**Tips : You can also
search dimension
from search box
directly !

7. GA : Filters - optional
Filters allow us to
separate specific
kind of data, exclude
item with some
conditions.
You can choose
between exact or
Regex value . Regex
give more commands
to data filtration

8. Dimensions & Metrics Reference
https://developers.google.com/analytics/devguides/reporting/core/dimsmets
• Visitor
• Session
• Traffic
Sources
• AdWords
• User Timings
• Goal
Conversions
• Platform /
Device
• Geo /
Network
• System
• Exception
Tracking
• Social
Activities
• Page Tracking
• Internal
Search
• Site Speed
• Experiments
• App Tracking
• Event Tracking
• Ecommerce
• Social
Interactions
• Custom
Variables
“ Read complete detail of Google Analytics Dimension and Metrics with each
property detail ! Visit Above Link …. ! “

9. GA : Profiles - optional
Profile selection
helps your custom
reports to be
appear for which
domain, you may
select all or
specific sites.

10. REPORT – EXTRA !!
1
For Better Result and data analysis choose larger date period from date
range selection.
2 You can also download data in various format as PDF, EXCEL, CSV Etc.
3
On Report Dashboard you can share any Custom Report to friends
using given link, this link appear in others customization report tab.
https://www.google.com/analytics/web/template?uid=gYmsHb01SqGz93IdVRqUAg

11. Sujit Kumar Lucky: Contributor On
this Presentation – Social Media
and Search Marketing Enthusiasts,
A Tech geeks Works
@eservicesindia having passion for
digital marketing and Blogging !
Follow @eservicesindia
info@eservices-india.com
www.eservices-india.com/blogs/
@sujit_kr_lucky