Visibility and Engagement: Using Social Media for Your Work
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Presentation given by Michael Ladisch, Bibliographic Services Librarian at University College Dublin Library, Dublin, Ireland at the UCD Technician's Conference, June 17, 2014, UCD.
![Outline:
• [UCD Research Repository]
• Scholarly Social Networks
• ResearchGate
• Academia.edu
• General Social Networks
• LinkedIn
• Twitter
• Facebook
• Blogging
• Research Blogging
• Personal Website
• Alt-metrics
Michael Ladisch, UCD Library
June 2014](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Visibility and Engagement: Using Social Media for Your Work
- 1. Visibility & engagement Using social media for your work Michael Ladisch UCD Library michael.ladisch@ucd.ie
- 2. Outline: • [UCD Research Repository] • Scholarly Social Networks • ResearchGate • Academia.edu • General Social Networks • LinkedIn • Twitter • Facebook • Blogging • Research Blogging • Personal Website • Alt-metrics Michael Ladisch, UCD Library June 2014
- 3. Why should I create an “Online Persona”? • Global connectedness • Engage directly with your colleagues • Boosts your exposure • Demonstrating your skills • You receive real feedback • Creating and sharing content • Everybody is doing it Michael Ladisch, UCD Library June 2014
- 4. Research Repository UCD • Repository for publications by UCD researchers • Open Access • Copyright checking done by Library staff • Integrated with RMS • Bulk upload options • Viewing and download statistics • Long term access and storage • Being searched by Google Scholar • Showcase for author, School, institution • RSS feed to School website http://researchrepository.ucd.ie/ Michael Ladisch, UCD Library June 2014
- 5. http://researchrepository.ucd.ie Research Repository UCD Michael Ladisch, UCD Library June 2014
- 6. School/Institute Collection Research Repository UCD Michael Ladisch, UCD Library June 2014
- 7. Publication PDF Cover Page Research Repository UCD Michael Ladisch, UCD Library June 2014
- 8. Publication Statistics Research Repository UCD Michael Ladisch, UCD Library June 2014
- 9. Increase in citations with Open Access Agricultural sciences 200% to 600% Physics/astronomy 170% to 580% Medicine 300% to 450% Communications Studies (IT) 200% Computer Science 157% Mathematics 35% to 91% Political science 86% Electrical engineering 51% Philosophy 45% Biology -5% to 36% Swan, A. (2010) The Open Access citation advantage: Studies and results to date. Technical Report , School of Electronics & Computer Science, University of Southampton Michael Ladisch, UCD Library June 2014
- 10. Scholarly Social Networks http://ie.linkedin.com/ https://www.researchgate.net/ http://www.academia.edu/ General Social Networks https://www.facebook.com/ http://twitter.com/ Michael Ladisch, UCD Library June 2014
- 11. Social Networks for Professionals Michael Ladisch, UCD Library June 2014 We lived on farms, then we lived in cities, and now we're going to live on the internet! Sean Parker – The Social Network
- 12. Social Networks for Professionals Michael Ladisch, UCD Library June 2014
- 13. Basic etiquette: • Maintain your profiles • Be consistent • Use your full name • Cross-link your different profiles • Don’t be a “Troll” • Be always polite • Respect copyright of others • “Never Say Anything You Wouldn’t Say In Front Of Your Mother” In Internet slang, troll (/ˈtroʊl/, /ˈtrɒl/) is a person who sows discord on the Internet by starting arguments or upsetting people,[1] by posting inflammatory,[2] extraneous, or off- topic messages in an online community (such as a forum, chat room, or blog), either accidentally[3][4] or with the deliberate intent of provoking readers into an emotional response[5]or of otherwise disrupting normal on-topic discussion. (Source: Wikipedia) Social Networks for Professionals Michael Ladisch, UCD Library June 2014
- 14. Before signing up: • Be aware that your profile is public • Read the small print • Who owns the data? • Third party services can close down; they can be sold Social Networks for Professionals Michael Ladisch, UCD Library June 2014
- 15. http://tosdr.org “I have read and agree to the Terms” is the biggest lie on the web. Social Networks for Professionals Michael Ladisch, UCD Library June 2014
- 16. http://www.researchgate.net/ ResearchGate Michael Ladisch, UCD Library June 2014
- 17. Fact sheet: • Started in 2008 • Membership is free • 4 million members (April 2014) • More than 14 million full text papers (67 million publications) • More than 16,700 job listings • 2,171 members from UCD (with 7,927 publications) ResearchGate Michael Ladisch, UCD Library June 2014
- 18. ResearchGate Michael Ladisch, UCD Library June 2014
- 19. http://www.academia.edu/ Academia.edu Michael Ladisch, UCD Library June 2014
- 20. Fact sheet: • Started in 2008 • Membership is free • 8.8 million members (April 2014) • More than 2.5 million papers • 15.7 million unique visitors per month • 1,060 members from UCD Academia.edu Michael Ladisch, UCD Library June 2014
- 21. Academia.edu Michael Ladisch, UCD Library June 2014
- 22. Michael Ladisch, UCD Library June 2014 https://www.linkedin.com/ • LinkedIn is for “professionals” • Expose your work history, skills, your professional interests, your memberships – your profile WILL be watched! • Your profile = your CV • Who you are linked to says a lot about who you are. Get linked to people in your domain. • Professional relationships rather than just friendships
- 23. Michael Ladisch, UCD Library June 2014 https://www.linkedin.com/ Fact sheet: • Started in 2003 • Membership is free • 300 million members (June 2014) • In more than 200 countries and territories • More than 2.1 million interest groups
- 24. Michael Ladisch, UCD Library June 2014
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- 28. https://twitter.com/ Basics… • Communications are called “tweets” • 140 characters or less! • Subjects referred to by using a hashtag “#” • Refer to someone by using “@” before their username • Can “retweet” – send on tweets from others to your followers Michael Ladisch, UCD Library June 2014
- 29. https://twitter.com/ Michael Ladisch, UCD Library June 2014
- 30. https://twitter.com/ • Tweet about news in your field • Get feedback on ideas • Great for reaching external audiences • Tweet from conferences • Remember…all tweets are public! Michael Ladisch, UCD Library June 2014
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- 32. Follow or tweet from conferences by using # Michael Ladisch, UCD Library June 2014
- 33. https://www.facebook.com/ Facebook pages • Creating one is easy • Maintaining it is something else • Post, tag, comment on news and photos Facebook groups • Easy to create • You don’t have to friend group members • Post reminders, useful websites, comment • Easier to maintain than pages Michael Ladisch, UCD Library June 2014
- 34. https://www.facebook.com/ • Separate account for work-related activities • Stay active during office hours • Disconnect when you go home Michael Ladisch, UCD Library June 2014
- 35. Michael Ladisch, UCD Library June 2014 https://www.facebook.com/UCDScience
- 36. https://hootsuite.com/Manage multiple social media accounts Michael Ladisch, UCD Library June 2014
- 37. Blogging http://wordpress.com/ http://www.blogger.com/ http://www.typepad.com/ https://www.tumblr.com/ Michael Ladisch, UCD Library June 2014
- 38. Blogging Michael Ladisch, UCD Library June 2014 Tips: • Find a niche • Write about what you love • Offer value • Encourage interaction • Make commenting easy • Don’t worry about negativity • Don’t get stage fright • Provide easy reading • Keep it regular • Avoid clutter • Allow easy following • Spell checking and proof-reading Source: http://www.theguardian.com/culture- professionals-network/culture-professionals- blog/2011/nov/17/top-tips-successful-blog
- 39. Michael Ladisch, UCD Library June 2014
- 40. Michael Ladisch, UCD Library June 2014
- 41. Looking for blogs of interest? http://researchblogging.com/ Michael Ladisch, UCD Library June 2014
- 42. http://wordpress.com/ Personal Website http://flavors.me/ http://www.weebly.com/ http://www.dreamhost.com/ Michael Ladisch, UCD Library June 2014
- 43. Michael Ladisch UCD Library, October 2013 Personal Website
- 44. Alt-metrics Previously measured • Citations • Journal Impact Factor • Grant money • Awards Potentially measured (Attention) Source: S. Konkiel, Univ. of Indiana Michael Ladisch, UCD Library June 2014
- 45. Alt-metrics Michael Ladisch, UCD Library June 2014
- 46. Alt-metrics Potentially measured • Viewed (publisher websites, Dryad) • Downloaded (publisher websites , Slideshare, Dryad) • Cited (WoS, Scopus, PubMed, Wikipedia, CrossRef) • Shared (Facebook, Twitter) • Reused/adapted (Github) • Bookmarked ( Mendeley, CiteULike, Delicious) • Purchased (Library catalogues, Sales numbers) • Commented upon (Twitter, Mendeley, blogs, publisher websites, Wikipedia, Faculty 1000) Source: S. Konkiel, Univ. of Indiana Michael Ladisch, UCD Library June 2014
- 47. Alt-metrics http://www.altmetric.com/ http://impactstory.org/ http://www.plumanalytics.com/ Michael Ladisch, UCD Library June 2014
- 48. Thank you! Contact: Phone: +353 (0)1 716 7530 Email: michael.ladisch@ucd.ie Twitter: MichaelUCDLib ORCID: http://orcid.org/0000-0002-0124-5582 LinkedIn: http://ie.linkedin.com/pub/michael-ladisch/60/6a9/38b/