Whitepaper on Responsive Web design and the delivery excellence of PHPFactory on this domain

1. WE SERVICE ALL SIZES!
WHITEPAPER ON RESPONSIVE WEB DESIGN
Exploring the evolution of web experience and its future. What is responsive web design
and how it is changing the web experience? Advantages of responsive web design.
Delivering the core competency of PHPFactory on Responsive Web Design services.

2. WE SERVICE ALL SIZES DEMOGRAPHICS
WHITEPAPER ON RESPONSIVE WEB DESIGN By the end of 2012, there will
be more mobile devices
We live in a world that is technologically evolving at a fast pace. There connecting to the Internet
is a huge digital revolution happening as more and more people are than there are people on
Earth.
connected to the web not just from traditional PC’s but from an array
of choices like tablets, mobiles and other web devices. The landscape Android: 1.3 million device
of web is so fast changing that today we need to cater to all these activations per day and
devices seamlessly but yet ensure integrity. Today market is flooded climbing. 480 million Android
with users who access web not just from desktop but also from a users.
multitude of devices. As a company you are faced with a number of 31% of American adults who
challenges in terms of the target end users. A large spectrum of have cell phones use their
devices, different screen sizes, different resolutions and different phones for the majority of
performance. Faced with these challenges companies today need to their Internet access
optimize their digital delivery to accommodate them. This was made
17% of cell phone owners do
possible by responsive web design. most of their online browsing
on their phone, rather than a
History: Sometime back at the emergence of all these digital devices
computer or other device.
we were addressing this by replicating our digital initiatives for
standard devices. We used to have Desktop version website for At the end of 2011, there
standard PC format then a mobile version of the same website and were 6 billion mobile
sometimes a text only site that caters to basic devices. Even within subscriptions, estimates The
ITU(2011). That is equivalent
the desktop version there used to be differences like resolution size
to 87 percent of the world
that was addressed by adopting a smart “Liquid layout” to ensure that population. And is a huge
we capture all the extra space that you find on 600 X 1024px as against increase from 5.4 billion in
400 X 640px. 2010 and 4.7 billion mobile
subscriptions in 2009.
What is Responsive Web Design?
6B connections today, 10B
To answer this query first one needs to understand a few basics on web connections in 2016, 26X
layouts and their organic evolution. The Worldwide web today has worldwide traffic growth.
undergone a paradigm shift from fixed layouts to Adaptive (Multiple
31% of all Americans only or
fixed width) layouts to responsive (Multiple Fluid Grid) layouts. mostly use the Internet on
their mobile phones. That
What Responsive Web Design means? amounts to 50 million
Americans
Responsive Web Design is a leap from conventional liquid layout
formats to the concept of fluid grid. In this format we ensure that the
website elements are designed to proportion and not arbitrary
percentages. By doing so as the size of varies the elements in the
layout get realigned along with the text. This is achieved by a lot of
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3. below the surface scripting on CSS3 media queries at the presentation layer. This basically facilitates
websites to gather a lot of information on the site visitor in terms of what is the device he/she is
accessing from their form factor, resolution so on. Responding to the collected data we are able to
optimize performance and customize content delivery accordingly.
Advantages of Responsive Web Design
Responsive web design is the new forte for digital content to be served seamless across different
devices and different formats on the web. The advantages of adopting responsive web design are the
following
 Considerable saving of time and money
 Implicit capability for cross browser support
 Optimizing Performance based on size of the screen
 Modular delivery of Web Content
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4. Core Competence of PHPFactory on Responsive Web Design
Please visit our website (www.phpfactory.com) from your desktop and on parallel visit our site from
your tablet or smartphone. You will find that the site is served from the same URL without
compromising on the content. You will also find the various elements on the site adjust itself to form
size of the device and the text wraps around the elements accordingly. This will give you the
experience of what responsive web design can do for you on your website.
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5. Statistics reveal by July 2012 nearly 2.4 Billion online internet users are accessing web and that is
34.5% of the global population Across developed and developing countries the telco’s are registering
major portion of their revenue on smartphone and online usage both for accessing web content as
well as mobile telephony. This by itself provides a strong proposition to companies for the need to be
mobile friendly.
Conclusion:
By adopting a Responsive web design framework you can make your site not just future friendly but
also resolution independent and device agnostic. If you are interested to explore possibilities for your
website and online web applications please call us and discuss with us and we would love to showcase
some of our case studies on the same.
PHPFactory
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White's Rd, Royapettah,
Chennai, TN, India - 600014.
Website: www.phpfactory.com
Mail To : info@phpfactory.com
Contact : +91 97899 77565
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