Using webcasts to share your events with the world

1. Going LiveUsing Webcasting to Share Your Events With the World Tom Smith Esda LLC

2. Who Am I? JHU Alumnus (AS 2011) Co-founder of Esda LLC, ETC-affiliated startup Led webcasting for GBCA, Radar Redux LIVE since 2008

3. This Presentation First principles Webcasting myths and realities How to do a webcast Lessons from the field Our pipeline, future directions

4. What is a webcast? Live audio or video stream Viewable in a browser Generally Flash-based

5. What’s involved? Broadcaster Software, video equipment, operator Creates live stream of event Website/Portal Receives stream Provides “landing page” for viewers Viewer Visits website/portal Watches stream

6. What to webcast Concerts Conferences Lectures Sermons Theatre Sold-out events of any kind

7. Myth 1: Webcasting is all about watching things LIVE

8. Reality: Webcasting is about generating static content quickly and easily

9. Fast Content Webcasting generates web video immediately Stats Average # watching live: 2-3 Average # watching recorded clip: 50-500 Value is in instant, shareable, edit-free video

10. Myth 2: Great webcasts require great equipment

11. Reality: Great webcasts require adequate bandwidth

12. It’s about the pipes Need fast and consistent internet in the field > 500 kbps up Types Wired = ideal Wifi = works, when it works 4g = fine when there’s coverage 3g = use at your peril Bandwidth and reliability make or break a webcast

13. Myth 3: Webcasting is hard and complicated

14. Reality: Webcasting is easy, but Murphy’s Law is cruel

15. Prepare and practice! Simple procedure Redundancy Preparation, experience Dealing with the unexpected is the hardest part of webcasting

16. How to do a webcast

17. Choose Equipment Laptop with… integrated camera external webcam external camcorder(s)

18. My Rig HP Pavillion DV6000 Sony TRV340 camcorder

19. Choose a service Ustream Livestream Custom solution

20. Embed on your page

21. Promote Social media Event website At the event Think un-local

22. Demo

23. Lessons from the field

24. Use Ustream’s web-based broadcaster

25. Audio >> Video uStream audio = up to 44khz Video = max 23 fps, generally 640x480

26. Lighting is vital Bad! Good! Can you spot the presenter?

27. Consider practical things Bring a table Check dress code Parking?

28. Closer is better Close Far

29. Publish immediately

30. Pipeline: Mobile Android-based broadcaster Custom rig

31. Pipeline: Leveraging content Software to generate clips Add metadata Spread around

32. More info Esdallc.com Esdassociated@gmail.com @EsdaLLC