5. Some things we will look into today...
• You, your Brand + the Web
• Online toolkit
• Offline infrastructure
www.flickr.com/photos/marcelgermain/3840003650
Using online tools for offline change
Find this presentation: www.slideshare.net/eschipul
35. Listening and Engaging: Tracking Tools
Due diligence on your Story
www,technorati.com/watchlist
Powerful Social Media search engine
watches for your terms and updates you
www.google.com/alerts
Email updates for your company
name and keywords
http://alerts.yahoo.com
Yahoo! alerts you of any
occurrences of defined terms and
names
37. www.crowdeye.com
http://search.twitter.com
www.tweetbeep.com
Use free tools to track the Twitter buzz...
38. Let’s put it all together now
• Find the tools that work for you
• Grow your Heroes
• Make it easy to talk about you
www.flickr.com/photos/99047728@N00/395440228/
Find your advocates and make them heroes
Find this presentation: www.slideshare.net/eschipul
39. Thanks for participating today!
Ed Schipul
Schipul - The Web Marketing Company
www.schipul.com
(281) 497.6567, ext 500
Personal brand: www.schipul.com/eschipul
Blog: www.eschipul.com
Twitter: www.twitter.com/eschipul
Flickr: www.flickr.com/eschipul