Social Media Optimization for PRSA SW District Conference

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Ed Schipul walks PRSA SW District Conference attendees through ways to utilize traditional PR strategies with updated Social Media tools to create relevant and successful public relations campaigns.

Business Technologie

Social Media Optimization:
Putting the Relations back in PR
Ed Schipul
eschipul@schipul.com
www.schipul.com // www.brandtobedetermined.com
http://www.ﬂickr.com/photos/olsenweb/977617117/

www.redbullartofcan.com

2008

1929

Have things changed so much?

What we’ll talk about...

• Traditional PR strategies with a 2.0 twist

• Four pillars of Social Media success

• Keeping it sustainable

Tying traditional strategy and new tools together

Feel
overwhelmed?
(me too)

http://www.ﬂickr.com/photos/rmx/312837476/

Social Media Optimization for PRSA SW District Conference

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Social Media Optimization for PRSA SW District Conference

1. Social Media Optimization: Putting the Relations back in PR Ed Schipul eschipul@schipul.com www.schipul.com // www.brandtobedetermined.com http://www.ﬂickr.com/photos/olsenweb/977617117/

2. www.redbullartofcan.com 2008 1929 Have things changed so much?

3. What we’ll talk about... • Traditional PR strategies with a 2.0 twist • Four pillars of Social Media success • Keeping it sustainable Tying traditional strategy and new tools together

4. Traditional (old) Media

5. Social (new) Media

6. Feel overwhelmed? (me too) http://www.ﬂickr.com/photos/rmx/312837476/