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Social Media and philanthropy - tracking the buzz, making connections

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Ed Schipul
Ed Schipul

This document is a presentation about leveraging online social networks to grow philanthropy. It discusses motivating humans through material, social and ideological incentives. It provides an overview of key social media platforms like LinkedIn, Facebook, Twitter, Flickr and blogs and how non-profits can use them to connect with potential donors, volunteers and supporters. The presentation emphasizes the importance of listening to what people say online, tracking conversations and maintaining an active online presence across multiple channels.

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TRACKING THE BUZZ Leveraging online Social Networks to grow your philanthropy Ed Schipul Schipul - The Web Marketing Company eschipul@schipul.com Thursday, September 24, 2009
PHILANTHROPY... ‘LOVE FOR MANKIND’ Thursday, September 24, 2009
WHAT WE WILL TALK ABOUT: 1. Motivations of humans 2. Your connection toolkit 3. Track, look and listen Thursday, September 24, 2009
Motivations of Humans http://www.flickr.com/photos/32323502@N00/294326851/ Thursday, September 24, 2009
A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/ Thursday, September 24, 2009
3 Motivations Material Social Ideological 1. Cash 1. Networking 1. Belief in a cause 2. Discounts 2. Socialization 2. Long-term political goal 3. Volunteers get free admission 3. Identity 3. Religious / spiritual 4. Linkbacks to your site 4. Certification / validation 4. Self-actualization 5. Promotion* 5. Professional / Development 5. Art 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion http://www.schipul.com/en/art/?562 Thursday, September 24, 2009
1. Material Motivations Material Incentives • Pay this, get that. Done. • Time-value of $$ • Transparency matters! • Keep it small and simple Thursday, September 24, 2009
2. Social Motivations Social Incentives • Incredibly complex • Bunch of introverts • All we need is love Photo credit: http://www.flickr.com/photos/ barackobamadotcom/2214065098/ Thursday, September 24, 2009
3. Ideological Motivations Ideological • Time-triggered, not time bound • Keep an eye on ethics • Search engines powerful ideologue connectors Julia Butterfly Photo credit: http://www.cathedralgrove.se Thursday, September 24, 2009
NETWORKING - COME FULL CIRCLE Thursday, September 24, 2009
Your online Toolkit Thursday, September 24, 2009
Who are you connecting with? Where are they? Young professionals? Potential recruits? Board members? Thursday, September 24, 2009
THINKING CAPS ON What can the Internet connect you with? Top 5 communities, names or ideas Thursday, September 24, 2009
LinkedIn = Safe + Accepted + Simple Thursday, September 24, 2009
Unexpected resources and Groups Join a group to stay in touch and connect: 2,791 members! Thursday, September 24, 2009
Philanthropic-specific LinkedIn areas What can you contribute and learn? Thursday, September 24, 2009
Follow the LinkedIn Buzz Watch updates on your Try the LinkedIn homepage Outlook tool! Thursday, September 24, 2009
300 million Facebook-ers 307 million Americans Thursday, September 24, 2009
It IS personal (but you keep control) Avoiding someone? BLOCK THEM! Thursday, September 24, 2009
Facilitate offline networking 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Thursday, September 24, 2009
Future leaders connect Thursday, September 24, 2009
Identify your heroes with Causes Thursday, September 24, 2009
HANDS ON Find YOUR Facebook niche www.facebook.com/search Thursday, September 24, 2009
Thursday, September 24, 2009
Thursday, September 24, 2009
Thursday, September 24, 2009
Thursday, September 24, 2009
Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o Thursday, September 24, 2009
Twitter includes others in ongoing dialogue www.twitter.com/cmhouston Thursday, September 24, 2009
Twitter includes others in ongoing dialogue www.twitter.com/philanthropy Thursday, September 24, 2009
www.tweetpsych.com What is a Twitter users psych profile like? www.twitalyzer.com What are your RT-ers influence and footprints like? Thursday, September 24, 2009
http://search.twitter.com Old school Twitter search and monitoring www.crowdeye.com Old school Twitter search and monitoring http://bit.ly Shorten your URLs and revel in the handy built-in statistics! Thursday, September 24, 2009
HANDS ON What is Twitter saying about YOU? Thursday, September 24, 2009
Twitter Search http://search.twitter.com Thursday, September 24, 2009
Tweetbeep www.tweetbeep.com Thursday, September 24, 2009
LET’S TAKE A BREAK Thursday, September 24, 2009
www.flickr.com/photos/thomashawk/288335335/ Follow the Rich Media trail Thursday, September 24, 2009
Meet Flickr www.flickr.com Thursday, September 24, 2009
NPOs share their challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good Thursday, September 24, 2009
Tap into the collective vision http://www.flickr.com/houstonzoo/ http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/groups/houstonzoophotooftheweek/ Thursday, September 24, 2009
www.compfight.com http://search.creativecommons.org/ www.freebase.com Thursday, September 24, 2009
Start loving Video, it’s big Nissan: www.youtube.com/slamdunk Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul Thursday, September 24, 2009
CitizenTube - the official YouTube channel of change www.youtube.com/citizentube Thursday, September 24, 2009
NPO channels: http://staging.vimeo.com/channels/all/category:activism Vimeo.com - Higher quality video sharing Thursday, September 24, 2009
Video example or tool? www.worldflix.org ‘E-philanthropy for the next generation’ Thursday, September 24, 2009
Buy a Flip camera (seriously) http://www.theflip.com/ Thursday, September 24, 2009
THINKING CAPS ONWhat content (video, audio or photo) do you already have that you can re-purpose? Thursday, September 24, 2009
It all centers around a HOMEBASE (tie it all in to the Mother Ship) Thursday, September 24, 2009
Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com Thursday, September 24, 2009
Badges Subscribe! Other Links Blogroll Seek out generous and passionate teachers http://havefundogood.blogspot.com Thursday, September 24, 2009
www.intensedebate.com Forum-like comment threads and user profiles to follow! www.scoutlabs.com www.backtype.com Reputation management - Follow and promote with collaborative elements comments about YOU www.convotrack.com Sidebar to aggregate comments on content from all over Thursday, September 24, 2009
HANDS ON What Bloggers and online spaces should you be in touch and interacting with? Thursday, September 24, 2009
Technorati www.technorati.com Thursday, September 24, 2009
Google Blog Search http://blogsearch.google.com Thursday, September 24, 2009
LET’S TAKE A BREAK Thursday, September 24, 2009
Track, look and Listen Thursday, September 24, 2009
www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Thursday, September 24, 2009
... and a big congrats on your latest award! We were on CNN yesterday and had no idea! Thursday, September 24, 2009
Thursday, September 24, 2009
HANDS ON Set up a Google Alert at www.google.com/alerts Thursday, September 24, 2009
Social Mention Alert www.socialmention.com Thursday, September 24, 2009
Thursday, September 24, 2009
Blogpulse: www.blogpulse.com/conversation Thursday, September 24, 2009
$$$ $$$ Thursday, September 24, 2009
$$$ $$$ Thursday, September 24, 2009
$$$ $$$ Thursday, September 24, 2009
$$$ $$$ www.scoutlabs.com Reputation management - with collaborative elements Thursday, September 24, 2009
HANDS ON Collect your favorite sites of interest by setting up Google Reader! www.google.com/reader Thursday, September 24, 2009
23 employees 13,982 followers 19 personal sites 4,782 page views 25 on Facebook 650 visits Thursday, September 24, 2009
www.flickr.com/photos/37183619@N00/1574355240/ Thursday, September 24, 2009
Take this home ✓ Learn your audience’s motivations ✓ Discover your niche ✓ Be pro-active, start listening now! Thursday, September 24, 2009
Thanks for being here! Ed Schipul Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 500 Ed details: Personal brand: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Flickr: www.flickr.com/eschipul Find these slides on Slideshare: www.slideshare.net/eschipul Thursday, September 24, 2009
Slide 1: www.flickr.com/photos/anahon/3712451103 www.flickr.com/photos/8981778@N06/2913224803/ www.flickr.com/photos/96804092@N00/3767296799/ Slide 3: www.flickr.com/photos/ajawin/3811438763 Slide 4: www.flickr.com/photos/32323502@N00/294326851/ ‘Take a break’ beach photo: www.flickr.com/photos/29487767@N02/3592571491/ Slide 19: http://www.flickr.com/photos/chinwagcom/509606123/ Thursday, September 24, 2009

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Social Media and philanthropy - tracking the buzz, making connections

  • 1. TRACKING THE BUZZ Leveraging online Social Networks to grow your philanthropy Ed Schipul Schipul - The Web Marketing Company eschipul@schipul.com Thursday, September 24, 2009
  • 2. PHILANTHROPY... ‘LOVE FOR MANKIND’ Thursday, September 24, 2009
  • 3. WHAT WE WILL TALK ABOUT: 1. Motivations of humans 2. Your connection toolkit 3. Track, look and listen Thursday, September 24, 2009
  • 5. A rubber raft in the middle of the ocean http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/ Thursday, September 24, 2009
  • 6. 3 Motivations Material Social Ideological 1. Cash 1. Networking 1. Belief in a cause 2. Discounts 2. Socialization 2. Long-term political goal 3. Volunteers get free admission 3. Identity 3. Religious / spiritual 4. Linkbacks to your site 4. Certification / validation 4. Self-actualization 5. Promotion* 5. Professional / Development 5. Art 6. Sex 7. Relationships 8. Organized Religion 9. Status 10. Esteem 11. Some politics 12. Achievement 13. Self-esteem* 14. Promotion http://www.schipul.com/en/art/?562 Thursday, September 24, 2009
  • 7. 1. Material Motivations Material Incentives • Pay this, get that. Done. • Time-value of $$ • Transparency matters! • Keep it small and simple Thursday, September 24, 2009
  • 8. 2. Social Motivations Social Incentives • Incredibly complex • Bunch of introverts • All we need is love Photo credit: http://www.flickr.com/photos/ barackobamadotcom/2214065098/ Thursday, September 24, 2009
  • 9. 3. Ideological Motivations Ideological • Time-triggered, not time bound • Keep an eye on ethics • Search engines powerful ideologue connectors Julia Butterfly Photo credit: http://www.cathedralgrove.se Thursday, September 24, 2009
  • 10. NETWORKING - COME FULL CIRCLE Thursday, September 24, 2009
  • 11. Your online Toolkit Thursday, September 24, 2009
  • 12. Who are you connecting with? Where are they? Young professionals? Potential recruits? Board members? Thursday, September 24, 2009
  • 13. THINKING CAPS ON What can the Internet connect you with? Top 5 communities, names or ideas Thursday, September 24, 2009
  • 14. LinkedIn = Safe + Accepted + Simple Thursday, September 24, 2009
  • 15. Unexpected resources and Groups Join a group to stay in touch and connect: 2,791 members! Thursday, September 24, 2009
  • 16. Philanthropic-specific LinkedIn areas What can you contribute and learn? Thursday, September 24, 2009
  • 17. Follow the LinkedIn Buzz Watch updates on your Try the LinkedIn homepage Outlook tool! Thursday, September 24, 2009
  • 18. 300 million Facebook-ers 307 million Americans Thursday, September 24, 2009
  • 19. It IS personal (but you keep control) Avoiding someone? BLOCK THEM! Thursday, September 24, 2009
  • 20. Facilitate offline networking 521 photos 53 ‘yes’ 194 ‘maybe’ 888 members Thursday, September 24, 2009
  • 21. Future leaders connect Thursday, September 24, 2009
  • 22. Identify your heroes with Causes Thursday, September 24, 2009
  • 23. HANDS ON Find YOUR Facebook niche www.facebook.com/search Thursday, September 24, 2009
  • 28. Micro-Blogging with Twitter (www.twitter.com) http://www.youtube.com/watch?v=ddO9idmax0o Thursday, September 24, 2009
  • 29. Twitter includes others in ongoing dialogue www.twitter.com/cmhouston Thursday, September 24, 2009
  • 30. Twitter includes others in ongoing dialogue www.twitter.com/philanthropy Thursday, September 24, 2009
  • 31. www.tweetpsych.com What is a Twitter users psych profile like? www.twitalyzer.com What are your RT-ers influence and footprints like? Thursday, September 24, 2009
  • 32. http://search.twitter.com Old school Twitter search and monitoring www.crowdeye.com Old school Twitter search and monitoring http://bit.ly Shorten your URLs and revel in the handy built-in statistics! Thursday, September 24, 2009
  • 33. HANDS ON What is Twitter saying about YOU? Thursday, September 24, 2009
  • 34. Twitter Search http://search.twitter.com Thursday, September 24, 2009
  • 35. Tweetbeep www.tweetbeep.com Thursday, September 24, 2009
  • 36. LET’S TAKE A BREAK Thursday, September 24, 2009
  • 37. www.flickr.com/photos/thomashawk/288335335/ Follow the Rich Media trail Thursday, September 24, 2009
  • 38. Meet Flickr www.flickr.com Thursday, September 24, 2009
  • 39. NPOs share their challenges and triumphs through photos http://flickr.com/photos/camera_rwanda NPOs can qualify for free account: www.flickr.com/good Thursday, September 24, 2009
  • 40. Tap into the collective vision http://www.flickr.com/houstonzoo/ http://www.flickr.com/photos/sulla55/3402883279/ http://www.flickr.com/groups/houstonzoo/ http://www.flickr.com/groups/houstonzoophotooftheweek/ Thursday, September 24, 2009
  • 41. www.compfight.com http://search.creativecommons.org/ www.freebase.com Thursday, September 24, 2009
  • 42. Start loving Video, it’s big Nissan: www.youtube.com/slamdunk Zappos: www.youtube.com/user/zappos Schipul: www.vimeo.com/schipul Thursday, September 24, 2009
  • 43. CitizenTube - the official YouTube channel of change www.youtube.com/citizentube Thursday, September 24, 2009
  • 44. NPO channels: http://staging.vimeo.com/channels/all/category:activism Vimeo.com - Higher quality video sharing Thursday, September 24, 2009
  • 45. Video example or tool? www.worldflix.org ‘E-philanthropy for the next generation’ Thursday, September 24, 2009
  • 46. Buy a Flip camera (seriously) http://www.theflip.com/ Thursday, September 24, 2009
  • 47. THINKING CAPS ONWhat content (video, audio or photo) do you already have that you can re-purpose? Thursday, September 24, 2009
  • 48. It all centers around a HOMEBASE (tie it all in to the Mother Ship) Thursday, September 24, 2009
  • 49. Some great Blogging tool options: www.wordpress.org www.typepad.com www.blogger.com Thursday, September 24, 2009
  • 50. Badges Subscribe! Other Links Blogroll Seek out generous and passionate teachers http://havefundogood.blogspot.com Thursday, September 24, 2009
  • 51. www.intensedebate.com Forum-like comment threads and user profiles to follow! www.scoutlabs.com www.backtype.com Reputation management - Follow and promote with collaborative elements comments about YOU www.convotrack.com Sidebar to aggregate comments on content from all over Thursday, September 24, 2009
  • 52. HANDS ON What Bloggers and online spaces should you be in touch and interacting with? Thursday, September 24, 2009
  • 53. Technorati www.technorati.com Thursday, September 24, 2009
  • 54. Google Blog Search http://blogsearch.google.com Thursday, September 24, 2009
  • 55. LET’S TAKE A BREAK Thursday, September 24, 2009
  • 56. Track, look and Listen Thursday, September 24, 2009
  • 57. www.google.com/alerts Email updates for your company name and keywords http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Thursday, September 24, 2009
  • 58. ... and a big congrats on your latest award! We were on CNN yesterday and had no idea! Thursday, September 24, 2009
  • 60. HANDS ON Set up a Google Alert at www.google.com/alerts Thursday, September 24, 2009
  • 61. Social Mention Alert www.socialmention.com Thursday, September 24, 2009
  • 64. $$$ $$$ Thursday, September 24, 2009
  • 65. $$$ $$$ Thursday, September 24, 2009
  • 66. $$$ $$$ Thursday, September 24, 2009
  • 67. $$$ $$$ www.scoutlabs.com Reputation management - with collaborative elements Thursday, September 24, 2009
  • 68. HANDS ON Collect your favorite sites of interest by setting up Google Reader! www.google.com/reader Thursday, September 24, 2009
  • 69. 23 employees 13,982 followers 19 personal sites 4,782 page views 25 on Facebook 650 visits Thursday, September 24, 2009
  • 71. Take this home ✓ Learn your audience’s motivations ✓ Discover your niche ✓ Be pro-active, start listening now! Thursday, September 24, 2009
  • 72. Thanks for being here! Ed Schipul Schipul - The Web Marketing Company www.schipul.com // www.tendenci.com (281) 497.6567, ext 500 Ed details: Personal brand: www.schipul.com/eschipul Blog: www.eschipul.com Twitter: www.twitter.com/eschipul Flickr: www.flickr.com/eschipul Find these slides on Slideshare: www.slideshare.net/eschipul Thursday, September 24, 2009
  • 73. Slide 1: www.flickr.com/photos/anahon/3712451103 www.flickr.com/photos/8981778@N06/2913224803/ www.flickr.com/photos/96804092@N00/3767296799/ Slide 3: www.flickr.com/photos/ajawin/3811438763 Slide 4: www.flickr.com/photos/32323502@N00/294326851/ ‘Take a break’ beach photo: www.flickr.com/photos/29487767@N02/3592571491/ Slide 19: http://www.flickr.com/photos/chinwagcom/509606123/ Thursday, September 24, 2009