SlideShare ist ein Scribd-Unternehmen logo

PRSA Sunshine District - June 2010

•
•
Ed Schipul
Ed Schipul

This document is a slideshow presentation about personal branding in the digital era. It discusses how individuals can develop an online presence and brand to grow their name, reach, and potential for profit. It provides examples of successful personal brands and strategies for creating social media content and objects. It emphasizes researching your brand, developing a strategic plan, implementing your brand across platforms, and evaluating your brand's performance through analytics. The overall message is that personal brands can benefit both individuals and businesses if developed and executed strategically.

TechnologieBusiness
1 von 45
Downloaden Sie, um offline zu lesen
www.flickr.com/photos/thomashawk/4463089717 Internet Famous in the Personal Brand Era Opportunities to grow your name, reach and profitability online Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com Wednesday, June 16, 2010
Meet Hannagan Photos thanks to: www.time.com Wednesday, June 16, 2010
“The Hannagan Method” www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/ Wednesday, June 16, 2010
Roosters + Explosions www.flickr.com/photos/abcdz2000/4443413327 Wednesday, June 16, 2010
Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul Wednesday, June 16, 2010
Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
Hey, I’m famous. www.flickr.com/photos/16339684@N00/2432540066/ www.flickr.com/photos/l_s_g/3676036822 www.flickr.com/photos/l_s_g/3707261673 Wednesday, June 16, 2010
CELEBRITY Wednesday, June 16, 2010
The Personal Brand environment www.flickr.com/photos/14516334@N00/658457636/ Wednesday, June 16, 2010
Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!) Wednesday, June 16, 2010
Information Overload source: “Living Systems” Wednesday, June 16, 2010
More than just a person Hi, I’m happykatie Wednesday, June 16, 2010
The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business Wednesday, June 16, 2010
27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact Wednesday, June 16, 2010
3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Wednesday, June 16, 2010
The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/ Wednesday, June 16, 2010
Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era Wednesday, June 16, 2010
What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Wednesday, June 16, 2010
Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.flickr.com/photos/51035655711@N01/23278242/ Wednesday, June 16, 2010
Businesses can help Personal Brands Wednesday, June 16, 2010
Recruit internally for Personal Brands www.schipul.com/personalbrands Wednesday, June 16, 2010
Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Profits www.flickr.com/photos/lord-jim/3571566833 Wednesday, June 16, 2010
Create Social Objects www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
Social Objects @gapingvoid Wednesday, June 16, 2010
#marfa Who is telling and sharing your Story - RIGHT NOW? www.marfashadows.com Wednesday, June 16, 2010
Maximize connections, create beautiful archives to share www.facebook.com Wednesday, June 16, 2010
Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theflip.com Wednesday, June 16, 2010
#chevygwl Connect community with an ‘experience’ + they’ll talk www.greatwolflodge.com Wednesday, June 16, 2010
Twitter keeps everyone in the know Ben Gillin www.twetches.com Wednesday, June 16, 2010
1. Research 2. Strategic Planning 3. Implementation 4. Evaluation www.flickr.com/photos/lord-jim/3575274990 Wednesday, June 16, 2010
Strategy Above All www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
1. Research www.flickr.com/photos/lord-jim/3575271834 Wednesday, June 16, 2010
Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Wednesday, June 16, 2010
2. Strategic Planning www.flickr.com/photos/lord-jim/3571575685 Wednesday, June 16, 2010
“What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries Wednesday, June 16, 2010
3. Implementation www.flickr.com/photos/lord-jim/3574474673 Wednesday, June 16, 2010
This isn’t new... Wednesday, June 16, 2010
4. Evaluation www.flickr.com/photos/lord-jim/3574452593 Wednesday, June 16, 2010
The Brand Development Cycle Wednesday, June 16, 2010
Analytics tools exist - but you decide success www.google.com/analytics + www.scoutlabs.com Wednesday, June 16, 2010
Let’s talk about threats... Wednesday, June 16, 2010
Who are your rock stars? Wednesday, June 16, 2010
Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Profitable 3.Create Social Objects 4.TELL them how to talk about YOU www.flickr.com/photos/ladymixy-uk/3649349353 Wednesday, June 16, 2010
A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul Wednesday, June 16, 2010
Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul Wednesday, June 16, 2010

Empfohlen

Intro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulIntro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulEd Schipul
 
Bill White Campaigners' Social Media Training
Bill White Campaigners' Social Media TrainingBill White Campaigners' Social Media Training
Bill White Campaigners' Social Media TrainingEd Schipul
 
Non profits and the Web - May the (social media) force be with you
Non profits and the Web - May the (social media) force be with youNon profits and the Web - May the (social media) force be with you
Non profits and the Web - May the (social media) force be with youEd Schipul
 
International PRSA Conference - Strategic Social Media for NPO
International PRSA Conference - Strategic Social Media for NPOInternational PRSA Conference - Strategic Social Media for NPO
International PRSA Conference - Strategic Social Media for NPOEd Schipul
 
The Mobile Web for PR Pros
The Mobile Web for PR ProsThe Mobile Web for PR Pros
The Mobile Web for PR ProsEd Schipul
 
Social Media for Civic Leaders and Community Builders
Social Media for Civic Leaders and Community BuildersSocial Media for Civic Leaders and Community Builders
Social Media for Civic Leaders and Community BuildersEd Schipul
 
Weaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistWeaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistEd Schipul
 
Unitarian Universalists Social Media for Youth
Unitarian Universalists Social Media for YouthUnitarian Universalists Social Media for Youth
Unitarian Universalists Social Media for YouthEd Schipul
 

Empfohlen

Intro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulIntro to Social Media and Personal Brands by Ed Schipul
Intro to Social Media and Personal Brands by Ed SchipulEd Schipul
 
Bill White Campaigners' Social Media Training
Bill White Campaigners' Social Media TrainingBill White Campaigners' Social Media Training
Bill White Campaigners' Social Media TrainingEd Schipul
 
Non profits and the Web - May the (social media) force be with you
Non profits and the Web - May the (social media) force be with youNon profits and the Web - May the (social media) force be with you
Non profits and the Web - May the (social media) force be with youEd Schipul
 
International PRSA Conference - Strategic Social Media for NPO
International PRSA Conference - Strategic Social Media for NPOInternational PRSA Conference - Strategic Social Media for NPO
International PRSA Conference - Strategic Social Media for NPOEd Schipul
 
The Mobile Web for PR Pros
The Mobile Web for PR ProsThe Mobile Web for PR Pros
The Mobile Web for PR ProsEd Schipul
 
Social Media for Civic Leaders and Community Builders
Social Media for Civic Leaders and Community BuildersSocial Media for Civic Leaders and Community Builders
Social Media for Civic Leaders and Community BuildersEd Schipul
 
Weaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistWeaving the Social Web - Social Media Marketing with a PR twist
Weaving the Social Web - Social Media Marketing with a PR twistEd Schipul
 
Unitarian Universalists Social Media for Youth
Unitarian Universalists Social Media for YouthUnitarian Universalists Social Media for Youth
Unitarian Universalists Social Media for YouthEd Schipul
 
Let's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesLet's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesIlene Dawn Alexander
 
Social Media as Leverage Point
Social Media as Leverage PointSocial Media as Leverage Point
Social Media as Leverage PointLaDonna Coy
 
Give to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingGive to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingSadalit Van Buren
 
Digital Footprint with sound for 8101
Digital Footprint with sound for 8101Digital Footprint with sound for 8101
Digital Footprint with sound for 8101Ilene Dawn Alexander
 
Social media 101 for Academics
Social media 101 for AcademicsSocial media 101 for Academics
Social media 101 for AcademicsAndy Tattersall
 
LILRC fall conference
LILRC fall conferenceLILRC fall conference
LILRC fall conferenceBeth Gallaway
 
PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010Ed Schipul
 
Plagiarism and Paraphrasing
Plagiarism and ParaphrasingPlagiarism and Paraphrasing
Plagiarism and ParaphrasingElementalPea
 
Presentationcreativityrevolutionuxweek 140912120824-phpapp02
Presentationcreativityrevolutionuxweek 140912120824-phpapp02Presentationcreativityrevolutionuxweek 140912120824-phpapp02
Presentationcreativityrevolutionuxweek 140912120824-phpapp02Paula Marques
 
The Creativity (R)Evolution - UX Week 2014
The Creativity (R)Evolution - UX Week 2014The Creativity (R)Evolution - UX Week 2014
The Creativity (R)Evolution - UX Week 2014Denise Jacobs
 
Banish Your Inner Critic - MakingWeb.no 2016
Banish Your Inner Critic - MakingWeb.no 2016Banish Your Inner Critic - MakingWeb.no 2016
Banish Your Inner Critic - MakingWeb.no 2016Denise Jacobs
 
Crowd Wise
Crowd WiseCrowd Wise
Crowd WiseKarenne Sylvester
 
Unleash Productive Creativity by Banishing Your Inner Critic
Unleash Productive Creativity by Banishing Your Inner CriticUnleash Productive Creativity by Banishing Your Inner Critic
Unleash Productive Creativity by Banishing Your Inner CriticDenise Jacobs
 
Co-Create: Creating Better Together - Twinkle Tampere 2015
Co-Create: Creating Better Together - Twinkle Tampere 2015Co-Create: Creating Better Together - Twinkle Tampere 2015
Co-Create: Creating Better Together - Twinkle Tampere 2015Denise Jacobs
 
You or Google? Who Controls Your Identity
You or Google? Who Controls Your IdentityYou or Google? Who Controls Your Identity
You or Google? Who Controls Your IdentityDean Shareski
 
Imm 2009v1 1233912890623861 3
Imm 2009v1 1233912890623861 3Imm 2009v1 1233912890623861 3
Imm 2009v1 1233912890623861 3Diarta
 
Virtual Worlds and the (real) West Midlands
Virtual Worlds and the (real) West MidlandsVirtual Worlds and the (real) West Midlands
Virtual Worlds and the (real) West MidlandsSilversprite
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesJJ Lassberg
 
Social media
Social mediaSocial media
Social mediaamgerad
 
Infinite Possibilities - FrontEnd Conf CH 2016
Infinite Possibilities - FrontEnd Conf CH 2016Infinite Possibilities - FrontEnd Conf CH 2016
Infinite Possibilities - FrontEnd Conf CH 2016Denise Jacobs
 
Social Media recipes for your online kitchen
Social Media recipes for your online kitchenSocial Media recipes for your online kitchen
Social Media recipes for your online kitchenKatie Laird
 
Rice Marketing 2010 Es
Rice Marketing 2010 EsRice Marketing 2010 Es
Rice Marketing 2010 Esguest9ba1bb
 

Weitere ähnliche Inhalte

Was ist angesagt?

Let's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesLet's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesIlene Dawn Alexander
 
Social Media as Leverage Point
Social Media as Leverage PointSocial Media as Leverage Point
Social Media as Leverage PointLaDonna Coy
 
Give to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingGive to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingSadalit Van Buren
 
Digital Footprint with sound for 8101
Digital Footprint with sound for 8101Digital Footprint with sound for 8101
Digital Footprint with sound for 8101Ilene Dawn Alexander
 
Social media 101 for Academics
Social media 101 for AcademicsSocial media 101 for Academics
Social media 101 for AcademicsAndy Tattersall
 
LILRC fall conference
LILRC fall conferenceLILRC fall conference
LILRC fall conferenceBeth Gallaway
 
PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010Ed Schipul
 
Plagiarism and Paraphrasing
Plagiarism and ParaphrasingPlagiarism and Paraphrasing
Plagiarism and ParaphrasingElementalPea
 
Presentationcreativityrevolutionuxweek 140912120824-phpapp02
Presentationcreativityrevolutionuxweek 140912120824-phpapp02Presentationcreativityrevolutionuxweek 140912120824-phpapp02
Presentationcreativityrevolutionuxweek 140912120824-phpapp02Paula Marques
 
The Creativity (R)Evolution - UX Week 2014
The Creativity (R)Evolution - UX Week 2014The Creativity (R)Evolution - UX Week 2014
The Creativity (R)Evolution - UX Week 2014Denise Jacobs
 
Banish Your Inner Critic - MakingWeb.no 2016
Banish Your Inner Critic - MakingWeb.no 2016Banish Your Inner Critic - MakingWeb.no 2016
Banish Your Inner Critic - MakingWeb.no 2016Denise Jacobs
 
Unleash Productive Creativity by Banishing Your Inner Critic
Unleash Productive Creativity by Banishing Your Inner CriticUnleash Productive Creativity by Banishing Your Inner Critic
Unleash Productive Creativity by Banishing Your Inner CriticDenise Jacobs
 
Co-Create: Creating Better Together - Twinkle Tampere 2015
Co-Create: Creating Better Together - Twinkle Tampere 2015Co-Create: Creating Better Together - Twinkle Tampere 2015
Co-Create: Creating Better Together - Twinkle Tampere 2015Denise Jacobs
 
You or Google? Who Controls Your Identity
You or Google? Who Controls Your IdentityYou or Google? Who Controls Your Identity
You or Google? Who Controls Your IdentityDean Shareski
 
Imm 2009v1 1233912890623861 3
Imm 2009v1 1233912890623861 3Imm 2009v1 1233912890623861 3
Imm 2009v1 1233912890623861 3Diarta
 
Virtual Worlds and the (real) West Midlands
Virtual Worlds and the (real) West MidlandsVirtual Worlds and the (real) West Midlands
Virtual Worlds and the (real) West MidlandsSilversprite
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesJJ Lassberg
 
Social media
Social mediaSocial media
Social mediaamgerad
 
Infinite Possibilities - FrontEnd Conf CH 2016
Infinite Possibilities - FrontEnd Conf CH 2016Infinite Possibilities - FrontEnd Conf CH 2016
Infinite Possibilities - FrontEnd Conf CH 2016Denise Jacobs
 

Was ist angesagt? (20)

Let's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop SlidesLet's Tweet Up - 18 April Workshop Slides
Let's Tweet Up - 18 April Workshop Slides
 
Social Media as Leverage Point
Social Media as Leverage PointSocial Media as Leverage Point
Social Media as Leverage Point
 
Give to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social NetworkingGive to Get: Real-World Dividends from Social Networking
Give to Get: Real-World Dividends from Social Networking
 
Digital Footprint with sound for 8101
Digital Footprint with sound for 8101Digital Footprint with sound for 8101
Digital Footprint with sound for 8101
 
Social media 101 for Academics
Social media 101 for AcademicsSocial media 101 for Academics
Social media 101 for Academics
 
LILRC fall conference
LILRC fall conferenceLILRC fall conference
LILRC fall conference
 
PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010PRSA T3PR Conference in NYC June 2010
PRSA T3PR Conference in NYC June 2010
 
Plagiarism and Paraphrasing
Plagiarism and ParaphrasingPlagiarism and Paraphrasing
Plagiarism and Paraphrasing
 
Presentationcreativityrevolutionuxweek 140912120824-phpapp02
Presentationcreativityrevolutionuxweek 140912120824-phpapp02Presentationcreativityrevolutionuxweek 140912120824-phpapp02
Presentationcreativityrevolutionuxweek 140912120824-phpapp02
 
The Creativity (R)Evolution - UX Week 2014
The Creativity (R)Evolution - UX Week 2014The Creativity (R)Evolution - UX Week 2014
The Creativity (R)Evolution - UX Week 2014
 
Banish Your Inner Critic - MakingWeb.no 2016
Banish Your Inner Critic - MakingWeb.no 2016Banish Your Inner Critic - MakingWeb.no 2016
Banish Your Inner Critic - MakingWeb.no 2016
 
Crowd Wise
Crowd WiseCrowd Wise
Crowd Wise
 
Unleash Productive Creativity by Banishing Your Inner Critic
Unleash Productive Creativity by Banishing Your Inner CriticUnleash Productive Creativity by Banishing Your Inner Critic
Unleash Productive Creativity by Banishing Your Inner Critic
 
Co-Create: Creating Better Together - Twinkle Tampere 2015
Co-Create: Creating Better Together - Twinkle Tampere 2015Co-Create: Creating Better Together - Twinkle Tampere 2015
Co-Create: Creating Better Together - Twinkle Tampere 2015
 
You or Google? Who Controls Your Identity
You or Google? Who Controls Your IdentityYou or Google? Who Controls Your Identity
You or Google? Who Controls Your Identity
 
Imm 2009v1 1233912890623861 3
Imm 2009v1 1233912890623861 3Imm 2009v1 1233912890623861 3
Imm 2009v1 1233912890623861 3
 
Virtual Worlds and the (real) West Midlands
Virtual Worlds and the (real) West MidlandsVirtual Worlds and the (real) West Midlands
Virtual Worlds and the (real) West Midlands
 
The Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care ServicesThe Impact of Technology on Dementia Care Services
The Impact of Technology on Dementia Care Services
 
Social media
Social mediaSocial media
Social media
 
Infinite Possibilities - FrontEnd Conf CH 2016
Infinite Possibilities - FrontEnd Conf CH 2016Infinite Possibilities - FrontEnd Conf CH 2016
Infinite Possibilities - FrontEnd Conf CH 2016
 

Ähnlich wie PRSA Sunshine District - June 2010

Social Media recipes for your online kitchen
Social Media recipes for your online kitchenSocial Media recipes for your online kitchen
Social Media recipes for your online kitchenKatie Laird
 
Rice Marketing 2010 Es
Rice Marketing 2010 EsRice Marketing 2010 Es
Rice Marketing 2010 Esguest9ba1bb
 
Job Hunt 2.0 - using the Web to find a new career
Job Hunt 2.0 - using the Web to find a new careerJob Hunt 2.0 - using the Web to find a new career
Job Hunt 2.0 - using the Web to find a new careerKatie Laird
 
Uwm conf advertise yourself - personal brand
Uwm conf advertise yourself - personal brandUwm conf advertise yourself - personal brand
Uwm conf advertise yourself - personal brandrollinsc
 
Introduction to Social Media for business
Introduction to Social Media for businessIntroduction to Social Media for business
Introduction to Social Media for businessKatie Laird
 
Social Media Tips for Small Business
Social Media Tips for Small BusinessSocial Media Tips for Small Business
Social Media Tips for Small BusinessKula Partners
 
10 Social Media Things to Try in 10 Minutes
10 Social Media Things to Try in 10 Minutes10 Social Media Things to Try in 10 Minutes
10 Social Media Things to Try in 10 MinutesHeidi Miller
 
The Chinese Jingpin Kecheng project - a story of lending and borrowing, or in...
The Chinese Jingpin Kecheng project - a story of lending and borrowing, or in...The Chinese Jingpin Kecheng project - a story of lending and borrowing, or in...
The Chinese Jingpin Kecheng project - a story of lending and borrowing, or in...Stian Håklev
 
Rice University Advertising Spring 2010
Rice University Advertising Spring 2010Rice University Advertising Spring 2010
Rice University Advertising Spring 2010Ed Schipul
 
AAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutAAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutEd Schipul
 
It's all about social media, stupid!
It's all about social media, stupid!It's all about social media, stupid!
It's all about social media, stupid!Peter Godwin
 
Southeast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social MediaSoutheast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social MediaEd Schipul
 
Tribal Ddb Brussels Digital Inspiration
Tribal Ddb Brussels Digital InspirationTribal Ddb Brussels Digital Inspiration
Tribal Ddb Brussels Digital InspirationGeert Desager
 
What We Learned From Social Media
What We Learned From Social MediaWhat We Learned From Social Media
What We Learned From Social MediaAdrian Monck
 
Web 2.0 for business
Web 2.0 for businessWeb 2.0 for business
Web 2.0 for businessTom Raftery
 
Building Relationships Before the Bags get Unpacked: New Opportunities 
Thro...
Building Relationships Before the Bags get Unpacked: New Opportunities 
Thro...Building Relationships Before the Bags get Unpacked: New Opportunities 
Thro...
Building Relationships Before the Bags get Unpacked: New Opportunities 
Thro...Peter Baron
 
Social web institute preso
Social web institute presoSocial web institute preso
Social web institute presomikeypweiss
 

Ähnlich wie PRSA Sunshine District - June 2010 (20)

Social Media recipes for your online kitchen
Social Media recipes for your online kitchenSocial Media recipes for your online kitchen
Social Media recipes for your online kitchen
 
Rice Marketing 2010 Es
Rice Marketing 2010 EsRice Marketing 2010 Es
Rice Marketing 2010 Es
 
Job Hunt 2.0 - using the Web to find a new career
Job Hunt 2.0 - using the Web to find a new careerJob Hunt 2.0 - using the Web to find a new career
Job Hunt 2.0 - using the Web to find a new career
 
Uwm women leaders advertise yourself - personal brand
Uwm women leaders advertise yourself - personal brandUwm women leaders advertise yourself - personal brand
Uwm women leaders advertise yourself - personal brand
 
Uwm conf advertise yourself - personal brand
Uwm conf advertise yourself - personal brandUwm conf advertise yourself - personal brand
Uwm conf advertise yourself - personal brand
 
Introduction to Social Media for business
Introduction to Social Media for businessIntroduction to Social Media for business
Introduction to Social Media for business
 
Social Media Tips for Small Business
Social Media Tips for Small BusinessSocial Media Tips for Small Business
Social Media Tips for Small Business
 
10 Social Media Things to Try in 10 Minutes
10 Social Media Things to Try in 10 Minutes10 Social Media Things to Try in 10 Minutes
10 Social Media Things to Try in 10 Minutes
 
Faris Yakob -
Faris Yakob - Faris Yakob -
Faris Yakob -
 
The Chinese Jingpin Kecheng project - a story of lending and borrowing, or in...
The Chinese Jingpin Kecheng project - a story of lending and borrowing, or in...The Chinese Jingpin Kecheng project - a story of lending and borrowing, or in...
The Chinese Jingpin Kecheng project - a story of lending and borrowing, or in...
 
Rice University Advertising Spring 2010
Rice University Advertising Spring 2010Rice University Advertising Spring 2010
Rice University Advertising Spring 2010
 
AAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside OutAAF Amarillo - Growing Your Agency From The Inside Out
AAF Amarillo - Growing Your Agency From The Inside Out
 
It's all about social media, stupid!
It's all about social media, stupid!It's all about social media, stupid!
It's all about social media, stupid!
 
Southeast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social MediaSoutheast Texas Museum Association Talk on Social Media
Southeast Texas Museum Association Talk on Social Media
 
Tribal Ddb Brussels Digital Inspiration
Tribal Ddb Brussels Digital InspirationTribal Ddb Brussels Digital Inspiration
Tribal Ddb Brussels Digital Inspiration
 
What We Learned From Social Media
What We Learned From Social MediaWhat We Learned From Social Media
What We Learned From Social Media
 
Web 2.0 for business
Web 2.0 for businessWeb 2.0 for business
Web 2.0 for business
 
Building Relationships Before the Bags get Unpacked: New Opportunities 
Thro...
Building Relationships Before the Bags get Unpacked: New Opportunities 
Thro...Building Relationships Before the Bags get Unpacked: New Opportunities 
Thro...
Building Relationships Before the Bags get Unpacked: New Opportunities 
Thro...
 
Social for big brands
Social for big brandsSocial for big brands
Social for big brands
 
Social web institute preso
Social web institute presoSocial web institute preso
Social web institute preso
 

Mehr von Ed Schipul

Cryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipulCryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipulEd Schipul
 
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...Ed Schipul
 
2014 Trends in Association Online Marketing
2014 Trends in Association Online Marketing2014 Trends in Association Online Marketing
2014 Trends in Association Online MarketingEd Schipul
 
Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Ed Schipul
 
Giving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V PresentationGiving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V PresentationEd Schipul
 
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...Ed Schipul
 
WPO-EA Social Media for Executive Assistants
WPO-EA Social Media for Executive AssistantsWPO-EA Social Media for Executive Assistants
WPO-EA Social Media for Executive AssistantsEd Schipul
 
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012Ed Schipul
 
U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012Ed Schipul
 
PRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal BrandsPRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal BrandsEd Schipul
 
Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010Ed Schipul
 
Travel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and OpportunitiesTravel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and OpportunitiesEd Schipul
 
PRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulPRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulEd Schipul
 
AAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile MarketingAAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile MarketingEd Schipul
 
Storytelling through Social Media: The Modern Narrative Defined
Storytelling through Social Media: The Modern Narrative DefinedStorytelling through Social Media: The Modern Narrative Defined
Storytelling through Social Media: The Modern Narrative DefinedEd Schipul
 
Social Media and philanthropy - tracking the buzz, making connections
Social Media and philanthropy - tracking the buzz, making connectionsSocial Media and philanthropy - tracking the buzz, making connections
Social Media and philanthropy - tracking the buzz, making connectionsEd Schipul
 
Social Networks for Fundraising Professionals
Social Networks for Fundraising ProfessionalsSocial Networks for Fundraising Professionals
Social Networks for Fundraising ProfessionalsEd Schipul
 
Uncommon Storytelling through Social Networks at PRSA Gulfstream
Uncommon Storytelling through Social Networks at PRSA GulfstreamUncommon Storytelling through Social Networks at PRSA Gulfstream
Uncommon Storytelling through Social Networks at PRSA GulfstreamEd Schipul
 
Online fundraising for nonprofits
Online fundraising for nonprofitsOnline fundraising for nonprofits
Online fundraising for nonprofitsEd Schipul
 
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations ProsSocial Media 101 for Public Relations Pros
Social Media 101 for Public Relations ProsEd Schipul
 

Mehr von Ed Schipul (20)

Cryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipulCryptocurrency lacc-eschipul
Cryptocurrency lacc-eschipul
 
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
14NTC - Ed Schipul: Online Fundraising Strategies to Take Advantage of Your D...
 
2014 Trends in Association Online Marketing
2014 Trends in Association Online Marketing2014 Trends in Association Online Marketing
2014 Trends in Association Online Marketing
 
Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014 Indiana Society of Association Executives Keynote July 23, 2014
Indiana Society of Association Executives Keynote July 23, 2014
 
Giving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V PresentationGiving away 6 million is harder than you think - SXSW V2V Presentation
Giving away 6 million is harder than you think - SXSW V2V Presentation
 
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
Microblogging:Telling a Story on a Dime, Ed Schipul to PRSA International Con...
 
WPO-EA Social Media for Executive Assistants
WPO-EA Social Media for Executive AssistantsWPO-EA Social Media for Executive Assistants
WPO-EA Social Media for Executive Assistants
 
How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012How the Mobile Web Will Change Communications - IABC Conference 2012
How the Mobile Web Will Change Communications - IABC Conference 2012
 
U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012U of H Entrepreneurship Presentaion 2012
U of H Entrepreneurship Presentaion 2012
 
PRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal BrandsPRSA Digital Impact, Profiting from Personal Brands
PRSA Digital Impact, Profiting from Personal Brands
 
Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010Brennan’s Rebuilding 2008-2010
Brennan’s Rebuilding 2008-2010
 
Travel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and OpportunitiesTravel Industry Meets Personal Brands - Threats and Opportunities
Travel Industry Meets Personal Brands - Threats and Opportunities
 
PRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed SchipulPRSA Georgia Personal Brand Era talk by Ed Schipul
PRSA Georgia Personal Brand Era talk by Ed Schipul
 
AAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile MarketingAAF Ft. Worth Talk to Mobile Marketing
AAF Ft. Worth Talk to Mobile Marketing
 
Storytelling through Social Media: The Modern Narrative Defined
Storytelling through Social Media: The Modern Narrative DefinedStorytelling through Social Media: The Modern Narrative Defined
Storytelling through Social Media: The Modern Narrative Defined
 
Social Media and philanthropy - tracking the buzz, making connections
Social Media and philanthropy - tracking the buzz, making connectionsSocial Media and philanthropy - tracking the buzz, making connections
Social Media and philanthropy - tracking the buzz, making connections
 
Social Networks for Fundraising Professionals
Social Networks for Fundraising ProfessionalsSocial Networks for Fundraising Professionals
Social Networks for Fundraising Professionals
 
Uncommon Storytelling through Social Networks at PRSA Gulfstream
Uncommon Storytelling through Social Networks at PRSA GulfstreamUncommon Storytelling through Social Networks at PRSA Gulfstream
Uncommon Storytelling through Social Networks at PRSA Gulfstream
 
Online fundraising for nonprofits
Online fundraising for nonprofitsOnline fundraising for nonprofits
Online fundraising for nonprofits
 
Social Media 101 for Public Relations Pros
Social Media 101 for Public Relations ProsSocial Media 101 for Public Relations Pros
Social Media 101 for Public Relations Pros
 

Kürzlich hochgeladen

"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupFlorian Wilhelm
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Enterprise Knowledge
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsMiki Katsuragi
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubKalema Edgar
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 

Kürzlich hochgeladen (20)

"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Streamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project SetupStreamlining Python Development: A Guide to a Modern Project Setup
Streamlining Python Development: A Guide to a Modern Project Setup
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024Designing IA for AI - Information Architecture Conference 2024
Designing IA for AI - Information Architecture Conference 2024
 
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
Vertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering TipsVertex AI Gemini Prompt Engineering Tips
Vertex AI Gemini Prompt Engineering Tips
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
Unleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding ClubUnleash Your Potential - Namagunga Girls Coding Club
Unleash Your Potential - Namagunga Girls Coding Club
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 

PRSA Sunshine District - June 2010

  • 1. www.flickr.com/photos/thomashawk/4463089717 Internet Famous in the Personal Brand Era Opportunities to grow your name, reach and profitability online Ed Schipul | Schipul - The Web Marketing Company | www.schipul.com Wednesday, June 16, 2010
  • 2. Meet Hannagan Photos thanks to: www.time.com Wednesday, June 16, 2010
  • 3. “The Hannagan Method” www.flickr.com/photos/bratha/3212438828 http://www.lasvegassun.com/history/video/ Wednesday, June 16, 2010
  • 4. Roosters + Explosions www.flickr.com/photos/abcdz2000/4443413327 Wednesday, June 16, 2010
  • 5. Let’s talk about... ★ The Personal Brand Era ★ Social Objects ★ Strategy above all Find this presentation: www.flickr.com/photos/mattcameasarat/3842296392 www.slideshare.net/eschipul Wednesday, June 16, 2010
  • 6. Welcome to the Personal Brand Era www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
  • 7. Hey, I’m famous. www.flickr.com/photos/16339684@N00/2432540066/ www.flickr.com/photos/l_s_g/3676036822 www.flickr.com/photos/l_s_g/3707261673 Wednesday, June 16, 2010
  • 9. The Personal Brand environment www.flickr.com/photos/14516334@N00/658457636/ Wednesday, June 16, 2010
  • 10. Asynchronous Faulty, Redundant Communication (like old people) (it’s evolution baby!) Wednesday, June 16, 2010
  • 11. Information Overload source: “Living Systems” Wednesday, June 16, 2010
  • 12. More than just a person Hi, I’m happykatie Wednesday, June 16, 2010
  • 13. The Big Idea: www.flickr.com/photos/joshuacraig/3075437046 Personal Brands are Profitable for Your Business Wednesday, June 16, 2010
  • 14. 27 on Twitter 14,065 followers 27 on Facebook 12,446 friends Grow your footprint + impact Wednesday, June 16, 2010
  • 15. 3,635 page views / 6 months from employee site referrals $1 / click PPC advertising $7270 / year FREE online advertising www.dstagg.com www.schipul.com A tangible Win-Win Wednesday, June 16, 2010
  • 16. The ROI of Social Media Gary Vaynerchuk found: $15,000 in direct mail = 200 new customers $7,500 Billboard = 300 new customers $0 twitter = 1,800 new customers http://socialnomics.net/2009/11/12/social-media-roi-examples-video/ http://www.flickr.com/photos/29970359@N07/3373700426/ Wednesday, June 16, 2010
  • 17. Elements of The Personal Brand Era 1. Story 2. Creation 3. Curation 4. Distribution 5. Monitoring 6. Terms of Service Read more: http://bit.ly/pb-era Wednesday, June 16, 2010
  • 18. What makes a Story? 1. Message 4. Plot So my point is... 2. Conflict 3. Characters Wednesday, June 16, 2010
  • 19. Let’s talk about YOU Tell people how to talk about you. (or they won’t) 1. 2. Brand naming 3. SHORT! www.flickr.com/photos/51035655711@N01/23278242/ Wednesday, June 16, 2010
  • 20. Businesses can help Personal Brands Wednesday, June 16, 2010
  • 21. Recruit internally for Personal Brands www.schipul.com/personalbrands Wednesday, June 16, 2010
  • 22. Big Idea: Twitter/Facebook + Personal Brands + PR Strategy = Increased Profits www.flickr.com/photos/lord-jim/3571566833 Wednesday, June 16, 2010
  • 23. Create Social Objects www.flickr.com/photos/pilax/38289753 www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
  • 24. Social Objects @gapingvoid Wednesday, June 16, 2010
  • 25. #marfa Who is telling and sharing your Story - RIGHT NOW? www.marfashadows.com Wednesday, June 16, 2010
  • 26. Maximize connections, create beautiful archives to share www.facebook.com Wednesday, June 16, 2010
  • 27. Video is a big, big, big deal - NO EXCUSES www.apple.com/ipad // www.theflip.com Wednesday, June 16, 2010
  • 28. #chevygwl Connect community with an ‘experience’ + they’ll talk www.greatwolflodge.com Wednesday, June 16, 2010
  • 29. Twitter keeps everyone in the know Ben Gillin www.twetches.com Wednesday, June 16, 2010
  • 30. 1. Research 2. Strategic Planning 3. Implementation 4. Evaluation www.flickr.com/photos/lord-jim/3575274990 Wednesday, June 16, 2010
  • 31. Strategy Above All www.flickr.com/photos/pilax/38289753 Wednesday, June 16, 2010
  • 32. 1. Research www.flickr.com/photos/lord-jim/3575271834 Wednesday, June 16, 2010
  • 33. Are you a good listener? www.technorati.com Email updates for your company name and keywords www.google.com/alerts Email updates for your company name and keywords http://search.twitter.com Search Twitter for what’s being said about you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names Wednesday, June 16, 2010
  • 34. 2. Strategic Planning www.flickr.com/photos/lord-jim/3571575685 Wednesday, June 16, 2010
  • 35. “What’s your Brand? If you can’t answer that question about your own Brand in 2 or 3 words, your Brands in trouble.” ~ Al Ries Wednesday, June 16, 2010
  • 39. The Brand Development Cycle Wednesday, June 16, 2010
  • 40. Analytics tools exist - but you decide success www.google.com/analytics + www.scoutlabs.com Wednesday, June 16, 2010
  • 41. Let’s talk about threats... Wednesday, June 16, 2010
  • 42. Who are your rock stars? Wednesday, June 16, 2010
  • 43. Big Idea Review 1.Human/Asynch = Better 2.Personal Brands are Profitable 3.Create Social Objects 4.TELL them how to talk about YOU www.flickr.com/photos/ladymixy-uk/3649349353 Wednesday, June 16, 2010
  • 44. A quick review... • Facilitate Personal Brands • Create Social Objects • Think & Execute Strategy You are your own Brand, make it work for you Find this presentation: www.slideshare.net/eschipul Wednesday, June 16, 2010
  • 45. Ed Schipul Email: eschipul@schipul.com Blog: www.eschipul.com Flickr: www.flickr.com/eschipul Twitter: www.twitter.com/eschipul Slideshare: www.slideshare.net/eschipul Wednesday, June 16, 2010