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Houston BMA presentation - Ed Schipul

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Ed Schipul
Ed Schipul

Business Marketing Presentation by Ed Schipul for Houston BMA February 2008

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What Social Media Means for B2B Marketers ,[object Object],[object Object],[object Object],[object Object],[object Object],Harnessing the chaos to encourage collaboration and engagement
"The Internet has significantly impacted the balance of power between marketers and those they market to whether those are consumers or business professionals.” Peter DeLegge of www.marketingtoday.blogspot.com Photo thanks to: http://www.flickr.com/photos/bethanyking/765603196/
What we’ll talk about ,[object Object],[object Object],[object Object],Beyond the hype and into the opportunity
Participating in the Dialogue
Traditional Media =
Social Media =
Feel overwhelmed? (me too) http://www.flickr.com/photos/rmx/312837476/
Find your happy place
Social Media is a conversation...
How do you join the B2B conversation?
[object Object],[object Object],[object Object],[object Object],Welcome to the Blogosphere Social Media Tools Easy as:
Boeing B2B Flight Test Journal www.boeing.com/commercial/777family
Event marketing company shares the love www.eventmarketing.zvents.com
Podcasts ,[object Object],[object Object],[object Object],[object Object],Social Media Tools http://www.flickr.com/photos/ollyhart/123420044/
BMC Software shares tech ROI knowledge http://talk.bmc.com/podcasts/podcast-nugent3
IBM talks with retailers about future of business www.ibm.com/ibm/syndication/podcasts
Online B2B video - no popcorn required ,[object Object],[object Object],[object Object],[object Object],Social Media Tools http://blog.crispynews.com/2006/10/30/mitsubishi-electric-ceo-my-most-important-business-lessons/ Mitsubishi Electric’s Tachi Kiuchi
Create a dedicated company or event ‘channel’ www.brightcove.com
Microsoft employees add to company story www.channel9.msdn.com
Attract eyeballs and grow company culture www.flickr.com // www.picasa.goo gle.com Everyone likes pictures
Yahoo! shares Community Team photos www.flickr.com/photos/ycommteam
www.creativecommons.org
Social Networks - Connective and effective ,[object Object],[object Object],[object Object],[object Object],Social Media Tools
Facebook - Not just for college kids ,[object Object],[object Object],[object Object],www.facebook.com
Edelman PR pro interacting with businesses www.twitter.com
It’s all connected - be consistent, keep it simple
Reputation Management in a Web 2.0 World
What are they saying about you? www.google.com/alerts Email updates for your company name and keywords www,technorati.com/watchlist Powerful Social Media search engine watches for your terms and updates you http://alerts.yahoo.com Yahoo! alerts you of any occurrences of defined terms and names
Track the Blogosphere buzz Google Trends search: www.google.com/trends Technorati search: www.technorati.com
How do you compare to your competition? www.blogpulse.com Great visuals to track you and your competition’s online activity and Buzz
Locate communities and boards to know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where to start:
Love thy feed reader! www.google.com/reader
Find something less-than-great about your business online?
Deal with it! NOW!
Timeliness and sincerity mean everything ,[object Object],[object Object],[object Object],[object Object]
It’s all a learning process
Let’s Review ,[object Object],[object Object],[object Object],Online B2B conversations growing steadily
Thanks for participating today! ,[object Object],[object Object],[object Object],[object Object]

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