In this review of episode 32 of our radio show, we discuss the concept of Curation Marketing. What is it? Why is it important? How do I do it?

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Presented by:

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Content Curation: What is it?
Consider it the art of compiling and presenting
content that revolves around a specific subject
aka
The aggregation of internet information

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Why Curation Marketing?
“Content marketing can generate more leads,
generate better leads, and keep customers sharing
your message,” said Joe Pulizzi, Founder of
the Content Marketing Institute, in an interview
with Demand Gen Report. “Content curation should
be part of every content marketing strategy. There is
no need to create all the content ourselves.”

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Why Curation Marketing?
-It’s easier!
It’s nearly impossible to create all
your own original content

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Why Curation Marketing?
-It’s easier!
-It provides great value to your
audience. Both you and your audience
will benefit from a buffet of content sources.

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Why Curation Marketing?
-It’s easier!
-It provides great value to your
audience.
-It gets you engaged!

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Okay, now that we know what curation is and
why it’s important, how do you get started?

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How do you do it?
-Monitor the web for your
keywords
-Be a researcher and reader
-“Curate” the best stuff for your
audience

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The Dos and Don’ts of
Curation Marketing

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Do!
Do comment on the content, don’t
just copy and paste the whole article
Do give attribution to the original
author/ source

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Don’t!
Don’t set up tools to do it for you,
unless it’s a “C” site for link building
purposes
Don’t be overly promotional

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