3. How to use this document
The RHoK brand is a shorthand representation of
everything the community stands for -- from our
purpose and mission to the community values and
personality. As we strive to expand our impact
and global community, it is extremely important
that we build a coherent global brand. A RHoK
event in Bangalore should have the same look and
feel as an event in Moscow. All members of our
community – from our hackers to our sponsors –
become part of the same global community.
These guidelines are designed to provide the
parameters necessary so that we keep a
consistent global identity. The more we can
build a coherent global community, the more
potential impact we can have.
4. Why RHoK?
Random Acts of Kindness:
spontaneous, selfless actions done for
the benefit of others whenever an
opportunity presents itself
Hacks:
use of minimal resources and maximum
brainpower to quickly and efficiently
create solutions to interesting problems
Random Hacks of Kindness:
a global volunteer community of
innovators building practical open
technology to make the world a better
place
5. Why RHoK?
What began as a small initiative
between Google, Microsoft,
Yahoo!, HP, NASA and the World
Bank is now a global movement
with over 4000 participants in 50
cities and 180 partners across
government, academic, corporate
and NGO partners world-wide.
7. The RHoK Logo
The RHoK logo consists of three elements: (1) the
graphic symbol (2) the wordmark (3) the tagline. The
graphic symbol and wordmark must always appear
together. The tagline can only be removed from the
logo when it appears elsewhere on the printed
material (such as on the back of a T-shirt). The
approved electronic art files are available from
_______________. No modifications are permitted.
(1)
Graphic
Twenty
individual
pixels
form
the
RHoK
logo,
symbol
represenIng
the
very
foundaIon
of
technology
in
its
simplest
form
(2)
Wordmark
The
full
name
always
accompanies
the
symbol
(3)
Tagline
The
tagline
states
our
mission
and
always
falls
offset
under
the
logo
8. The RHoK Logo
Clearance
The
RHoK
logo
should
always
have
a
minimum
clearance
where
no
other
logos
or
graphic
treatments
are
to
appear.
This
is
defined
as
the
length
and
width
of
the
pixelized
“r”
in
the
graphic
symbol.
This
minimum
space
should
be
kept
proporIonally
to
the
size
of
the
logo.
Minimum
Size
When
printed
too
small,
the
logo
is
not
legible.
The
smallest
size
that
the
logo
can
be
printed
is
2.5”
2.5”
Color
Palate
Color
Pantone
C
M
Y
K
R
G
B
Web
#
The
RHoK
logo
should
always
appear
in
blue
on
a
Blue
Pantone
xxx
0
0
0
0
0
0
0
000000
background
that
allows
the
logo
color
to
appear
Gray
clearly.
Express
permission
is
required
to
print
the
RHoK
logo
in
colors
other
than
blue.
The
only
Gold
excepIon
is
the
winner
T-‐shirts
where
RHoK
Silver
appears
in
gold.
That
design
is
available
to
all
event
organizers
or
upon
request.
Bronze
11. Brand Guidelines:
Event Naming
Only approved event names and logos may be used. Events
are named using the convention of RHoK [City Name] (e.g.
“RHoK Bangalore”). A location-specific RHoK logo will be
provided for each event, which should be used in promoting
the event. These should not be created locally.
This is the only instance where the RHoK graphic device
may be used without the RHoK wordmark.
12. Approvals & Legal
Use of the RHoK logo:
• The RHoK logo can only be used for events that have
received a license.
• No one is permitted to use the RHoK brand in any way for
an event without a license issued by RHoK. A license is
good for a specific event on a specific date.
Use of partner names & logos
• The names and logos of the RHoK Core Partners
(Microsoft, Google, Yahoo!, HP, NASA, The World Bank)
CAN NOT be used in any way unless otherwise specified.
