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Digital Exploration Toys for Young Minds
MISSION




       Design the exploration playground
               for curious minds

Engage children to the real world using mobile apps

Stimulate their creativity and curiosity

Foster new interactions between children and adults
TEAM


55+ years experience in Computer Graphics and Design
Worked on Award Winning movies
Shrek (Oscar™), Kung Fu Panda, Madagascar, How To Train Your Dragon

International network of 20 artists, developers and contributors
Happy parents of wonderful kids



LUCA PRASSO ERWAN MAIGRET                                         NADIA ANDREINI
       CEO Co Founder                    CTO Co Founder              Creative Director
 Character TD Supervisor at DreamWorks    Founder at The Bakery      Founder at diLuNa Studio
                                         R&D Lead at DreamWorks
PRODUCTS




Released 4 apps on Apple Store in the last 7 months
Multiple applications high quality edutainment            (2-9 years old)

Innovative use of mobile features
      (camera, GPS, accelerometer, audio, touch, network, Augumented Reality)
MEDIA

“Curious Hat [...] is out there showing how good design can
actually facilitate children using mobile devices to engage with
the world and others around them.”
                                Wired Geek Dad (September 2012)


‎"Eye Paint Animals is one of the most innovative and
 invigorating apps we’ve seen to date.
 They strive to design tools for children that encourage discovery
 play and foster creativity, they succeed spectacularly."
                              Teachers With Apps (November 2012)


“Curious Hat has taken puzzle technology to the next level.”
                                      KinderTown (November 2012)

“It’s a great idea [...] getting kids to look at the real world as
part of their digital play.”
                                 AppsPlayground (November 2012)
MARKET




New growing market: future is in self education

Interactive books and Educational titles
are the second biggest segment in the App Store

Big demand for high quality titles
INVESTORS & ADVISORS




INVESTORS
 500 Startups - Seed fund and Startup Accelerator Program (California)
 Business Angels


ADVISORS
 Fabrizio Capobianco - President at Funanbol (California)
 Jonathan Lindo - VP at CA Technologies (California)
GROWTH STRATEGIES




Curious Minds
  Core application playground
  for parent-child interaction and sharing

Curious Apps
  Expanding portfolio of applications
  focusing on innovation, quality and design

Cross Promotion
  Through data sharing between Curious Hat’s applications

Branding and IP Creation
  Through characters used as teacher buddy for children
DISTRIBUTION & REVENUE MODEL




App Sales on Apple and Android Stores ($0.99 to $4.99)

1 Blockbuster app/year pushing others

Curious Minds: Subscription + InApp Purchase model for
parental app with targeted marketing
MILESTONES



Q2 2012   Color Vacuum

Q3 2012   PHLIP


Q4 2012   Eye Paint Halloween
          Eye Paint Animals

Q1 2013   Eye Paint MyDiary
          Eye Paint Alphabet Monsters
          InfiniScroll
          EPHOLVE
          Curious Minds
INVESTMENT OPPORTUNITIES


 RAISED    $170K

    SEED   $250K (January 2013)

GROWTH     $2Mil (December 2013)


Establish Core Developer and Design Team

Implement Marketing Strategy: establish a brand trusted by
parents while showcasing the quality and innovation of our
products

Engage a network of International collaborators in designing
and bringing to market several titles per year
EXIT STRATEGY




ACQUISITION

Big Media Studios (Disney, DreamWorks)
Publisher/Developer Studio
Toy Makers

IPO
www.CuriousHat.com
founders@CuriousHat.com



           Curious Hat is a US Corporation since January 3rd, 2012

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Curious hat deck_dec2012

  • 1. Digital Exploration Toys for Young Minds
  • 2. MISSION Design the exploration playground for curious minds Engage children to the real world using mobile apps Stimulate their creativity and curiosity Foster new interactions between children and adults
  • 3. TEAM 55+ years experience in Computer Graphics and Design Worked on Award Winning movies Shrek (Oscar™), Kung Fu Panda, Madagascar, How To Train Your Dragon International network of 20 artists, developers and contributors Happy parents of wonderful kids LUCA PRASSO ERWAN MAIGRET NADIA ANDREINI CEO Co Founder CTO Co Founder Creative Director Character TD Supervisor at DreamWorks Founder at The Bakery Founder at diLuNa Studio R&D Lead at DreamWorks
  • 4. PRODUCTS Released 4 apps on Apple Store in the last 7 months Multiple applications high quality edutainment (2-9 years old) Innovative use of mobile features (camera, GPS, accelerometer, audio, touch, network, Augumented Reality)
  • 5. MEDIA “Curious Hat [...] is out there showing how good design can actually facilitate children using mobile devices to engage with the world and others around them.” Wired Geek Dad (September 2012) ‎"Eye Paint Animals is one of the most innovative and invigorating apps we’ve seen to date. They strive to design tools for children that encourage discovery play and foster creativity, they succeed spectacularly." Teachers With Apps (November 2012) “Curious Hat has taken puzzle technology to the next level.” KinderTown (November 2012) “It’s a great idea [...] getting kids to look at the real world as part of their digital play.” AppsPlayground (November 2012)
  • 6. MARKET New growing market: future is in self education Interactive books and Educational titles are the second biggest segment in the App Store Big demand for high quality titles
  • 7. INVESTORS & ADVISORS INVESTORS 500 Startups - Seed fund and Startup Accelerator Program (California) Business Angels ADVISORS Fabrizio Capobianco - President at Funanbol (California) Jonathan Lindo - VP at CA Technologies (California)
  • 8. GROWTH STRATEGIES Curious Minds Core application playground for parent-child interaction and sharing Curious Apps Expanding portfolio of applications focusing on innovation, quality and design Cross Promotion Through data sharing between Curious Hat’s applications Branding and IP Creation Through characters used as teacher buddy for children
  • 9. DISTRIBUTION & REVENUE MODEL App Sales on Apple and Android Stores ($0.99 to $4.99) 1 Blockbuster app/year pushing others Curious Minds: Subscription + InApp Purchase model for parental app with targeted marketing
  • 10. MILESTONES Q2 2012 Color Vacuum Q3 2012 PHLIP Q4 2012 Eye Paint Halloween Eye Paint Animals Q1 2013 Eye Paint MyDiary Eye Paint Alphabet Monsters InfiniScroll EPHOLVE Curious Minds
  • 11. INVESTMENT OPPORTUNITIES RAISED $170K SEED $250K (January 2013) GROWTH $2Mil (December 2013) Establish Core Developer and Design Team Implement Marketing Strategy: establish a brand trusted by parents while showcasing the quality and innovation of our products Engage a network of International collaborators in designing and bringing to market several titles per year
  • 12. EXIT STRATEGY ACQUISITION Big Media Studios (Disney, DreamWorks) Publisher/Developer Studio Toy Makers IPO
  • 13. www.CuriousHat.com founders@CuriousHat.com Curious Hat is a US Corporation since January 3rd, 2012