6. 78% of CMOs think custom content
is the future of marketing. !
(Hanley-Wood Business Media)
7. Blog frequency impacts customer acquisition.
92% of companies who blogged multiple times a
day acquired a customer through their blog.
(HubSpot)
8. 75% of users never scroll past the first page of
search results. (Hubspot)
9. In 2014, 58% of businesses plan to increase their
content marketing budget! !
(Content Marketing Institute)
10. 66% of the most effective content marketers have a
“documented content strategy” and 86% have a
dedicated person or team managing that strategy.
(webdamsolutions.com)
11. Organic search leads have a 14.6% close rate, while
outbound marketing leads have a 1.7% close rate.
(Hubspot)
12. Content creation is ranked as the single most
effective SEO technique. (Marketing Sherpa 2013)
13. Marketers, on average, spend over a quarter of
their marketing budget on content marketing.!
(B2B Marketing Insider)
14. Get more just like it. Subscribe to the Ervin & Smith blog to
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