2. Overview of the iPad iPad commercial Extremely hot product Can do a myriad of things App Store, e-reader, email, iPod, iTunes, pictures, video, internet
9. Risks/Challenges in Implementation Security experts worried about phishing attacks and browser exploits Incompatible with many websites Top luxury brand sites requiring Adobe http://www.chanel.com/ Adobe Flash Reader Drain on battery life Competition: Samsung Galaxy Tab, Toshiba Folio, Dell Streak, Blackberry Blackpad, HP Slate http://www.youtube.com/watch?v=qQRrCUyYeE8 Need unique feature to attract customers away from iPad
10. Resources Required Internet Battery Life Dependent on what is used Third Party Involvement Technical Knowledge Protection and Carrying Space Apps becoming too expensive? Interpath - $179.99 iRa Pro - $899.99
11. Resources Created “All in One” concept Seemingly unlimited resources Over 150,000 applications Email efficiency Business efficiency Doctors Gaming Companies Newspaper and Magazines Organization Constant social network and blog updates E-Books Tops Kindle because iPad is also a computer…interactive reading
12. Business Approach to iPad Consumer not businesses oriented Mercedes-Benz Information Systems Strategy Triangle Office life, delivery, sales, retail, real estate, finance professionals Medical Community Environmentally friendly- reduce paper
13. Success or Failure? First product of its kind – huge advantage More affordable than laptop computer BUT: many complaints Heavy, no camera/video chat, no USB, closed app market, AT&T only Problems for businesses: not compatible with Microsoft Office, no multitasking
14. Future of iPad Dependent on reaction to competition Samsung Galaxy Tab iPad 2.0 Software update
15. Questions 1. Do you think that your life would benefit/change from having the iPad? Any different or better than having a laptop? 2. What’s your opinion on Apple’s product refreshment cycle? Is it a good business strategy? Do you think original owners of the iPad feel cheated? 3. Technology crave or truly revolutionary product? 4. Would you use an iPad to replace your books/textbooks?
Hinweis der Redaktion
-phishing: the criminally fraudulent process of attempting to acquire sensitive information such as usernames, passwords and credit card details by masquerading as a trustworthy entity in an electronic communication.
-30GB: Up to 14 hours of music playback; up to 3 hours of slideshows with music; up to 2 hours of video playback. -Interpath - Provides remote access to pathology images for medical professionals, used for cancer diagnosis or other disease treatments.
-more than one in five doctors say they plan to buy an iPad-doctors' offices looking to save on medical records costs have already placed tens of thousands of orders for iPads. -90 percent of developers at Social Gaming Networks, a California-based video game firm, are working on Apple programs, according to WSJ-newspapers: most of which will offer limited free content in addition to a broader paid subscription. The WSJ, for example, will charge a whopping $3.99 per week for its subscription