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Web
     Design



Monday 28 December 2009
Web 2.0 is so 2005




Monday 28 December 2009
And yet people still say ...

                          “I want that design
                            to be more 2.0”




Monday 28 December 2009
2009 - 2005 = 4 years




Monday 28 December 2009
Who’s fault is that?




Monday 28 December 2009
It’s everyone’s fault
                          Everyone’s fault?




                                            Picture by flickr.com/photos/isayx3

Monday 28 December 2009
It’s the ones to blame!
                          We are   everyone’s fault




Monday 28 December 2009
“We” everyone’s fault
                             It’s as in: designers,
                          developers, accounts, ...




Monday 28 December 2009
Why?everyone’sto hide
                            It’s We love fault
                           behind technology




Monday 28 December 2009
Web 2.0 & web 3.0 has brought us
                          a lot of “new” (sometimes useful) stuff...




Monday 28 December 2009
... but how has web design
                               changed ever since?




Monday 28 December 2009
Web Design should
                          become more mature




Monday 28 December 2009
This is what people think when you say
  you’re a web designer...




Monday 28 December 2009
My definition of web design:

                   It’s a pixel perfect craft that communicates
                           a clear & structured message.




Monday 28 December 2009
2 things to keep in mind




Monday 28 December 2009
The internet is all about content
                                          &
                          People get frustrated in no time




Monday 28 December 2009
5 skills each web designer should practice




                                                 Picture by flickr.com/photos/anjin

Monday 28 December 2009
... or at least should have an interest in!




Monday 28 December 2009
1   Information Design
                          2   Usability
                          3   Typography
                          4   Visual Language
                          5   Change - ?




Monday 28 December 2009
Skill 1: Get addicted to Information Design




                                                        Picture by konigi.com

Monday 28 December 2009
“Information design makes complex
                          information easier to understand and use”




Monday 28 December 2009
‣     Human-centered design

   ‣     Measure information
         density

   ‣     What’s the knowledge
         base of my audience?

   ‣     Whitespace is sexy

   ‣     Prioritize

   ‣     Respect Standards




Monday 28 December 2009
Monday 28 December 2009
Skill 2: Usability, to ease everyone’s mind




                                                 Picture by flickr.com/photos/jepoirrier

Monday 28 December 2009
“Don’t make me think - please”




Monday 28 December 2009
‣     “What we design for” VS
         “How people really use it”

   ‣     Sense of Location

   ‣     What elements are
         clickable?

   ‣     Visual Hierarchy

   ‣     Less noise more signal

   ‣     Be consistent: it gives
         people the grip they need




Monday 28 December 2009
Monday 28 December 2009
Who doesn’t recognize these shapes?




Monday 28 December 2009
Skill 3: Typography, yes we Kern




Monday 28 December 2009
“typography is the art and
                          technique of arranging type”




Monday 28 December 2009
‣     Drop the tiny font-size

   ‣     Use different font-faces

   ‣     People Love color

   ‣     What should be
         emphasized?




Monday 28 December 2009
Monday 28 December 2009
Skill 4: Visual Language




                                      Picture by flickr.com/photos/41894180030@N01

Monday 28 December 2009
Matching content and design.
                          “Are they telling the same story?”




Monday 28 December 2009
‣     Your design should
            communicate something

      ‣     There’s no such thing as;
            “One template to rule
            them all”

      ‣     Design your content, not
            only the surrounding
            elements

      ‣     Your header & footer
            shouldn’t be the only
            Climax

      ‣     Your copy should be
            part of the lay-out




Monday 28 December 2009
Monday 28 December 2009
Monday 28 December 2009
Skill 5
                          change
Monday 28 December 2009
“Find a piece of the status-quo
                           and try to change it”




                                                 Seth Godin
Monday 28 December 2009
“You can tell who the pioneers are
                   from the arrows sticking out of
                            their backs”




                                           Hugh MacLeod
Monday 28 December 2009
Web design is Craftsmanship

                          Craftsmanship gets noticed twice as hard




                                                 Picture by flickr.com/photos/jepoirrier
Monday 28 December 2009
Web design is functional, it goes further
                     then creating a good looking website




Monday 28 December 2009
Every website has a goal

              How do we support the visitor in completing that goal?




Monday 28 December 2009
Good Web design equals higher ROI
                            and a bunch of happy visitors




Monday 28 December 2009
... Everyone is happy!




Monday 28 December 2009
That’s it!



 Erlend Debast
 Web designer @ proximity BBDO

 twitter.com/erlend
 erlend@artueel.be


Monday 28 December 2009

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Web Design in 2009

  • 1. Web Design Monday 28 December 2009
  • 2. Web 2.0 is so 2005 Monday 28 December 2009
  • 3. And yet people still say ... “I want that design to be more 2.0” Monday 28 December 2009
  • 4. 2009 - 2005 = 4 years Monday 28 December 2009
  • 5. Who’s fault is that? Monday 28 December 2009
  • 6. It’s everyone’s fault Everyone’s fault? Picture by flickr.com/photos/isayx3 Monday 28 December 2009
  • 7. It’s the ones to blame! We are everyone’s fault Monday 28 December 2009
  • 8. “We” everyone’s fault It’s as in: designers, developers, accounts, ... Monday 28 December 2009
  • 9. Why?everyone’sto hide It’s We love fault behind technology Monday 28 December 2009
  • 10. Web 2.0 & web 3.0 has brought us a lot of “new” (sometimes useful) stuff... Monday 28 December 2009
  • 11. ... but how has web design changed ever since? Monday 28 December 2009
  • 12. Web Design should become more mature Monday 28 December 2009
  • 13. This is what people think when you say you’re a web designer... Monday 28 December 2009
  • 14. My definition of web design: It’s a pixel perfect craft that communicates a clear & structured message. Monday 28 December 2009
  • 15. 2 things to keep in mind Monday 28 December 2009
  • 16. The internet is all about content & People get frustrated in no time Monday 28 December 2009
  • 17. 5 skills each web designer should practice Picture by flickr.com/photos/anjin Monday 28 December 2009
  • 18. ... or at least should have an interest in! Monday 28 December 2009
  • 19. 1 Information Design 2 Usability 3 Typography 4 Visual Language 5 Change - ? Monday 28 December 2009
  • 20. Skill 1: Get addicted to Information Design Picture by konigi.com Monday 28 December 2009
  • 21. “Information design makes complex information easier to understand and use” Monday 28 December 2009
  • 22. Human-centered design ‣ Measure information density ‣ What’s the knowledge base of my audience? ‣ Whitespace is sexy ‣ Prioritize ‣ Respect Standards Monday 28 December 2009
  • 24. Skill 2: Usability, to ease everyone’s mind Picture by flickr.com/photos/jepoirrier Monday 28 December 2009
  • 25. “Don’t make me think - please” Monday 28 December 2009
  • 26. “What we design for” VS “How people really use it” ‣ Sense of Location ‣ What elements are clickable? ‣ Visual Hierarchy ‣ Less noise more signal ‣ Be consistent: it gives people the grip they need Monday 28 December 2009
  • 28. Who doesn’t recognize these shapes? Monday 28 December 2009
  • 29. Skill 3: Typography, yes we Kern Monday 28 December 2009
  • 30. “typography is the art and technique of arranging type” Monday 28 December 2009
  • 31. Drop the tiny font-size ‣ Use different font-faces ‣ People Love color ‣ What should be emphasized? Monday 28 December 2009
  • 33. Skill 4: Visual Language Picture by flickr.com/photos/41894180030@N01 Monday 28 December 2009
  • 34. Matching content and design. “Are they telling the same story?” Monday 28 December 2009
  • 35. Your design should communicate something ‣ There’s no such thing as; “One template to rule them all” ‣ Design your content, not only the surrounding elements ‣ Your header & footer shouldn’t be the only Climax ‣ Your copy should be part of the lay-out Monday 28 December 2009
  • 38. Skill 5 change Monday 28 December 2009
  • 39. “Find a piece of the status-quo and try to change it” Seth Godin Monday 28 December 2009
  • 40. “You can tell who the pioneers are from the arrows sticking out of their backs” Hugh MacLeod Monday 28 December 2009
  • 41. Web design is Craftsmanship Craftsmanship gets noticed twice as hard Picture by flickr.com/photos/jepoirrier Monday 28 December 2009
  • 42. Web design is functional, it goes further then creating a good looking website Monday 28 December 2009
  • 43. Every website has a goal How do we support the visitor in completing that goal? Monday 28 December 2009
  • 44. Good Web design equals higher ROI and a bunch of happy visitors Monday 28 December 2009
  • 45. ... Everyone is happy! Monday 28 December 2009
  • 46. That’s it! Erlend Debast Web designer @ proximity BBDO twitter.com/erlend erlend@artueel.be Monday 28 December 2009