1. Market Size for players
Initially we will advertise our application to players, and expect to raise revenue from them by selling them in-app upgrades. Also see estimates for business customers of
our service. Where a $ market size is available we’ll use it, otherwise we’ll make our own estimates.
Venture Market group/subgroup Reason for Percentage Number US$ Market
Labs restriction of previous of spend (users)
Homework sub-group people / (2011) Growth
subgroup millions
Total Smartphone users world wide Total people who 100% 1,080 20%
Market (source digital buzz doc http://www.digitalbuzzblog.com/2011- could possibly
mobile-statistics-stats-facts-marketing-infographic/) join our
geosocial game/
community
...who download and play games If people do not 33% 360 1300 20%
download to their
(source http://www.slideshare.net/Newzoo/newzoo-trend- phone, and are
report-mobile-march-2012 slide 5) too serious to
play games then
they will not see
be available to
us
...who are English speaking (under estimate from above - Initially we will 20% 75 0%
use US only figures) focus on English
Does not include UK, India, Aus! language version
of the app to
reduce
development
cost
Served ...who have Apple iPhone Initially we will 30% 25 (5)%
Market (source http://www.guardian.co.uk/technology/2012/may/18/ focus on
facebook-ipo-is-a-smartphone-next?newsfeed=true, 20% UK) creating the
30% US phone
application for
Apple iPhone
because it is
easier than
supporting
multiple
platforms, and
most popular
“single” device
...who live in a city (US 2010 cencus http:// Living around 84% 21 0
www.smartplanet.com/blog/smart-takes/rural-us-population- many people will
lowest-in-history-demographers-say/17982) be important to
encounter other
players of the
game
Target ...and who take part in geosocial activities like facebook Initially we want 10% 2-6 36%
Market checkins, tagged tweets, Google Latitude location sharing, to target people
FourSquare (http://mashable.com/2011/12/05/fourquare-15- who understand
million-users/ not including facebook) Percentage is reversed the concepts
engineered from quoted users: 20 million. About 50% in US, and accept the
assume 30% on iPhone, assume 84% in city. Market growth concerns of
is assumed by combining growth and decline of sub-groups sharing your
above location
Market Size for Business
Venture Market group/subgroup Reason for Percentage Number US$ Market
Labs restriction of previous of spend (users)
Homework sub-group people / (2011) Growth
subgroup millions
Total Smartphone users world wide Total people who 100% 1,080 20%
Market (source digital buzz doc http://www.digitalbuzzblog.com/2011- could possibly
mobile-statistics-stats-facts-marketing-infographic/) join our
geosocial game/
community
...who download and play games If people do not 33% 360 1300 20%
download to their
(source http://www.slideshare.net/Newzoo/newzoo-trend- phone, and are
report-mobile-march-2012 slide 5) too serious to
play games then
they will not see
be available to
us
...who are English speaking (under estimate from above - Initially we will 20% 75 0%
use US only figures) focus on English
Does not include UK, India, Aus! language version
of the app to
reduce
development
cost
Served ...who have Apple iPhone Initially we will 30% 25 (5)%
Market (source http://www.guardian.co.uk/technology/2012/may/18/ focus on
facebook-ipo-is-a-smartphone-next?newsfeed=true, 20% UK) creating the
30% US phone
application for
Apple iPhone
because it is
easier than
supporting
multiple
platforms, and
most popular
“single” device
...who live in a city (US 2010 cencus http:// Living around 84% 21 0
www.smartplanet.com/blog/smart-takes/rural-us-population- many people will
lowest-in-history-demographers-say/17982) be important to

2. they will not see
be available to
us
...who are English speaking (under estimate from above - Initially we will 20% 75 0%
use US only figures) focus on English
Does not include UK, India, Aus! language version
of the app to
reduce
development
cost
Served ...who have Apple iPhone Initially we will 30% 25 (5)%
Market (source http://www.guardian.co.uk/technology/2012/may/18/ focus on
facebook-ipo-is-a-smartphone-next?newsfeed=true, 20% UK) creating the
30% US phone
application for
Apple iPhone
because it is
easier than
supporting
multiple
platforms, and
most popular
“single” device
...who live in a city (US 2010 cencus http:// Living around 84% 21 0
www.smartplanet.com/blog/smart-takes/rural-us-population- many people will
lowest-in-history-demographers-say/17982) be important to
encounter other
players of the
game
Target ...and who take part in geosocial activities like facebook Initially we want 10% 2-6 36%
Market checkins, tagged tweets, Google Latitude location sharing, to target people
FourSquare (http://mashable.com/2011/12/05/fourquare-15- who understand
million-users/ not including facebook) Percentage is reversed the concepts
engineered from quoted users: 20 million. About 50% in US, and accept the
assume 30% on iPhone, assume 84% in city. Market growth concerns of
is assumed by combining growth and decline of sub-groups sharing your
above location