Revenuenorth sparks-3-21-13

What you Don’t Know WILL Hurt You

A local indianapolis internet marketing Agency

Site Strategics is a internet marketing and
social media management company that not
only helps business owners look good on the
Internet, but also uses proven methodologies
to ensure you come to top positions on major
search engines.

Site Strategics curtails its business to
Indianapolis, Indiana – but also works
nationwide.

www.sitestrategics.com

Early adopters

mo day yr

08 20 04
Site Strategics was established in 2004, with a
primary focus on web site development for
SEARCHOPTI
small, medium and large businesses in Indiana MIZATION
that not only were appealing designs, but SEARCHMArk
focused on Success!
eting
SOCIALMANA
We pride ourselves on our ability to manage the
intricate balance between marketing strategies, GEMENT LOCALOPTIMI
media vehicle selection, campaign management,
creative thinking and application. ZATION
WEBDEVELOP
All areas are carefully considered to maximize MENT
your advertising effort. CONTENTMA
RKETING


THE DUDE

You know
me
Erin Sparks is the owner and president of Site Strategics, a
company he founded in 2004 that specializes in high-end
Web services for small, mid-sized and large businesses in a
format and language they can afford and understand. The
company’s goal is to not only help its clients look good on
the Web but to also help them be found by potential
customers.

Professional skills
ERIN

93
SPARKS

83

80
65

65
60
Senior SEO
CONSULTANT

SEO DESIGN CODING SEM SOCIAL RADIO
VOICE


We love it – every week


PODCASTS, VIDEOS :
WWW.EDGEOFTHEWEDRADIO.
COM every Saturday


What we do

• 15% Lead-to-Customer Close through Search Engine
Optimization (SEO]
based on Hubspot, March 2012, State of Inbound Marketing.

• 61% of internet users globally do research for online products and
additionally there are 44% of these online shoppers started
shopping using a search engine stated by Interconnected World:
• 66.8% search market share, Google is still the leading search
Shopping and Personal Finance, 2012.
engine based on comscore stat last June 2012.
• 94% of searchers click on organic results, wherein about 68% of
these organic clicks went to the top THREE results research from
GroupM UK and Nielsen


On Site S.E.O.
YOUR OWN BACKYARD

www.companydomainname.
com

SEO Influencers : CLEAN UP YOUR OWN backyard first

INbound
How the Internet validates
30% your site

Inbound Marketing &
Content Marketing Direct Factors : Engagement
15%
Everything that is happening
outside of your site, but in
Direct Factors of Social your control
25% & Brand Engagement
Structure
Logical Order, Categorizing
Site Structure & Code
Compliance (W3C)
30%
On SITE / PAGE FActors
On Site / On Page Factors
Coding, Content, Complaince

From the inside out

Clean that stuff up

a b c d e f g h

HTML (THE BASICS) THIN CONTENT
QUALITY CONTENT STUFFING
SITE STRUCTURE CLOAKING

CRAWL DUPLICATE CONTENT

On-Site SEO consists of a layers of work, almost a topography-type look at your site, and an
understanding of our the engines look at your site. I want to make you aware of the areas to adjust and
the issues to avoid.


Page structure

0 Meta Tags
URL 0
2

1
0 Page
3
Title
Page Heading H1 - 0
4

H2
0
Internal Link 5

0
Body Content
6


ENHANCE THE
POSITIVES

Do HTML title tags Are URLs short &
contain contain meaningful
keywords relevant to keywords to page
page topics? topics?
HTML (THE BASICS) SITE STRUCTURE

Are pages well written & Can search engines
have easily "crawl" pages on
substantial quality site?
content?
QUALITY CONTENT CRAWL


AVOID THE
NEGATIVES

Is content "thin" or Do you show search
"shallow" & engines
lacking substance? different pages than
humans?
THIN CONTENT CLOAKING

Have you created many
Do you excessively use
pages and used content
words you
from other sections of
want pages to be found
(oh boy) other sites?
for?
STUFFING DUPLICATE CONTENT


QUALITY

Making Website More Efficient –

Efficiency is what defines SEO, and without which your
traffic and ranking will suffer from instability or other
undesirable outcome. One best way to acquire and
maintain efficiency of your optimization, you must always
focus on what the search engine requires, or those which
it directs you to follow as provided in the current
updates. And because the algorithm now prefers “quality
contents” that are highly beneficial to the users or
searches, and then the on-page optimization is really the
best choice today.


QUALITY


WHERE YOUR
CUSTOMER IS

Responsive web design (RWD) is a web design approach aimed at crafting sites to provide an optimal viewing
experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of
devices (from desktop computer monitors to mobile phones).
Mashable called 2013 the Year of Responsive Web Design


WHERE YOUR
CUSTOMER IS

March 18th Article in
TheNextWeb.com:

NPD: US homes now
hold over 500m
Internet-connected
devices with apps, at an
average of 5.7 per
household.


The bounce

Bounce rate
• Although this may not be the most talked about component of SEO, bounce
rate it is still very important to your rankings. Search engines take note if a user
clicks on your website and immediately returns to the search engine page. To
search engines, this means that the user did not find what they were looking
for and, worse, your site may not be the best option to rank high for that term.

• If your mobile site does not include all of the content from your desktop site
users may become frustrated when trying to find something that does not exist
on their device. If you do not have a site optimized for mobile viewing users are
more likely to leave and return to the search engine to find a site that is easy to
read and navigate on their screen size.


Best practices

Best practices on mobile • Sites first, apps later!. Apps are limited in their reach, while
sites will drive traffic. 50% of consumers would not
recommend a business with a bad mobile site, while 40%
SEO said they would use a competing business if it provided a
better mobile experience.
• Responsive web design. Considered industry best
• Researching your mobile audience. Prior to creating your
practice and is recommended by Google. This includes mobile site, it is imperative to understand the wants and needs
using CSS media queries for device rendering, and using of whom you are trying to reach.
uniformed HTML across all devices. • Optimize your mobile content. Mobile users are often on
the go and do not have the same goals as those sitting
• Maximise Site Speed. A faster site will provide a better
behind a computer. Create custom mobile content to give
mobile user experience.
researchers exactly what are looking for.
• Separate mobile URLs. Fair game, and do not actually • Accessible desktop pages to mobile searchers. Point blank:
affect organic search traffic, nor weaken your “link juice” An unreachable desktop page is unusable to mobile
as mobile users may have different needs to desktop searchers.

users and thus need different copy messaging.


GO SPEAK ON THE MOUNTAIN
TOP

com
SOCIAL SIGNALS
In June of 2012, SearchMetrics put out research
showing the correlation between social activity’s and
search rankings in Google.

The study showed that activity from Facebook and
Twitter correlates very strongly with high rankings in
Google. The study looked at Google+, but at the time
Google+ was less than a year old. Since then, Google
has placed significant emphasis on their homegrown
social network, and I’m sure this year’s study will
reflect that.

From those findings, and our own intuition, we
conclude there are four social networks search
engines rely on for their signals:
Google+, Facebook, Twitter, and YouTube.

Not for kids anymore

Best practices

Best practices on • Use Brand Names in Posts
URLs that match search terms have a built in advantage for
high SEO rankings on that search. This same principle will
SOCIAL SEO apply to the words you use in your social media posts, so be
sure to use the brand names of your company and your
• Link From Your Homepage
products when posting for maximum effect.
It can’t be as simple as linking from your homepage, can
• Create CONTENT That is Easy to Share
it? Actually, it can because search engine algorithms Low quality content stands no chance of getting shared. Ever.
absolutely value these links when scoring Because it offers no substance. People don't share content that
Despite this reality, 6 of the top 20 most searched for is bad. They share content that is topical. They share content

Retail brands did not have any sort of social media that is informative. They share content that is
opinionated, funny, controversial or educational. So if sharability
integration on their homepages.
is one of your goals, start thinking about how you are going to
create content that oozes substance. Answer difficult questions.
Linking from your home page and using your brand Break a story. Solve customer problems.
name in the link will have immediate impact.


com

KNOW THY LINKS
• A study by Portent, an Internet marketing
company, shows that Google’s tolerance of
spammy links to trigger a Penguin algorithm
ranking drop has declined by 30% since the
Penguin algorithm launched.

• The study shows that of the 500,000 links
found, Google has been steadily reducing its
tolerance for webspam. Now, Google is likely to
penalize sites with as little as 50 percent
suspicious links in their link profiles, whereas 80
percent was required when Penguin first
launched. YOUR online credit
score

RESOURCES

Know what your link
profile is


RESOURCES

GETTING RID OF
UNWANTED LINKS


RESOURCES

GOOGLE : DISAVOW
LINKS


authorship


authorship

FIRST, GOOGLE, OFFICIALLY, HATES
ANONYMITY
Google Executive Chairman Eric Schmidt, made some
headlines recently:

"Within search results, information tied to verified online
profiles will be ranked higher than content without such
verification, which will result in most users naturally clicking
on the top (verified) results. The true cost of remaining
anonymous, then, might be irrelevance." It's no longer a matter of if Author Rank will
be widely implemented; it's only a matter
of when. As even AJ Kohn, outspoken web
marketer, states: "Author Rank could be more
disruptive than all of the Panda updates
combined." So how does one prepare for the
inevitable change?


authorship

Youtube.com/sitestrategics

authorship

You are not an author unless Google says you are.

You have to play by the rules: Googles rules.

You can establish your authorship now.

Add your Google+ profile to your WordPress
account.


authorship

SATURDAY, MARCH 23rd at 3pm

A Subject Knowledge Base?
Is Bing perhaps building a knowledge base of
people, so that it can, in turn, link people or subject
images back to stories? Perhaps. AJ Kohn explores
this more in his Bing People Snippets post. It could be
that Bing is trying to extract and apply this type of
intelligence.


com

twitter.com/SiteStrategics youtube.com/SiteStrategics

plus.google.com/u/0/b/103948762276090745026
Linkedin.com/SiteStrategics

facebook.com/SiteStrategics skype.com/SiteStrategics

LOVE TO TALK

WHERE WE ARE

Site Strategics goal is to bring high-end Web services to small and mid-sized business owners in a format
and language they can afford and understand. The Indianapolis company’s goal is to not only help its
clients look good on the Web but to also help them be found by potential customers.

3725 East Southport Road
Suite D
Indianapolis, IN 46227

info@sitestrategics.com

+1 317 882 8500


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