Once you're on social media, you might be wondering what to do next... This slide deck will give you a few ideas. Presented for the Entrepreneurial Moms group in Ottawa, Ontario, Canada.

1. Social MediaI’m On It… Now What? Erin Blaskie - www.erinblaskie.com @ErinBlaskie (Twitter)

2. What We Covered the Last Time The know, like and trust factor Blogging - showcase your expertise, sharing content to Twitter & Facebook automatically Why social media keeps you real - transparency and authenticity Social media tools - TweetDeck, Tweetie, Twitter lists, Network Hippo, Facebook fan pages, LinkedIn profiles, etc.

3. In Case You Missed It… Slide deck is at http://www.Slideshare.net/ErinBlaskie Twitter Lingo post is at http://www.erinblaskie.com/twitter-lingo-explained/ Twitter for Business free video series at http://www.erinblaskie.com Adding Revenue to Your Twitter Stream post: http://www.erinblaskie.com/incorporating-revenue-into-your-twitter-stream/

4. What We’re Going to Cover Social Media: I Get It, I’m On It… but Now What? Thinking Like a Marketer: How to Utilize Social Media to Sell Without Selling Daily Social Media Action Plan: How to Incorporate SM Daily Without Overwhelm Measuring the Success: How to Gauge the Effectiveness of Your SM Efforts

5. Social Media: I’m On It… Now What? Go where your target market / ideal client is If you spend your time cultivating Facebook but the party is on Twitter, it’s a waste of time Choose the sites that support YOUR business Have a purpose to your social media efforts Are you on social media to increase business? Are you on social media for fun? Will partaking in social media help you achieve your professional and personal goals?

6. Social Media: I’m On It… Now What? Create a plan without getting bogged down with every possible / new tactic Understand your purpose Use social media to support your day-to-day activities Automate parts of it so that you can avoid spending all of your time on one thing Show up every day to the places where your ideal target market is

7. Social Media: I’m On It… Now What? When in doubt, ditch the tactics and just have meaningful conversations Engaging with others lets you do what you’d do in person too - build relationships and see if there is synergy Naturally, the part about what you do and how you can help people will come out resulting in softer sales

8. Thinking Like a Marketer: Sell w/o Selling Twitter Implement passive revenue by way of recommended Tweets with affiliate links Pre-schedule Tweets for your events, promotions, etc. so you control the noise Provide something of value which upsells to what you are selling (ie: blog post which talks about your upcoming teleseminar as well)

9. Thinking Like a Marketer: Sell w/o Selling Facebook Post your recommended Tweets as Facebook status updates as well - tag individuals Upload portfolio items with URLs in the caption area to Facebook photo albums When attending events, take photos and tag people - it will increase your visibility and will make you more memorable / recognizable

10. Thinking Like a Marketer: Sell w/o Selling LinkedIn Utilize the events area for all of your live and virtual events - send out announcements Ask questions via LinkedIn Answers that lead back to something you are doing (eg: I am doing research for my upcoming social media teleseminar and want to know…) Use the status update area to highlight what you are doing as well as promotions you have going on

11. Thinking Like a Marketer: Sell w/o Selling YouTube / Ustream Create videos that allow you to connect with your target market to teach, inspire and soft promote something you are doing Create a live, interactive show that does the same thing Video breaks down the know, like and trust timeline immensely so use it where you can

12. Daily Social Media Action Plan Twitter Reply to all @ replies that you receive Reply to your direct messages Utilize a tool like Threadsy to help you organize your incoming Tweets If you’ve built a list of people you like to follow, spend 10-15 minutes engaging and interacting with them to further build the relationship

13. Daily Social Media Action Plan Facebook Reply to messages Accept friend requests Clear out page / group / event requests Tag any previously imported blog posts with the people you’ve mentioned to increase your visibility Post a status update

14. Daily Social Media Action Plan LinkedIn Accept any new connections Reply to messages Clear out event invitations Check progress on any questions you’ve posted via LinkedIn Answers Post a status update (unless you have automatic posts coming in from Twitter or another source)

15. Daily Social Media Action Plan Engaging & Sharing Content Setup as much as you can to automatically post to the various sites Anything that pops up during the day, share via Twitter (Twitter can feed LinkedIn) and use Ping.fm to feed Facebook and the other sites you are a part of Engage, converse and interact

16. Measuring Your Success on SM First, determine what “success” is Is it more leads? Is it more sales? Is it the number of followers / friends you have? Is it the amount of times your content is re-tweeted, shared or liked?

17. Measuring Your Success on SM Utilize a few simple tools to measure surface success Use bit.ly to track the success of links you share via social media Check your re-tweet stats in Twitter to see how much content people are finding relevant Check your stats on your Facebook fan page to see how much engagement you are getting

18. Measuring Your Success on SM Implement more advanced features for your e-commerce / promotional items Institute coupon codes or separate products for various sites to track where they are coming from Utilize Google Analytics for each of your sites to see where your traffic is coming from Create landing pages for promotions that are specific to Twitter, Facebook, etc.

19. Measuring Your Success on SM Utilize social media tracking tools Swix is an Ottawa-based company that helps with compiling and looking at data from SM Scout Labs also measures success of social media campaigns and is used by large companies and brands Radian 6 also offers the same type of social media measurement

20. Engage With Me So That I May Engage With You @ErinBlaskie on Twitter www.erinblaskie.com and www.bsetc.com erin@erinblaskie.com Please e-mail me if you’d like (free): 5 Ways to Get More Love for Your Blog Posts Social Media Automation Webinar Recordings