3 initial concepts by Kyle Cheon

1. Global studio_g6
3 Initial Concepts

2. A good gift is one which has a long expiry date.
_The receiver of the gift should be able to use it from time to time.
_The gift should remind the receiver of the giver.
Good gift

3. Re-design a Korean traditional game kit
A Souvenir that includes the images of Seoul
A book light that has an image of Seoul at night.
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2
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Yoonnori
Seoul as a gift
Seoul in the night

4. 1. Yoonnori

5. Re-design the korean traditional game, ‘yoonnori’.
This game requires sophisticated stragedy.
We believe that it’s also possible for foreign
people to enjoy the game easily.
So we aim to re-design the game kit for non-
Korean people.
Examples of re-designed game kit

6. Korean traditional GAME
+ KIT + modernism

7. 2. Seoul as a gift

8. Simplify the image of a city
Industrial facility의 MUJI 기념품

9. More from MUJI

10. Examples of the simplified image of Seoul

11. 지하철 달력

12. Use landmarks
of a city

14. 3. seoul in the night

15. Book light
Design a book light using the night image of seoul metaphorically.
‘shadow puppet’ or ‘pictogram’ could be used as a methodology to turn the
night images into a design factor in the book light.

16. Night view of seoul

17. Shadow puppet
pictogram

18. metaphor

19. Interesting book lights

20. Thank you