Labourtech analytics-0510

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Eric

Workshop on Website Analytics with Google Analytics delivered at LabourTech 2010 in Windsor, Ontario in May, 2010

Weiterbildung und Persönlichkeitsentwicklung Technologie News & Politik

Cassie Barker Online Coordinator Eric Squair Online Campaign Coordinator Web Manager

What do want to know about your website? Your audience and their experience?

Website Analytics allow us to track visitor activity on our site.

What are some of the things we can track with website Analytics?

What are the key metrics we want to monitor?

1. Unique visits 2. Bounce rate 3. Time on site

1. Unique visits 2. Bounce rate 3. Time on site 4. Pages per visit

1. Unique visits 2. Bounce rate 3. Time on site 4. Pages per visit 5. Referring sites

Bounce rate < 30% fantastic, 30-50% good, 50-70% room for improvement, 70%+ something is wrong.

Time on site 5 minutes+ good, 10 minutes + great

Pages per visit 5 + is good 10 + is great

What are some of the things we can find out from analyzing website statistics?

What are some of the benefits of using analytics?

Benefit 1: Find out what’s working (and what’s not)

Benefit 2: Shows us how visitors talk about (or search for) our issue

Benefit 3: Avoids the HIPPO* method of decision-making - use data to guide * HIPPO stands for ‘Highest Paid Persons Opinion’

Benefit 4: Involve decision-makers in your organization through Reports 1) Track monthly - the 5 metrics, and add your own 2) Benchmark - compare your #s with your peers 3) Test - change buttons, colours, content, text every few months and compare results

3 Great things from Google Site Overlay : Under “Content > Site Overlay” Website Optimizer : google.com/websiteoptimizer/tour.html Google Insights for Search : google.com/insights/search/#

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Labourtech analytics-0510

1. Website Analytics May 16, 2010

2. Cassie Barker Online Coordinator Eric Squair Online Campaign Coordinator Web Manager

3. What do want to know about your website? Your audience and their experience?

4. Website Analytics allow us to track visitor activity on our site.

5. What are some of the things we can track with website Analytics?

7. What are the key metrics we want to monitor?

8. 1. Unique visits

9. 1. Unique visits 2. Bounce rate

10. 1. Unique visits 2. Bounce rate 3. Time on site

11. 1. Unique visits 2. Bounce rate 3. Time on site 4. Pages per visit

12. 1. Unique visits 2. Bounce rate 3. Time on site 4. Pages per visit 5. Referring sites

13. What are some benchmark values?

14. Bounce rate < 30% fantastic, 30-50% good, 50-70% room for improvement, 70%+ something is wrong.

15. Time on site 5 minutes+ good, 10 minutes + great

16. Pages per visit 5 + is good 10 + is great

17. What are some of the things we can find out from analyzing website statistics?

18. What are some of the benefits of using analytics?

19. Benefit 1: Find out what’s working (and what’s not)

20. Benefit 2: Shows us how visitors talk about (or search for) our issue

21. Benefit 3: Avoids the HIPPO* method of decision-making - use data to guide * HIPPO stands for ‘Highest Paid Persons Opinion’

22. Benefit 4: Involve decision-makers in your organization through Reports 1) Track monthly - the 5 metrics, and add your own 2) Benchmark - compare your #s with your peers 3) Test - change buttons, colours, content, text every few months and compare results

23. 3 Great things from Google Site Overlay : Under “Content > Site Overlay” Website Optimizer : google.com/websiteoptimizer/tour.html Google Insights for Search : google.com/insights/search/#

Hinweis der Redaktion

Explain how it works
What pages people are visiting on your site How many people visit your site: new, returning visitors How much time people spend on your site, how many pages they see per visit What links are sending traffic to your site Where are your site visitors coming from: search engines, direct, from referrals What keywords do people use to find your site Where do they enter and leave your site
What are the key metrics we want to monitor?
What do people do while visiting your site? What content is working for you, and what is not? How can you improve navigation through your website? How do different visitors, from different sources, use the site?