This is the deck from my presentation at the Agile/Scrum User Group Meetup in Shanghai on September 26th 2012.
I introduced the reasons why I'm starting to use Agile Principles for marketing purposes within our Web Agency.
22. Â
What
 is
 agile
Â
Â
marke3ng?
Â
Â
A
 high-Ââcommunica-on,
 low-Ââdocumenta-on,
 rapid
Â
itera-on
 process
 designed
 to
 provide
 more
Â
frequent,
 more
 relevant,
 and
 highly
 measureable,
Â
marke-ng
 programsâŚ
 the
 goals
 are
 speed
 and
Â
innova-on
Â
Gerry Murray, IDC Agile Principles & Practices
26. Marke-ngâs
 percep-ons
 of
 IT:
Â
IT
 is
 the
 department
 of
 âno.â
Â
IT
 doesnât
 speak
 marke-ngâs
 language.
Â
IT
 isnât
 concerned
 with
 the
 customer.
Â
Mastering
 Customer
 DataâA
 CIO
 Impera5ve,
 Forrester
 Research
 July
 2011
Â
37. agile
 |
 tradi3onal
Â
Validated
 learning
 |
 opinions
 &
 conven-ons
Â
Customer
 focused
 collabora3on
 |
 silos
 &
 hierarchy
Â
Adap3ve
 &
 itera3ve
 |
 big
 bang
 campaigns
Â
Customer
 discovery
 |
 sta-c
 predic-on
Â
Flexible
 |
 rigid
 planning
Â
Responding
 to
 change
 |
 following
 a
 plan
Â
Many
 small
 experiments
 |
 a
 few
 large
 bets
Â
Â
38. Â
âItâs
 not
 the
 strongest
 of
 the
 species
Â
that
 survive,
 nor
 the
 most
 intelligent,
Â
but
 the
 one
 most
 responsive
 to
Â
changeâ
Â
Charles Darwin
39. Thank
 you!
Â
Eric
 Sangerma
Â
esangerma@webagecorp.com
Â
www.ericsangerma.com
Â
www.twiKer.com/ericsangerma
Â
40. resources
Â
Â
Â
Â
Agile
 Marke3ng
 Blog
Â
hNp://www.agilemarke-ng.net/
 Jim
 Ewelâs
 blog
Â
Â
ScoK
 Brinkerâs
 Blog:
 hNp://www.chiefmartec.com/
Â
Â
HubSpotâs
 Agile
 Marke3ng
 Presenta3on
Â
hNp://www.slideshare.net/HubSpot/agile-Ââfor-Ââmarke-ng-ÂâďŹnal
Â
Â
Â
Â
Agile
 Marke3ng
 Topic
 on
 Quora
Â
hNp://www.quora.com/Agile-ÂâMarke-ng
 What
 physical
 tools
 are
 you
 using
 to
 prac-ce
 Agile
 Marke-ng?
Â
hNp://www.quora.com/What-Ââphysical-Ââtools-Ââdo-Ââyou-Ââuse-Ââto-Âârun-Ââyour-Ââagile-Ââmarke-ng-Ââmee-ngs
Â
Â
Greg
 Meyerâs
 Posts
 on
 Agile
 Marke3ng
Â
hNp://gregmeyer.wordpress.com/?s=agile+marke-ng
Â
Â
Â
Len
 NeUâs
 Agile
 MARKETING
 Mix
 hNp://www.scoop.it/t/agile-Ââmarke-ng-Ââmix
Â
Â
Â
Awesome
 SEOMoz
 WBF:
 hNp://www.seomoz.org/blog/agile-Ââmarke-ng-Ââwhiteboard-Ââfriday
Â
Â
Jon
 Coleman
 Deck
 from
 Moz
 Con
 (Most
 of
 the
 inspira3on
 and
 some
 of
 my
 slides
 come
 from
 this
 great
Â
presenta3on):
Â
hNp://www.slideshare.net/jcolman/agile-Ââmarke-ng-Ââ4-Ââprinciples-Ââand-Ââ13-Ââhacks-Ââseomoz-Ââmozcon-Ââ2012
Â
Â
Â
41. AGILE
PROCESS &
WORKFLOW
Š
 magia3e:
 hNp://www.ďŹickr.com/photos/magia3e/6236962059/
Â