Bulgaria has always found herself at historic crossroads - for centuries, caught between the Romans and the Byzantines, the Russians and the Ottomans. Yet, from Paissii to Levsky to Botev to Vazov and Yovkov, intellectual creativity has always helped Bulgaria surmount adversity and maintain both a unique perspective and build national identity. Today, Bulgaria is poised to show the world how new technologies can be used in innovative and beneficial ways - if she can avoid the mistakes that are being made throughout Western Europe and North America. I'd like to share four observations that I hope will make your country and your community stronger and more successful by turning historic adversity into a business advantage.

1. Beyond responsiveness
Eric Reiss
@elreiss
UX Sofia 2013
Sofia, Bulgaria
Observations
Stories
Lessons

3. Васил Левски Христо Ботев

4. Licensed under Wikipedia Commons

5. Васил Левски Христо Ботев Иван Минчов Вазов

8. Some trends – good and bad
� Responsive…to what?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

9. re·spon·sive
adj
1 : responding, reacting
2 : quick to react

13. Scary facts
� 30 – 50% of traffic now comes from mobile
� Conversion 3.5% for each second of waiting
� After three seconds, 57% of users will leave
� Three approaches to ”One Web”
� Responsive web design
� Client-side adaptive web design
� Server-side adaptive web design
Source: Mobify

14. Responsive vs. Adaptive
� Responsive
� Based on CSS media queries
� Single template for all devices
� Average of 87 resources on major e-commerce sites
� Sizes from 2 – 15 MB
� Adaptive
� Client- or Server-side
� Delivers device-specific templates
� CS - reuse one set of HTML / JavaScript across devices
� Needs solid grasp of JavaScript
� SS – let server do the heavy lifting
� Requires management of multiple templates
Source: Mobify

15. And what is “mobile” anyway?

17. Responsive design?
Responsive content?
Mobile first?

18. I’d like to suggest a new term:
Anticipatory Design

20. Anticipatory design...ESP
1. Extracts patterns
2. Situationally aware
� Location-based services
� Motion-based services
� Time-based services
3. Predicts needs

21. Users

22. Anticipating needs

26. No clicks – everything is in play

27. 1st click – is there a preference?

28. 2nd click – this could be a pattern

29. Third click – yes, there’s a pattern

30. Fourth click – time to zero in

31. Eric’s life-lesson #1
Don’t respond to the device.
Anticipate the needs of those
who will use the device.

32. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

35. It’s about how we combine content

36. ( )

37. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

38. Buzzword du jour

39. Snow Semmelweis Taylor

40. 1854 Broad St. cholera outbreak

41. Infant mortality in Vienna

42. The Hemline Index

43. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

44. Marco Vitruvius Pollio

45. firmitas, utilitas, venustas

46. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

47. Source: Standard screen patterns by Theresa Neil

48. Photos by Isabella J. Fortino

49. Photos by Isabella J. Fortino

50. Photos by Isabella J. Fortino

51. Photos by Isabella J. Fortino

52. Eric s life-lesson #2
Don’t worship the form.
Embrace the content and context.

53. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

55. ag·ile
adj
1 : able to move quickly and easily
2 : mentally quick and resourceful

56. The three Scrum questions
1. What did you do yesterday?
2. What will you do today
3. What is blocking your progress?

58. The three Scrum questions
1. What did you do yesterday?
I sailed west.
2. What will you do today?
Sail back to where I was yesterday.
3. What is blocking your progress?
These fucking Scrum meetings!

59. Eric s life-lesson #3
Don’t become a slave to process.
Break the rules.
Accept the unexpected.

60. Some thoughts from today
� Responsive…to whom?
A firm notion
Big data, bigger insights
Putting the “A” into “IA”
� Design or mass-production?
� Process or pedantry?
� The Charles H. Duell myth

61. Charles H. Duell
U.S. Patent Commissioner, 1899
“There is nothing left to invent…”
(Urban myth)

63. Could there also be too much
complacency in our industry today?

65. Can we put our work into
historical perspective?

66. How long is an internet year?

67. 1895 00 05 10 15 20 25 30 1935
Wall St. crash
First commercial
automobile
First series-produced
automobiles
First assembly line

68. 1895 00 05 10 15 20 25 30 1935
1993 94 95 96 97 98 99 00 2001
Wall St. crash
First commercial
automobile
First series-produced
automobiles
First commercial
web browser
First commercial
websites
Dot-bomb
First assembly line
First commercial
CMS

69. 1895 00 05 10 15 20 25 30 1935
1993 94 95 96 97 98 99 00 2001
Wall St. crash
First commercial
automobile
First series-produced
automobiles
First commercial
web browser
First commercial
websites
Dot-bomb
First assembly line
First commercial
CMS
4.7 years – about 1 standard business cycle!

70. So, we’re somewhere in the 1980s...
Москвич Алеко

71. Bonus lesson
2-Way Empathy

72. Count Helmuth von Moltke
No battle plan
survives contact
with the enemy.

73. Eric’s life-lesson #4
Don’t sacrifice your users for the
benefit of your employer.
No business plan has ever
succeeded without customers.

74. Bad design causes bad results

75. Good design wins customers

76. My big message:
Don’t be complacent.
And you CAN
change the world,
so get on with it!

77. благодаря!

78. You can (usually) find Eric at:
The FatDUX Group ApS
Strandøre 15
DK-2100 Copenhagen
Denmark
Office: (+45) 39 29 67 77
Mobile: (+45) 20 12 88 44
Twitter: @elreiss
er@fatdux.com
www.fatdux.com