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WORDPRESS CASE STUDY
         johnritterresearchprogram.org
         bit.ly/ritterrules
Goals                                 1   2   Key Features
Lessons Learned                                 3   4   Implementation




WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011               WORDPRESS CASE STUDY by ERIC RASCH
HOWDY!
      Designer/Developer for
   Office of Communications at
The UT Medical School at Houston...
  a non-profit, full-service creative resource
        in the Texas Medical Center.

           Office of Communications:
           facebook.com/utooc

        This presentation:                             Eric Rasch
                                                      ericrasch.com
     slidesha.re/estfxq

WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011    WORDPRESS CASE STUDY by ERIC RASCH
1      GOALS
Provide platform for different types
     of content + interactivity




 WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011   WORDPRESS CASE STUDY by ERIC RASCH
1      GOALS
Provide platform for different types
     of content + interactivity
      Carry design themes over
   from supporting organizations.
                                                 PURPLE
                                                 and a bit of burnt orange




 WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011        WORDPRESS CASE STUDY by ERIC RASCH
1      GOALS
Provide platform for different types
     of content + interactivity
      Carry design themes over
   from supporting organizations.
                                                  all within

                                                 2WEEKS
        Launch before book tour




 WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011     WORDPRESS CASE STUDY by ERIC RASCH
1      GOALS
Provide platform for different types
     of content + interactivity
      Carry design themes over
   from supporting organizations.
        Launch before book tour
             Stay within budget
                                                 DUH!
 WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011   WORDPRESS CASE STUDY by ERIC RASCH
1      GOALS
Provide platform for different types
     of content + interactivity
      Carry design themes over
   from supporting organizations.
        Launch before book tour
             Stay within budget
Client wants it 'easy-to-update'!
                                                 THANK YOU



 WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011     WORDPRESS CASE STUDY by ERIC RASCH
1      GOALS
Provide platform for different types
     of content + interactivity
      Carry design themes over
   from supporting organizations.
        Launch before book tour
             Stay within budget
Client wants it 'easy-to-update'!
Developer wants it easy-to-update...
code... design... extend... upgrade...           THANK YOU

 WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011     WORDPRESS CASE STUDY by ERIC RASCH
2     KEY FEATURES

Homepage                              Regular pages                News & Blog
Featured Post                         are... Pages                 pages
Through Categories                    No need to complicate        Again, Posts controlled
(vs. Sticky Posts).                   things.                      through Categories.



Footer links                          Pop-up Forms                 Plugins
Dynamically displayed                 Used for reporting           Let’s take a look under
from central repository.              website errors, etc.         the hood...
                                      (jQuery + Gravity Forms).




WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011                     WORDPRESS CASE STUDY by ERIC RASCH
2     KEY FEATURES

Homepage                              Regular pages                News & Blog
Featured Post                         are... Pages                 pages
Through Categories                    No need to complicate        Again, Posts controlled
(vs. Sticky Posts).                   things.                      through Categories.



Footer links                          Pop-up Forms                 Plugins
Dynamically displayed                 Used for reporting           Let’s take a look under
from central repository.              website errors, etc.         the hood...
                                      (jQuery + Gravity Forms).




WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011                     WORDPRESS CASE STUDY by ERIC RASCH
2     KEY FEATURES

Homepage                              Regular pages                News & Blog
Featured Post                         are... Pages                 pages
Through Categories                    No need to complicate        Again, Posts controlled
(vs. Sticky Posts).                   things.                      through Categories.



Footer links                          Pop-up Forms                 Plugins
Dynamically displayed                 Used for reporting           Let’s take a look under
from central repository.              website errors, etc.         the hood...
                                      (jQuery + Gravity Forms).




WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011                     WORDPRESS CASE STUDY by ERIC RASCH
2     KEY FEATURES

Homepage                              Regular pages                News & Blog
Featured Post                         are... Pages                 pages
Through Categories                    No need to complicate        Again, Posts controlled
(vs. Sticky Posts).                   things.                      through Categories.



Footer links                          Pop-up Forms                 Plugins
Dynamically displayed                 Used for reporting           Let’s take a look under
from central repository.              website errors, etc.         the hood...
                                      (jQuery + Gravity Forms).




WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011                     WORDPRESS CASE STUDY by ERIC RASCH
2     KEY FEATURES

Homepage                              Regular pages                News & Blog
Featured Post                         are... Pages                 pages
Through Categories                    No need to complicate        Again, Posts controlled
(vs. Sticky Posts).                   things.                      through Categories.



Footer links                          Pop-up Forms                 Plugins
Dynamically displayed                 Used for reporting           Let’s take a look under
from central repository.              website errors, etc.         the hood...
                                      (jQuery + Gravity Forms).




WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011                     WORDPRESS CASE STUDY by ERIC RASCH
2     KEY FEATURES
                                         (Plugins in-use)

                                       Gravity Forms                  Don’t forget...
            +                          MailChimp add-on
                                       Broken Link Checker
                                                                      Security
                                                                      Exploits
                                       W3 Total Cache                 Anti-spam
                                       Google Analytics [Yoast’s]     Backup
                                       Analytics 360
                                       SEO Ultimate
                                       Custom Sidebars
                                       WP No Category Base

WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011                  WORDPRESS CASE STUDY by ERIC RASCH
3     LESSONS LEARNED
                                                 Have a game-plan on the
 Have content ready before                       who/what/how regarding
       anything else                               content & features.
  Make sure the system is                        Be prepared to react when
easy to teach someone else.                     news events & opportunities
                                                    mirror your mission.
 Client hasn't caught on to
       News vs. Blog                            Don't wait on management
(remove/simplify confusing features)
                                                   to make decisions.
  Educate your client on                           (unless you'll get fired for it)
modern web design practices                     The project push doesn’t end
         (the click 'here' issue)
                                                when the website launches.

WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011             WORDPRESS CASE STUDY by ERIC RASCH
4     IMPLEMENTATION




                                                !"#$%&'()*+




WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011      WORDPRESS CASE STUDY by ERIC RASCH
4     IMPLEMENTATION

                                                 Coding Framework



          Content Management                     Layout Framework
                  (a CMS? Gasp!)

                                                    !"#$%&'()*+

                                                Cool Stuff Framework


WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011           WORDPRESS CASE STUDY by ERIC RASCH
“[Choosing jQuery] is like choosing               WHY?
the guitar. If you’re going to pick an
instrument to play, the guitar’s a cool
one to choose, because there’s so much
information about it out there. There’s
a lot more [Google] results for guitar
                                                     Chris Coyier
tabs and jQuery tutorials than there are             css-tricks.com

for banjo tabs and MooTools tutorials.”

WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011   WORDPRESS CASE STUDY by ERIC RASCH
WHY?
           Flexible platforms
      for coding/design/hosting
                Updated often
        Easy to update/upgrade
            Easy to understand                      Results...

              Trusted & Proven
               Tutorials galore
           Strong communities

WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011   WORDPRESS CASE STUDY by ERIC RASCH
WHY?
           Flexible platforms
      for coding/design/hosting                 Built 9 Days
                Updated often
                                                90+ contacts
        Easy to update/upgrade
                                                7 submissions
            Easy to understand                      Results...
                                                170+ signups
              Trusted & Proven
               Tutorials galore
                                                80% spikes
           Strong communities                   0 downtime
WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011     WORDPRESS CASE STUDY by ERIC RASCH
THANK YOU!
   John Ritter
Research Program                                  @EricRasch              8             8   @TheOOC
                                                                              Twitter


                                 8
                                       qr
                                      Codes   8

     http://bit.ly/ritterrules                    http://ericrasch.com/                 http://med.uth.tmc.edu/comm/



                                                                          at work   8
                                 8heck it out!
                                  C
                                                                          8everywher
                                                                              else e




WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011                                       WORDPRESS CASE STUDY by ERIC RASCH

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WordPress Case Study: John Ritter Research Program

  • 1. WORDPRESS CASE STUDY johnritterresearchprogram.org bit.ly/ritterrules
  • 2. Goals 1 2 Key Features Lessons Learned 3 4 Implementation WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 3. HOWDY! Designer/Developer for Office of Communications at The UT Medical School at Houston... a non-profit, full-service creative resource in the Texas Medical Center. Office of Communications: facebook.com/utooc This presentation: Eric Rasch ericrasch.com slidesha.re/estfxq WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 4. 1 GOALS Provide platform for different types of content + interactivity WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 5. 1 GOALS Provide platform for different types of content + interactivity Carry design themes over from supporting organizations. PURPLE and a bit of burnt orange WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 6. 1 GOALS Provide platform for different types of content + interactivity Carry design themes over from supporting organizations. all within 2WEEKS Launch before book tour WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 7. 1 GOALS Provide platform for different types of content + interactivity Carry design themes over from supporting organizations. Launch before book tour Stay within budget DUH! WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 8. 1 GOALS Provide platform for different types of content + interactivity Carry design themes over from supporting organizations. Launch before book tour Stay within budget Client wants it 'easy-to-update'! THANK YOU WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 9. 1 GOALS Provide platform for different types of content + interactivity Carry design themes over from supporting organizations. Launch before book tour Stay within budget Client wants it 'easy-to-update'! Developer wants it easy-to-update... code... design... extend... upgrade... THANK YOU WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 10. 2 KEY FEATURES Homepage Regular pages News & Blog Featured Post are... Pages pages Through Categories No need to complicate Again, Posts controlled (vs. Sticky Posts). things. through Categories. Footer links Pop-up Forms Plugins Dynamically displayed Used for reporting Let’s take a look under from central repository. website errors, etc. the hood... (jQuery + Gravity Forms). WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 11. 2 KEY FEATURES Homepage Regular pages News & Blog Featured Post are... Pages pages Through Categories No need to complicate Again, Posts controlled (vs. Sticky Posts). things. through Categories. Footer links Pop-up Forms Plugins Dynamically displayed Used for reporting Let’s take a look under from central repository. website errors, etc. the hood... (jQuery + Gravity Forms). WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 12. 2 KEY FEATURES Homepage Regular pages News & Blog Featured Post are... Pages pages Through Categories No need to complicate Again, Posts controlled (vs. Sticky Posts). things. through Categories. Footer links Pop-up Forms Plugins Dynamically displayed Used for reporting Let’s take a look under from central repository. website errors, etc. the hood... (jQuery + Gravity Forms). WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 13. 2 KEY FEATURES Homepage Regular pages News & Blog Featured Post are... Pages pages Through Categories No need to complicate Again, Posts controlled (vs. Sticky Posts). things. through Categories. Footer links Pop-up Forms Plugins Dynamically displayed Used for reporting Let’s take a look under from central repository. website errors, etc. the hood... (jQuery + Gravity Forms). WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 14. 2 KEY FEATURES Homepage Regular pages News & Blog Featured Post are... Pages pages Through Categories No need to complicate Again, Posts controlled (vs. Sticky Posts). things. through Categories. Footer links Pop-up Forms Plugins Dynamically displayed Used for reporting Let’s take a look under from central repository. website errors, etc. the hood... (jQuery + Gravity Forms). WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 15. 2 KEY FEATURES (Plugins in-use) Gravity Forms Don’t forget... + MailChimp add-on Broken Link Checker Security Exploits W3 Total Cache Anti-spam Google Analytics [Yoast’s] Backup Analytics 360 SEO Ultimate Custom Sidebars WP No Category Base WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 16. 3 LESSONS LEARNED Have a game-plan on the Have content ready before who/what/how regarding anything else content & features. Make sure the system is Be prepared to react when easy to teach someone else. news events & opportunities mirror your mission. Client hasn't caught on to News vs. Blog Don't wait on management (remove/simplify confusing features) to make decisions. Educate your client on (unless you'll get fired for it) modern web design practices The project push doesn’t end (the click 'here' issue) when the website launches. WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 17. 4 IMPLEMENTATION !"#$%&'()*+ WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 18. 4 IMPLEMENTATION Coding Framework Content Management Layout Framework (a CMS? Gasp!) !"#$%&'()*+ Cool Stuff Framework WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 19. “[Choosing jQuery] is like choosing WHY? the guitar. If you’re going to pick an instrument to play, the guitar’s a cool one to choose, because there’s so much information about it out there. There’s a lot more [Google] results for guitar Chris Coyier tabs and jQuery tutorials than there are css-tricks.com for banjo tabs and MooTools tutorials.” WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 20. WHY? Flexible platforms for coding/design/hosting Updated often Easy to update/upgrade Easy to understand Results... Trusted & Proven Tutorials galore Strong communities WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 21. WHY? Flexible platforms for coding/design/hosting Built 9 Days Updated often 90+ contacts Easy to update/upgrade 7 submissions Easy to understand Results... 170+ signups Trusted & Proven Tutorials galore 80% spikes Strong communities 0 downtime WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH
  • 22. THANK YOU! John Ritter Research Program @EricRasch 8 8 @TheOOC Twitter 8 qr Codes 8 http://bit.ly/ritterrules http://ericrasch.com/ http://med.uth.tmc.edu/comm/ at work 8 8heck it out! C 8everywher else e WORDPRESS HOUSTON MEETUP on FEBRUARY 21, 2011 WORDPRESS CASE STUDY by ERIC RASCH

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