1. HOW TO GAIN MORE PROFIT USING
FACEBOOK
ERICLEEN GALE JUCAL JR. Aug 12, 2012, Sunday, 8pm

2. Here’s What You’ll Learn
• Super Fans: What They are and Why You Need
Them
• Essentials of a Facebook Marketing Foundation
• Smart Strategies to Grow Lucrative Fan Base
• Quick Tips to Get Your Fans Talking and Engaged
• How To Move Your Fans Up the Ranks to Super
Fan Status

3. “You’ll learn how to use Facebook
to GROW your business and attract
action-taking raving fans who are
eager to buy what you are selling

4. On the site
multiple times a
day

5. Largest
Facebook
Population in
the World
28,904,020 users

6. Largest
Facebook
Population in
Asia

7. Facebook Holds the Share of All Age Groups

8. 70 % small businesses
using social media
see increased traffic

9. 60 % say social media
has improved search
rankings

10. 60 % small-mid size
businesses are
spending less than 5k
in marketing

11. 24 % consumers
consult their
Facebook friends
before making a
purchase

12. 1 out 3 consumers
say they’re likely to
purchase from a
company they follow
on Facebook

13. Your Audience is
On Facebook

14. Fan
Or
Super Fan

15. Fan
Or
Super Fan

18. How a wedding
Photographer
generated over
$100,000
through
Facebook

19. It became the standard operating procedure to
throw up a “sneak peek” Facebook album of
between 40-50 photos after every wedding. The
number of referrals they received as a result of
this strategy was overwhelming.
- Craig Finlay, Soda Fountain Photography

21. • 2011 – already booked the entire 2012
wedding season (25 weekends)
• Increased fees
• In one year, turned a hobby into a
$100,000 business
• Almost all leads were generated through
Facebook

22. You don’t need to become
a HUGE company to
generate Sales and
Exposure on Facebook

23. 4 Simple Steps to Facebook Success
Step 1:
Set up Your
Foundation for
Facebook Success

24. 4 Simple Steps to Facebook Success
Step 2:
Quickly Grow a
Lucrative Fan Base
of Quality Leads

25. 4 Simple Steps to Facebook Success
Step 3:
Create Ongoing,
Massive
Engagement

26. 4 Simple Steps to Facebook Success
Step 4:
Turn Your Fans
into Profitable
Super Fans

27. Facebook is an ULTIMATE
platform to BRAND
Yourself

29. • Take advantage of the Timeline for Pages
layout : 851 x 315 pixels
• Know the restriction and guidelines
• Graphically represent you brand
• Consider changing it often

30. • Price or purchase info, such as 20% off or download it at our
website.
• Contact info such as web address, email, mailing address or
other info intended for your Page’s about section
• Reference to user interface elements such as “Like” or
“Share” or any other Facebook site Features
• No calls to action, such as Get it Now, and Tell your Friends
• Promotions, Coupons or Advertisements
• Cover photo should not be primarily text-based or infringe on
anyone else copyright.

39. 4 Simple Steps to Facebook Success
Step 2:
Quickly Grow a
Lucrative Fan Base
of Quality Leads

40. • What do you want to gain from your use of
Facebook and how will it help your business?
• Who is your ideal audience? What are the
demographics, needs, wants and challenges of the
person who will buy your products or services?
• What actions do you want your ideal audience to
take via your efforts on Facebook?

41. • Focus ONLY to those fans that will have
a vested interest
• Like is important but the LEAD is even
more valuable

42. Add FB Social Plugin: The LIKE BOX

43. 4 Simple Steps to Facebook Success
Step 3:
Create Ongoing,
Massive
Engagement

45. • User’s move fast on Facebook
• Before you post, think of the likely
response
• Responses: short, easy, and
entertaining

46. •Entertain
•Educate
•Empower

48. 4 Simple Steps to Facebook Success
Step 4:
Turn Your Fans
into Profitable
Super Fans

55. • Tabs, now APPS
• Specs: 810 pixels wide, 74px Height
• Reveal Tab, Like Gating Functionality

58. Let’s be friends
www.fb/ericleenSMM