How Google use its capability to generate value?

1. Google An Excellent The Business Model

3. Build it and they will come

6. How Paid Listing Works Click on banner adds American Express pays Yahoo $.50

7. Google uses Search Results Sponsored Links $$ Free Search Results

8. Click Through Rate

10. Activity Core New Offerings / Deals S o u r c i n g S p a c e New Offerings / Deals New Offerings / Deals New Offerings Deal Foundation & Integrative Capabilities Activity Capability Capability Enhanced Over Time Android phone design Gadgets Design Product Marketing Server Hardware develop Search Algorithm Data Connection Map data base Customer experience Google checkout payment Software integration Street view data base Business Strategies Build on-line infrastructure Satellite data base Open Office G-Doc Picasa Photo Chrome browser Innovation Capabilities: Core and Non-Core

17. Google’s Evolving Value Calculus Value Gen Engine: Creative employees Value Captured by Company: Licensing Search Engine Tech to Web Portals Value Created for the Customers: Search Engine Algorithms Value Gen Engine: Creative Employees / Innovation Value Captured by Company: Licensing &Ad Revenue Value Created for the Customers: Search Engine & Advertising Value Gen Engine: Innovation/ worlds best place to work ! Value Captured by Company: Licensing, Ad Revenue, Web Services Value Created for the Customers: Search Engine, Advertising, Virtual Web Software/Services

18. Competitors ** Teoma and Wisenuts are California startups in search engine space. CourtseySearchEngineWatch.com Energy Companies – Google has spent millions in renewable energy R&D. Phone – Google’s 3G has started gathering momentum New Search imitators -** Teoma and Wisenut have imitated Google in terms of service and has better search algorithm but has smaller database. Future Competitors Current Competitors ( Search, Browser, OS and other IT services )