This presentation provides a brief overview of Metavana, Inc.

1. Company Overview
Erick Watson
Director, Product Management
February, 2011
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2. For Informational Purposes Only
• This Executive Overview does not constitute an offer to sell or a solicitation of an offer to buy any
security. An offer can be made only by the Confidential Information Memorandum, and only in states in
which the offering of the securities is registered, or is exempt from registration and only by broker-dealers
authorized to do so. This Executive Overview contains certain excerpts from the Confidential Information
Memorandum and should be read in conjunction with such memorandum prior to making any
investment decision.
• The statements and discussions contained in this Executive Overview that are not historical facts
constitute forward-looking statements, which can be identified by the use of forward-looking words
such as “believes,” “expects,” “may,” “intends,” “anticipates,” “plans,” “estimates,” and analogous or
similar expressions intended to identify forward-looking statements. These forward-looking statements
and estimates as to future performance, estimates as to future valuations and other statements
contained herein regarding matters that are not historical facts, are only predictions, and actual events
or results may differ materially. We cannot assure or guarantee that any future results described in this
presentation will be achieved, and actual results could vary materially from those reflected in such
forward-looking statements.
• Information contained in this presentation has been compiled from sources believed to be credible and
reliable. However, we cannot guarantee such credibility and reliability. The forecasts and projections of
events contained herein are based upon subjective valuations, analyses and personal opinions.
• The securities to be offered by the Confidential Information Memorandum are speculative and involve
a high degree of risk. No investment in the securities to be offered by the Confidential Information
Memorandum should be made by any person who is not in a position to lose the entire amount of such
investment. You are urged to carefully review the “Risk Factors” section of the Confidential Information
Memorandum. If you would like to receive the complete Confidential Private Placement
Memorandum, please contact Spencer Trask Ventures, Inc.
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3. Chapter 1
Social Big Bang
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4. Consumers worldwide shouting out their
feelings on the Social Web
98,000+ Tweets/min.
695,000+ Updates/min.
100+ New Accts./min.
600+ New Videos/min.
20,000+ Posts/min.
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5. By amplifying and accelerating word-of-mouth,
Social Web impacts Brand Value
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6. Social Web Eclipsing the World Wide Web
Billions of
Minutes Minutes Spent On Social Networks Each Month
80
70
60
Twitter: 250 million “tweets”/day
50
40
Facebook: 30 billion posts/month
30
20 All Other Social Networking
(MySpace, Twitter, LinkedIn, Tumblr, etc.)
10
Facebook
Data: comScore; Last data point Aug ‘11
0
June Sep Dec Mar Jun Sep Dec Mar Jun Sep Dec Mar Jun
'08 '08 '08 '09 '09 '09 '09 '10 '10 '10 '10 '11 '11
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7. 50x
more data
by 2020
90% will be Unstructured*
* The 2011 Digital Universe Study, IDC
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8. What customers Think and Feel
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9. 我們的房間是非常好的;毛絨該死的
Loves when my little brother steals my
附近！ - 到到網
blackberry and tweets from it
#whitegirlproblems 大きなプリント - それほど偉大なコ
ピー
Our room was very nice;
damn near plush! TripAdvisor
Great print - not so great copy
- Brother.com
, ...
…
Phone is good, but ATT sucks…
CNET
There were some friendly staff
but ones who couldn't give a
damn. Expedia
大きなプリント - それほど偉大なコ
ピー
私の弟が盗む時に愛して私の
ブラックベリーとそれからのつぶやき
今晚电视上看到一个伟大的演出...
愛我的小弟弟搶斷時，我 黑莓和從它的鳴叫 - 摇滚明星
Director of Customer Research
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10. M
E
T Our Mission:
A
V Tame the Chaos
A
N
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11. Metavana-powered Social Enterprise
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12. Metavana: Powering the Social Enterprise
ERP BI
CRM Web
Confidential
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13. Chapter 2
Self Organization
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14. Scientific Breakthrough
Nobel Prize Physics and Great Engineering
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15. In language, as in nature
Meaning Emerges
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16. Radically Unique Approach
CHALLENGERS LEADERS
Featuring:
• Unmatched
accuracy
• Near real time
• Low cost
• Quality insight
ABILITY TO EXECUTE
Scalable:
(0,0) (5,0)
Human
Intervention
Scalability • NO humans
• NO hierarchy
• NO artificial
intelligence
• NO natural language
processing
NICHE PLAYERS VISIONARIES
• NO rules
COMPLETENESS OF VISION
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17. Several foundational Patents Pending
• Automating how
Structure Emerges
• How to Understand
Emotions in Social Text
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18. Chapter 3
Go to Market Strategy
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19. Our first Commercial Customers
“I'm excited that
Metavana has become
part of our Web 2.0
strategy, helping us
maintain our position
as a leader in e-
commerce.”
Shafiq Khan, SVP e-Commerce,
Marriott Hotels
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20. Adoption will fan out across Organizations
Director
Assistant
Director
Manager 1 Manager 2 Manager 3
Employee Employee Employee
Employee
Employee
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21. Go To Market: Via our Partners
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22. Metavana: exclusive provider of only Real-
time metric for Customer Satisfaction
• Net Promoter Score (NPS)
is used by half the F2000
for measuring customer
Practical satisfaction via quarterly
guidance on
how to
surveys
deploy your
Net Promoter
strategy • Now SparkScore™,
powered by Metavana, will
be the only solution that
measures customer
satisfaction via the Social
Web … 24/7
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23. Here are just some of the Companies…
…using NPS, the Gold Standard for Customer Satisfaction
…to drive Financial Growth 2x faster than the Competition
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24. With SparkScore™, Customers will track
Brand Equity like they do their Stock
Price
NASDAQ Social NPS
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25. Our Leadership Team
Michael Tupanjanin, CEO
General Manager, Microsoft Enterprise Search
EVP, Global Operations, FAST Search & Transfer
Dr. Minh Duong-van, Chief Science Officer
World-renowned expert in Chaos Theory
Lawrence Livermore and Los Alamos Labs
Romi Mahajan, Chief Marketing Officer
Senior Director, Microsoft Digital Marketing & Search
CMO, Ascentium
Steve McGrath
Managing General Partner, McKenna Capital Group
Founder and Director, Strategos
CEO, Spencer Trask Emerging Technologies Group
Amiel Kornel
Partner, McKenna Group
Director, Spencer Trask Emerging Technologies Group
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