The release of Windows Phone has created a rare opportunity for app developers to get in on the ground floor of a new and fast-growth mobile app marketplace. In this session, we will explore the ins and outs of the Marketplace and how to get started building and monetizing apps for the Windows Phone.
9. How Would You Like To?
Earn extra $$$ to…
Buy a coffee? - $2
Pay for a dinner? - $70
Pay a car payment? - $400
Pay a mortgage? - $2,000
Be self-employed? - $10,000
13. Getting Started
How Much $$$ Will It Cost?
$99 Marketplace Account
Artwork
How Much Time Do I Need To Invest?
Hours & Days
Do I Need A Device?
Maybe
14. Build
Windows Phone Tools
http://create.msdn.com
Windows Phone 7 Training Course
http://msdn.microsoft.com/en-
us/wp7trainingcourse.aspx
Windows Phone MSDN Documentation
http://msdn.microsoft.com/en-
us/library/ff402535%28v=VS.92%29.aspx
16. Marketplace Benefits
Single Global Distribution
Quick Start Screen
Daily Merchandising
Categorized Apps
Quality Verified
CC & Mobile Operator Billing
Automatic App Updates
Beta Distribution
17. Marketplace Details
Over 27K apps
17% are Games
76% are English
47% are Free
38% of Paid Apps have Trials
Over 7,600 Developers in Marketplace
12 Downloads per User per Month
18. Publishing to the Marketplace
Self-Service Portal
Set Markets, Pricing and Publishing Schedule
Transparent Publishing
Detailed Test Criteria
Detailed Content Policies
Status Updates
Certification process average is 5 days
Unlimited Paid Apps - 100 Free Apps
31. Get Feedback
Telemetry
PreEmptive RunTime Intelligence
Ratings and Reviews
Windows Phone Marketplace
Forums and Collaboration
UserVoice
Social Media
Blog, twitter, Facebook, YouTube
34. Next Steps
Explore Great Apps
http://www.bing.com/visualsearch?g=wp7&qpvt=Windows+Phone+7+Apps
Register as a Windows Phone Developer
http://create.msdn.com
User Experience Design Guidelines
http://msdn.microsoft.com/en-us/library/hh202915(v=VS.92).aspx
PreEmptive Runtime Intelligence
http://www.preemptive.com/windowsphone7.html
Microsoft pubCenter
http://pubcenter.microsoft.com
Chicago Windows Phone Developer Group
http://www.meetup.com/Chicago-Windows-Phone-Developers/
35. Resources
Windows Phone 7 Developer Guide (P&P)
http://msdn.microsoft.com/en-us/library/gg490765.aspx
Windows Phone Platform on MSDN
http://msdn.microsoft.com/en-us/ff380145.aspx
Windows Phone Team Blog
http://windowsteamblog.com/windows_phone/b/wpdev/
Windows Azure Toolkit for WP7
http://watoolkitwp7.codeplex.com/
SketchFlow Template for Windows Phone
http://wp7sketchflow.codeplex.com/
WP7 / Azure Quickstarts
http://wp7azurequickstarts.codeplex.com/
40. Thank You!
Eric D. Boyd
Director, Chicago + Cloud Practice
Centare
Email: eric.boyd@centare.com
Twitter: www.twitter.com/EricDBoyd
Blog: www.ericdboyd.com