This presentation was delivered at The Payments Authority's Concepts '09 annual conference to financial service professionals and corporate partners on ways to leverage social media tools to connect with Gen Y.

1. Meeting the Needs of Gen Y Social Networking and Other Strategies The Payments Authority Concepts ‘09 September 18, 2009 Eric Cook, Certified Internet Business Consultant

2. Did You Know Video…

3. What Does This Mean For Financial Services?

6. Why “Gen Y”

8. Shifting Values Source: Bea Fields, Author Learning Speed Entertainment Innovation Collaboration Gen Y 1980 - 1990s Freedom Change Independence Portability Flexibility Gen X 1966 - 1979 Competition Idealism Hard Work Money & Status Climbing the Ladder Boomers 1925 - 1965 Consistency Logic Discipline Loyalty Legacy Traditionalists 1901 - 1924 5 4 3 2 1

10. Online Advertising Spend

11. Percent of Total Spend

15. Using Networks Such As…

16. Social Network Profiles

18. Objectives of Social Media

23. Blogging

26. Examples of FI Blogs

29. Total Visits Source: Compete.com

30. Some Facebook Stats

31. Twitter-iffic

32. Twitter Tidbits

33. Peoples Bank Phishing Alert

36. Landmark BankVideo Channel

39. Online PFMs Source: Compete.com

40. Mint.com

44. USAA - Mobile Deposits

46. Free Promotion Tools

53. It Takes Balance…

54. Questions Eric Cook Certified Internet Business Consultant [email_address] www.PoweredByWSI.com/Concepts09 (269) 841-5007