5 Ways to Improve Engagement on Facebook Brand Pages
1.
2.
3. Personalize your messaging
Try to use fan names when responding to comments.
Make sure to be consistent with your replies as well. If
you answer one person, be sure to answer the others.
Selective responses can result in backlash from those
who feel ignored. Acknowledgement can help curb
potentially negative situations.
4.
5. Use photos when you post content. A
survey done by eMarketer states that
users were more likely to engage
with photos over video, text or
links.