Millennials live and breathe on social media, so many teachers are learning how to incorporate the medium and tablets into the classroom successfully. Even digitally versed teachers need to evolve with the language of their increasingly connected students. Join Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com as she discusses how social media can become a powerful, timely and meaningful professional development resource for teachers and students. Learn how sites like Facebook, Twitter, Pinterest, Instagram and more can transform the way you gather content, plan your lessons, and deliver the information. Additionally, you’ll find out how you can have your students use these tools as a way to collaborate on interactive projects. Get ready to be inspired!

1. Social Media in the Classroom:
How Students and Teachers Can Benefit
@EricaCampbell
@AptsForRent
@HomesDotCom

5. THE STATE OF
SOCIAL MEDIA

7. PAID, OWNED & EARNED

9. Social in the Top 10:
Google +1’s
Facebook Shares
Facebook Comments
Facebook Likes
Pinterest
Tweets
SOCIAL SIGNALS
Source: Search Metrics

11. Social Media Channels
to Use in the Classroom

12. Facebook

13. FACEBOOK BUSINESS PAGE

14. FACEBOOK GROUP

15. FACEBOOK IDEAS
• Post about upcoming due dates or
assignments
• Host a Facebook Chat
• Connect classrooms
• Collaborate on projects
• Facilitate and post research
• Share ideas, photos, videos and
resources
• Engage parents
• Post supplementary materials
• Take a poll
• Create a Friend List called "students”
• Share information about an upcoming
school trip
• Connect with the marketing
community

16. Twitter Profile

18. TWITTER IDEAS
• Twitter bulletin board
• Tweet about upcoming due dates or
assignments
• Track current events and hashtags
• Connect with the marketing
community
• Live tweet events
• Host a Twitter Chat or participate
• Connect classrooms
• Facilitate research/take a poll
• Engage parents
• Post supplementary materials

19. PINNED TWEET/HASHTAGS
Resembles the
Facebook "Highlight"
option. This allows you
to display your most
"important” Tweets at
the top of your Twitter
profile.
Use hashtags to get
your content
discovered.

20. POPULAR TWEET
Tweets that get the most engagement will
appear in larger font than regular tweets.

21. Pinterest Page

25. INSTALL THE PIN IT BUTTON
After you’ve installed it,
just click the little P
whenever you see
something you want to
add to Pinterest.

26. PIN WHAT YOU WANT
Pins are visual bookmarks for good stuff you find
anywhere around the web or right on Pinterest.

27. ORGANIZE YOUR PINS
Boards are where you
collect Pins by theme or
topic. Save ideas you
want to come back you.
Hashtags help surface
your content.

28. THE PIN CYCLE
How a pin meets new people

29. PINTEREST BOARDS

30. SEARCH PINTEREST
Look around to find great
ideas and see what other
people are Pinning.

31. ORGANIZATION/DÉCOR/PARENTS

32. PINTEREST BOARD IDEAS
• Pinterest bulletin board
• ‘About Me’
• Lesson planning
• Professional learning
• Student portfolios
• Goal wall
• Collaborative boards for
brainstorming
• Student projects
• Curricula/syllabi
• Group projects
• Classroom management
• Parent resources

33. ADD A PINTEREST WIDGET

34. GET VERIFIED ON PINTEREST

35. Instagram Account

37. PHOTO CHALLENGE Crowdsource content
from students

39. INSTAGRAM IDEAS
• Print Instagram photos to use on
class bulletin boards and/or
classroom decorations
• Showcase students’ work
• Feature a student of the week
• Capture events
• Create a hashtag
• Digital storytelling
• Photos for blogs
• Student Instagram takeover
• Video assignment

40. Google+ Page

42. MAINTAIN AN ACTIVE G+ PAGE
Click through to
your G+ page
See recent posts

43. SHOWCASE PHOTOS/VIDEOS
Use hashtags to get your
content discovered.

44. HOST A GOOGLE HANGOUT
• Connected learning experiences with
peers and experts
• Hold “office hours” or “make-up”
sessions once a week in the evenings
for students who need extra help
• Guest speakers: subject matter experts,
alumni, mentors
• Teachers can attend virtual conferences
• Host online collaborative meetings
• Parent conferences
• Study sessions
Up to ten people can "hang out" at
one time in a virtual "room."

45. YouTube Channel

47. LINK YOUR GOOGLE+ & YOUTUBE
Your Hangouts on Air
are automatically
posted to your Google+
page and YouTube
channel.
Video posted to your
YouTube channel are
automatically posted
to your Google+
followers.

48. YOUTUBE PLAYLISTS

49. Personal Branding

50. LINKEDIN

51. LINKEDIN/ABOUT.ME

52. SLIDESHARE

53. #2 on
Google

54. SECURE CUSTOM URLS
Vanity URLs make URLs more memorable,
making it easier to find you.

55. “The more baby steps we take, the more naturally
social media will fit into our academic lives. The
more we model proper use, the more people will
properly use the tool.” – Erin Klein

56. “Social media is not going away. Students will
not stop using it. There will always be those
cases where it is misused. Whether we
prevent the use of it in schools or not, those
misuses will still exist. The more we
understand about it, the more we can help
support it in a positive way. People often fear
what they don’t understand.” – Erin Klein

57. “If we are truly preparing our children for a
career-ready world, what are the tools we are
allowing them to use?” – Erin Klein

58. bitly.com/AboutECB
@EricaCampbell
+EricaCampbellByrum
/EricaCampbellByrum
/EricaCampbellByrum
/EricaCByrum
Erica Campbell Byrum
Director of Social Media
Homes.com & ForRent.com
/EricaCampbellByrum