Your Marketing Chocolate is in my Salesforce Peanut Butter

•

0 gefällt mir•528 views

Blakely Graham of Bracket Labs de-mystifies Salesforce Campaigns. This presentation covers basics of Salesforce Campaigns, how to implement them, the common pitfalls, and the top five tips for success.

Technologie Business

Campaigns
Your Marketing Chocolate is in my Salesforce Peanut Butter

Who is Bracket Labs?

‣ About Us
- Boulder, CO startup focused on building
awesome apps
- Deep experience with salesforce.com
(10+ years) and social web

‣ Key AppExchange Facts
- Salesforce Partner since 2010
- One app currently listed, 2nd imminent
- Key customers: Ariba, SunGard, Kelly
Services and AdAstra (Overland Park)
- AppQuest 2010 & 2011 semiﬁnalist

What are Campaigns?

Email Social Media SEM Snail Mail Call

What are Campaigns?

Tradeshow

Live Networking Thank You
Email Google Speaking
conference Reception Email
announcement Adwords engagement
tweeting
to prospects promoting
#hashtag
event

What does Salesforce say?

“A marketing tactic (or series of tactics) that
are designed to achieve speciﬁc goals such as
increased revenue, leads, adoption, etc.”

Our twist on a “Salesforce” Campaign

“A marketing tactic or theme designed to
achieve speciﬁc goals that offer beneﬁt by
being tracked and measured using Salesforce”

1. Planning Scheduling and calendaring of
campaigns

Complex multi-triggering events Mass email made easy

Free marketing extensions

2. Automation Complex multi-triggering events

3. Project Management Tracking of pre-production or
follow-up activities

5 tips for getting the most from Campaigns

1. Simplify your naming convention!

Structure
Channel.Product.CampaignType.CampaignName.Date.ExtraInfo

Example
Consumer.AlarmClock.Magazine.ElectronicsMonthly.AprilEdition.041510.FullPageAd

1. Simplify your naming convention!

Custom Fields

Structure
Channel.Product.CampaignType.CampaignName.Date.ExtraInfo

Example
Consumer.AlarmClock.Magazine.ElectronicsMonthly.AprilEdition.041510.FullPageAd

1. Simplify your naming convention!

Standard Fields

Structure
Channel.Product.CampaignType.CampaignName.Date.ExtraInfo

Example
Consumer.AlarmClock.Magazine.ElectronicsMonthly.AprilEdition.041510.FullPageAd

1. Simplify your naming convention!

Standard Description

Structure
Channel.Product.CampaignType.CampaignName.Date.ExtraInfo

Example
Consumer.AlarmClock.Magazine.ElectronicsMonthly.AprilEdition.041510.FullPageAd

1. Simplify your naming convention!

Unique Information!

Structure
Channel.Product.CampaignType.CampaignName.Date.ExtraInfo

Example
Consumer.AlarmClock.Magazine.ElectronicsMonthly.AprilEdition.041510.FullPageAd

1. Simplify your naming convention!

Date Grouping

+ Campaign Name

Category Grouping

1. Simplify your naming convention!

lock.
nsume r.AlarmC
Co tronics
Magazi ne.Elec
ly.AprilE dition.
Month
510.Ful lPageAd
041

1. Simplify your naming convention!

onthly
- Elec tronics M
FY12Q2

2. Parent-child hierarchy is your friend!

5. Maintain your data!

Inactivate old or inactive Campaigns

5. Maintain your data!

Create a few miscellaneous Campaigns

5. Maintain your data!

Manage “audit” views

5. Maintain your data!

Know your limits

BONUS: When you need to track more costs

Total Value Won Opportunities - Actual Cost
ROI =
Actual Cost

BONUS: When you need to track more costs

Final words of wisdom

‣ Grow organically
- Automation is great, but feel the pain before you solve the problem
‣ Bridge sales and marketing
- Turn sales into your advocates for marketing dollars
‣ Focus on visibility and collaboration
- Make sure you can answer the “what’s Marketing up to?” question
with data
‣ Embrace Chatter
- Perfect for versions, proofs, etc.

Stay in touch

@blakelygraham

More Campaigns 101 at
http://bracketlabs.com/blog

Weitere ähnliche Inhalte

Andere mochten auch

MMM Chocolate: Digital Consumer Experience Strategy

Carla Franke

DragonSearch presents a digital marketing overview for restaurants hosted by Ginsberg's Foods at the Mid-Hudson Civic Center on March 25th, 2013. Speakers Ralph Legnini, Noni Cavaliere, and Paolo Vidali take audience members through Search Engine Optimization, Social Media Marketing and Pay Per Click advertising. The seminar explains the importance of each in the restaurant industry and what attendees can implement themselves versus what they will need an expert for. For information on these topics, or to ask DragonSearch to speak at your next event, check us out on the web at www.DragonSearchMarketing.com.

Digital Marketing Overview for Ginsberg's Food Show

DragonSearch

Understanding Marketing Mix of Chocolate Industry

Nishant Varshney

Godiva

RamonHernandez

COM 588: THEO Chocolate Marketing Integration Plan

Melinda Yang

Marketing Plannig of cadbury chocolate

Hussain Ahmed

Godiva Brand Brief

Nerissa Marbury

marketing/advertising chocolate

victimbo

Free marketing plan sample of a chocolate retail and manufacturer, Jeff de Br...

www.marketingPlanMODE.com

Part 2 - Complete Overview Of Digital Marketing by Raj Padhiyar

Raj Padhiyar

Digital Marketing PPT

Narendra Sharma

Digital Marketing Overview

Anton Koekemoer

Andere mochten auch (12)

MMM Chocolate: Digital Consumer Experience Strategy

Digital Marketing Overview for Ginsberg's Food Show

Understanding Marketing Mix of Chocolate Industry

Godiva

COM 588: THEO Chocolate Marketing Integration Plan

Marketing Plannig of cadbury chocolate

Godiva Brand Brief

marketing/advertising chocolate

Free marketing plan sample of a chocolate retail and manufacturer, Jeff de Br...

Part 2 - Complete Overview Of Digital Marketing by Raj Padhiyar

Digital Marketing PPT

Digital Marketing Overview

Ähnlich wie Your Marketing Chocolate is in my Salesforce Peanut Butter

Marketing On A Shoestring Budget 5 14 09 Final

TomHume

SF Partner Forum AppExchange Listing Session

Salesforce Partners

Optimising Your Digital Marketing Mix

Dave Chaffey

Information Marketing Mastery for Professional Speakers - Ford Saeks

Ford Saeks

Is it hard to explain your product or service? Looking for effective content marketing strategies for technical (or niche, or difficult to understand) products or services? With the right approach even very technical products and services can benefit from a content-based marketing strategy. In this webinar we will talk about how to effectively choose and use different channels including: • blogs • e-newsletter • social media If you want to use content marketing, but are afraid your product is too niche or too complex, we’ll show you how! We will share strategies for connecting with prospects and use content marketing to increase your visibility. You will learn about how to present information to different types of researchers and buyers including both the business and technical teams at your ideal client. In this webinar you will learn: • What is content marketing and why is it so important for building visibility for your brand • Why content marketing is a critical component of search engine optimization (SEO) • How to connect with both technical readers and non-technical buyers • What channels are most effective and how you should prioritize your efforts and budget • How to format your message for greatest impact • How other businesses and organizations with niche client bases have successfully used content marketing This webinar is ideal for: • Owners of high-tech firms who need to better market their complex product or service • Marketing team members in charge of finding prospects for a niche or hi-tech firm • Trade groups or other associations that represent technical industries

Content Marketing for High Tech

Visible Logic, Inc.

Product Marketing Inside Out

Hana Abaza

APP Academy: Marketing (August 7, 2013)

Salesforce Partners

Copernica @ TFM&A 2011 - Dialogue Marketing that improves conversion.

Copernica BV

Convert leads to sales webinar

Johnny Mone

Turn the Web Into A Sales Channel

maryowusu

The social era is transforming the way our customers think about using our products. Join us to hear how you can harness this momentum with the right value proposition, messaging, and positioning for your app. From content strategy to social media best practices, we'll give you the tips to build a winning marketing formula. Bonus: Hear how these methods paid off for a salesforce.com ISV partner. This session is primarily for marketing, marketing ops, and business development

Marketing Your App for the Social Era - Dreamforce 2012 - 9/20

Salesforce Partners

AppExchange Marketing Playbook: Generate Demand

Salesforce Partners

View this webinar on-demand at: http://dg-r.co/AutomatedROI Getting started with marketing automation may seem complicated, but with a little preparation, you’ll see results right away. In fact, 44% of companies achieve a positive ROI within only six months - with a 28% average overall return. This quick start crash course will give you a 5-step strategy to prepare your organization for adopting marketing automation and help you accelerate your return on investment. In this webinar, you'll learn: The three “Must Dos” to get started; Setting up your pilot lead management program; Core competencies your team will need; The 5-step process for creating your first automated program; and Optimizing and maximizing results with metrics that matter.

Prepare for Marketing Automation: 5 Tips to Maximize ROI

G3 Communications

Making a Great First Impression: Unforgettable Onboarding Techniques

Salesforce Marketing Cloud

Reeport Partner presentation - Mixing site- and ad- centric data despite the ...

AT Internet

This session will guide you through advanced applications of search query filtering for Shopping campaigns. Discover 4 advanced ways to proactively use search queries to improve your ROI and explore how considering user intent, analysing product performance and utilizing RLSA audience targeting will open up new possibilities for advertisers to use search queries more effectively. You will learn: The 4 techniques Real-life examples of how the techniques have individually improved ROI of already successful Shopping campaigns How to use the hidden AdWords column which matches product ID and search query data Liam Wade IMPRESSION DIGITAL

For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...

Impression

You've built a killer Force.com app, but how do you get it into the hands of prospects and customers? Come to this session to learn how ISVforce technologies enable you to distribute and license your Force.com commercial apps with ease. Learn how to configure and provision free trials for prospects, publish your app to the AppExchange, manage licenses with the License Management App, and more! This session is primarily for product managers, architects, and developers

How to Distribute and License Your App for Commercial Success - Dreamforce 20...

Salesforce Partners

Class 8: Introduction to web technology entrepreneurship

allanchao

网上营销常犯的6大错误,都在浪费预算。您是否了解?

iTrainMalaysia1

How to Define Platform KPIs by King Product Director

Product School

Ähnlich wie Your Marketing Chocolate is in my Salesforce Peanut Butter (20)

Marketing On A Shoestring Budget 5 14 09 Final

SF Partner Forum AppExchange Listing Session

Optimising Your Digital Marketing Mix

Information Marketing Mastery for Professional Speakers - Ford Saeks

Content Marketing for High Tech

Product Marketing Inside Out

APP Academy: Marketing (August 7, 2013)

Copernica @ TFM&A 2011 - Dialogue Marketing that improves conversion.

Convert leads to sales webinar

Turn the Web Into A Sales Channel

Marketing Your App for the Social Era - Dreamforce 2012 - 9/20

AppExchange Marketing Playbook: Generate Demand

Prepare for Marketing Automation: 5 Tips to Maximize ROI

Making a Great First Impression: Unforgettable Onboarding Techniques

Reeport Partner presentation - Mixing site- and ad- centric data despite the ...

For HeroConf: 4 Search Query Focused Techniques You Must Be Using in Your Sho...

How to Distribute and License Your App for Commercial Success - Dreamforce 20...

Class 8: Introduction to web technology entrepreneurship

网上营销常犯的6大错误,都在浪费预算。您是否了解?

How to Define Platform KPIs by King Product Director

Kürzlich hochgeladen

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

Delhi Call girls

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Rafal Los

The Raspberry Pi 5 was announced on October 2023. This new version of the popular embedded device comes with a new iteration of Broadcom’s VideoCore GPU platform, and was released with a fully open source driver stack, developed by Igalia. The presentation will discuss some of the major changes required to support this new Video Core iteration, the challenges we faced in the process and the solutions we provided in order to deliver conformant OpenGL ES and Vulkan drivers. The talk will also cover the next steps for the open source Raspberry Pi 5 graphics stack. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://eoss24.sched.com/event/1aBEx

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Igalia

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

Scaling API-first – The story of a global engineering organization

Radu Cotescu

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

Created by Mozilla Research in 2012 and now part of Linux Foundation Europe, the Servo project is an experimental rendering engine written in Rust. It combines memory safety and concurrency to create an independent, modular, and embeddable rendering engine that adheres to web standards. Stewardship of Servo moved from Mozilla Research to the Linux Foundation in 2020, where its mission remains unchanged. After some slow years, in 2023 there has been renewed activity on the project, with a roadmap now focused on improving the engine’s CSS 2 conformance, exploring Android support, and making Servo a practical embeddable rendering engine. In this presentation, Rakhi Sharma reviews the status of the project, our recent developments in 2023, our collaboration with Tauri to make Servo an easy-to-use embeddable rendering engine, and our plans for the future to make Servo an alternative web rendering engine for the embedded devices industry. (c) Embedded Open Source Summit 2024 April 16-18, 2024 Seattle, Washington (US) https://events.linuxfoundation.org/embedded-open-source-summit/ https://ossna2024.sched.com/event/1aBNF/a-year-of-servo-reboot-where-are-we-now-rakhi-sharma-igalia

A Year of the Servo Reboot: Where Are We Now?

Igalia

GenCyber Cyber Security Day Presentation

Michael W. Hawkins

In an era where artificial intelligence (AI) stands at the forefront of business innovation, Information Architecture (IA) is at the core of functionality. See “There’s No AI Without IA” – (from 2016 but even more relevant today) Understanding and leveraging how Information Architecture (IA) supports AI synergies between knowledge engineering and prompt engineering is critical for senior leaders looking to successfully deploy AI for internal and externally facing knowledge processes. This webinar be a high-level overview of the methodologies that can elevate AI-driven knowledge processes supporting both employees and customers. Core Insights Include: Strategic Knowledge Engineering: Delve into how structuring AI's knowledge base is required to prevent hallucinations, enable contextual retrieval of accurate information. This will include discussion of gold standard libraries of use cases support testing various LLMs and structures and configurations of knowledge base. Precision in Prompt Engineering: Learn the art of crafting prompts that direct AI to deliver targeted, relevant responses, thereby optimizing customer experiences and business outcomes. Unified Approach for Enhanced AI Performance: Explore the intersection of knowledge and prompt engineering to develop AI systems that are not only more responsive but also aligned with overarching business strategies. Guiding Principles for Implementation: Equip yourself with best practices, ethical guidelines, and strategic considerations for embedding these technologies into your business ecosystem effectively. This webinar is designed to empower business and technology leaders with the knowledge to harness the full potential of AI, ensuring their organizations not only keep pace with digital transformation but lead the charge. Join us to map a roadmap to fully leverage Information Architecture (IA) and AI chart a course towards a future where AI is a key pillar of strategic innovation and business success.

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

Earley Information Science

Enterprise Knowledge’s Urmi Majumder, Principal Data Architecture Consultant, and Fernando Aguilar Islas, Senior Data Science Consultant, presented "Driving Behavioral Change for Information Management through Data-Driven Green Strategy" on March 27, 2024 at Enterprise Data World (EDW) in Orlando, Florida. In this presentation, Urmi and Fernando discussed a case study describing how the information management division in a large supply chain organization drove user behavior change through awareness of the carbon footprint of their duplicated and near-duplicated content, identified via advanced data analytics. Check out their presentation to gain valuable perspectives on utilizing data-driven strategies to influence positive behavioral shifts and support sustainability initiatives within your organization. In this session, participants gained answers to the following questions: - What is a Green Information Management (IM) Strategy, and why should you have one? - How can Artificial Intelligence (AI) and Machine Learning (ML) support your Green IM Strategy through content deduplication? - How can an organization use insights into their data to influence employee behavior for IM? - How can you reap additional benefits from content reduction that go beyond Green IM?

Driving Behavioral Change for Information Management through Data-Driven Gree...

Enterprise Knowledge

This presentations targets students or working professionals. You may know Google for search, YouTube, Android, Chrome, and Gmail, but did you know Google has many developer tools, platforms & APIs? This comprehensive yet still high-level overview outlines the most impactful tools for where to run your code, store & analyze your data. It will also inspire you as to what's possible. This talk is 50 minutes in length.

Powerful Google developer tools for immediate impact! (2023-24 C)

wesley chun

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

08448380779 Call Girls In Friends Colony Women Seeking Men

Delhi Call girls

As privacy and data protection regulations evolve rapidly, organizations operating in multiple jurisdictions face mounting challenges to ensure compliance and safeguard customer data. With state-specific privacy laws coming up in multiple states this year, it is essential to understand what their unique data protection regulations will require clearly. How will data privacy evolve in the US in 2024? How to stay compliant? Our panellists will guide you through the intricacies of these states' specific data privacy laws, clarifying complex legal frameworks and compliance requirements. This webinar will review: - The essential aspects of each state's privacy landscape and the latest updates - Common compliance challenges faced by organizations operating in multiple states and best practices to achieve regulatory adherence - Valuable insights into potential changes to existing regulations and prepare your organization for the evolving landscape

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

TrustArc

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

Data Cloud, More than a CDP by Matt Robison

Anna Loughnan Colquhoun

Tata AIG General Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

[2024]Digital Global Overview Report 2024 Meltwater.pdf

hans926745

Microsoft's Threat Matrix for Kubernetes helps organizations understand the attack surface a Kubernetes deployment introduces to their environments. This ensures that adequate detections and mitigations are in place. By covering over 40 different attacker techniques, defenders can learn about Kubernetes-specific mitigations and controls to deploy to their environments. In this session, we will explore the MS-TA9013 Host Path Mount technique, which is commonly used by attackers to perform privilege escalation in a Kubernetes cluster. Attendees will learn how attackers and defenders can: * Escape the container's host volume mount to gain persistence on an underlying node * Move laterally from the underlying node into the customer's cloud environment * Analyze Kubernetes audit logs to detect pods deployed with a hostPath mount * Deploy an admission controller that prevents new pods from using a hostPath mount

Breaking the Kubernetes Kill Chain: Host Path Mount

Puma Security, LLC

Automating Google Workspace (GWS) & more with Apps Script

wesley chun

Kürzlich hochgeladen (20)

08448380779 Call Girls In Diplomatic Enclave Women Seeking Men

The 7 Things I Know About Cyber Security After 25 Years | April 2024

Raspberry Pi 5: Challenges and Solutions in Bringing up an OpenGL/Vulkan Driv...

Exploring the Future Potential of AI-Enabled Smartphone Processors

Scaling API-first – The story of a global engineering organization

How to Troubleshoot Apps for the Modern Connected Worker

A Year of the Servo Reboot: Where Are We Now?

GenCyber Cyber Security Day Presentation

EIS-Webinar-Prompt-Knowledge-Eng-2024-04-08.pptx

Driving Behavioral Change for Information Management through Data-Driven Gree...

Powerful Google developer tools for immediate impact! (2023-24 C)

Artificial Intelligence: Facts and Myths

08448380779 Call Girls In Friends Colony Women Seeking Men

TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

Data Cloud, More than a CDP by Matt Robison

Tata AIG General Insurance Company - Insurer Innovation Award 2024

[2024]Digital Global Overview Report 2024 Meltwater.pdf

Breaking the Kubernetes Kill Chain: Host Path Mount

Automating Google Workspace (GWS) & more with Apps Script

Your Marketing Chocolate is in my Salesforce Peanut Butter

1. Campaigns Your Marketing Chocolate is in my Salesforce Peanut Butter

2. Who is Bracket Labs? ‣ About Us - Boulder, CO startup focused on building awesome apps - Deep experience with salesforce.com (10+ years) and social web ‣ Key AppExchange Facts - Salesforce Partner since 2010 - One app currently listed, 2nd imminent - Key customers: Ariba, SunGard, Kelly Services and AdAstra (Overland Park) - AppQuest 2010 & 2011 semiﬁnalist

3. TOP 5 TIPS

4. What are Campaigns? Email Social Media SEM Snail Mail Call

5. What are Campaigns? Tradeshow Live Networking Thank You Email Google Speaking conference Reception Email announcement Adwords engagement tweeting to prospects promoting #hashtag event

6. What are Campaigns? Press releases Commercials Brand awareness Website overhaul Speaking engagements Social conversation

8. What does Salesforce say? “A marketing tactic (or series of tactics) that are designed to achieve speciﬁc goals such as increased revenue, leads, adoption, etc.”

9. Our twist on a “Salesforce” Campaign “A marketing tactic or theme designed to achieve speciﬁc goals that offer beneﬁt by being tracked and measured using Salesforce”

10. So what are Campaigns not good for?

11. 1. Planning Scheduling and calendaring of campaigns

12. Complex multi-triggering events Mass email made easy Free marketing extensions 2. Automation Complex multi-triggering events

13. 3. Project Management Tracking of pre-production or follow-up activities

14. 5 tips for getting the most from Campaigns

15. 1. Simplify your naming convention! Structure Channel.Product.CampaignType.CampaignName.Date.ExtraInfo Example Consumer.AlarmClock.Magazine.ElectronicsMonthly.AprilEdition.041510.FullPageAd

16. 1. Simplify your naming convention! Custom Fields Structure Channel.Product.CampaignType.CampaignName.Date.ExtraInfo Example Consumer.AlarmClock.Magazine.ElectronicsMonthly.AprilEdition.041510.FullPageAd

17. 1. Simplify your naming convention! Standard Fields Structure Channel.Product.CampaignType.CampaignName.Date.ExtraInfo Example Consumer.AlarmClock.Magazine.ElectronicsMonthly.AprilEdition.041510.FullPageAd

18. 1. Simplify your naming convention! Standard Description Structure Channel.Product.CampaignType.CampaignName.Date.ExtraInfo Example Consumer.AlarmClock.Magazine.ElectronicsMonthly.AprilEdition.041510.FullPageAd

19. 1. Simplify your naming convention! Unique Information! Structure Channel.Product.CampaignType.CampaignName.Date.ExtraInfo Example Consumer.AlarmClock.Magazine.ElectronicsMonthly.AprilEdition.041510.FullPageAd

20. 1. Simplify your naming convention! Date Grouping + Campaign Name Category Grouping

21. 1. Simplify your naming convention! lock. nsume r.AlarmC Co tronics Magazi ne.Elec ly.AprilE dition. Month 510.Ful lPageAd 041

22. 1. Simplify your naming convention! onthly - Elec tronics M FY12Q2

23. 2. Parent-child hierarchy is your friend!

24. 2. Parent-child hierarchy is your friend!

25. 2. Parent-child hierarchy is your friend!

26. 2. Parent-child hierarchy is your friend!

27. 2. Parent-child hierarchy is your friend!

28. 3. Close the loop!

29. 3. Close the loop!

30. 3. Close the loop!

31. 4. Mine your website!

32. 4. Mine your website!

33. 4. Mine your website!

34. 4. Mine your website!

35. 4. Mine your website!

36. 4. Mine your website!

37. 5. Maintain your data! Inactivate old or inactive Campaigns

38. 5. Maintain your data! Create a few miscellaneous Campaigns

39. 5. Maintain your data! Be consistent

40. 5. Maintain your data! Manage “audit” views

41. 5. Maintain your data! Know your limits

42. BONUS: When you need to track more costs Total Value Won Opportunities - Actual Cost ROI = Actual Cost

43. BONUS: When you need to track more costs

44. BONUS: When you need to track more costs

45. BONUS: When you need to track more costs

46. Final words of wisdom ‣ Grow organically - Automation is great, but feel the pain before you solve the problem ‣ Bridge sales and marketing - Turn sales into your advocates for marketing dollars ‣ Focus on visibility and collaboration - Make sure you can answer the “what’s Marketing up to?” question with data ‣ Embrace Chatter - Perfect for versions, proofs, etc.

47. Stay in touch @blakelygraham More Campaigns 101 at http://bracketlabs.com/blog

Your Marketing Chocolate is in my Salesforce Peanut Butter

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Andere mochten auch

Andere mochten auch (12)

Ähnlich wie Your Marketing Chocolate is in my Salesforce Peanut Butter

Ähnlich wie Your Marketing Chocolate is in my Salesforce Peanut Butter (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Your Marketing Chocolate is in my Salesforce Peanut Butter