30. Hybrid Business Model Canvas Pros Tailored to consumer web service business Good coverage of business model themes Remembers the special sauce for you Cons Tailored to consumer web service business Overlooks Sales (understandable) Doesn’t emphasize interdependence
31. How does this fit into Lean Startup? Lean Startup Review Build scalable, repeatable business as quickly and efficiently as possible Use validated data to prove/disprove assumptions Pivot based on learning Every element of business model is fair game for iterative testing
32. How does this fit into Lean Startup? Key business model areas for iterative testing: Target market Distribution method Pricing / revenue model Marketing / demand creation Competitive advantages / positioning Test Hypothesize Pivot
33. Resources Four P’s 50 year old framework, lots of resources out there A good example: http://www.mindtools.com/pages/article/newSTR_94.htm Hybrid Business Model Canvas Ash Maurya’s original post: http://www.ashmaurya.com/2010/08/businessmodelcanvas/ Hybrid Business Model Canvas in an editable PowerPoint: http://internetandstuff.com/post/982743243/business-model-canvas-on-powerpoint-download-link Entrepreneur’s Guide to Customer Development http://www.amazon.com/dp/0982743602/