A brief introduction of Brand Festival, Central Europe\'s Strategic Summit

4. BrandFestival® 2001-2009

5. BrandFestival® – Positioning Lectures Case studies Workshops 3. During the event we are mostly concerned with corporations’strategic and communications challenges 1. Brand Festival® is Central Europe’s most remarkable strategicconference and professional summit 4. These discussions are supportedby leaders of corporations with outstanding performance, Nobel Prize-winningeconomists, prime ministers and the most influencial thinkers in the world 2 Each year we welcome400 significant leaders and top-level communications managers from Europe and all overthe world

6. BrandFestival® – In numbers 16520Press Releases 4724 Participants 2321RegisteredCMOs, CFOs 740Registered CEOs 410Lectures 367Brands 9BrandFestivals 5Ernst & Young Entrepreneur Of The Year Winners 2Nobel Prize Winners 2 Prime Ministers

7. BrandFestival® – Previous years’ guests

8. BrandFestival®- PreviousYears‘ KeynoteSpeakers Mihály Csíkszentmihályi Architect of the notion of Flow, former head of the department of psychology at the University of Chicago Alexander Brody Marketing and Advertising professional Anders Jensen CEO of Pannon GSM (Telenor Group), one of Hungary's leading mobile operator Edmund S. Phelps Economics Nobel Prize-winner (2006) Mike Ashton Senior Vice President of the Marketing department of Hilton Hotels Roberto Boscolo Owner and Vice President of Boscolo Hotels Inge Juliusson Marketing Director of Ikea CEE JohannesNewrlka Chairman of Art Directors Club Europe Gordon Bajnai Prime Minister of Hungary Robert J. Aumann Economics Nobel Prize winner for his work on conflict and cooperation through game-theory analysis, 2005 Josh Orton Deputy Director of the New Media Division, Obama for America Campaign, 2008 Matt Rosenberg Executive Vice President, Client Engagement at Big Spaceship

9. BrandFestival®- PreviousYears‘ KeynoteSpeakers

10. BrandFestival®- PreviousYears‘ KeynoteSpeakers

11. BrandFestival® – 2010 The Jubilee 10th event in cooperation with The Economist

12. BrandFestival®- vision

13. BrandFestival®- objectives

14. BrandFestival®- Topics ‘2011 1) Through the line strategies 2) Digital branding 3) Brandedentertainment 4) Social trends 5) New media – apps, richmedia 6) Crowdsourcing 7) New TV Formats