1. GFG Capital

2. Achievements & Accolades
Over 80 creative, marketing and design awards:
• ADDY (AdFed Miami)
• Creativity Awards
• The Best Awards (BASF -Builders Associations of South Florida
Marketing Firm of the Year – Latin Builder’s Association.
Good to Great Award
Top 100 Minority Business Award – Greater Miami Chamber of Commerce
Top 500 Hottest Companies – Entrepreneur Magazine
South Florida Business Journal has awarded Creative Mindworks in the following
categories:
• Largest Advertising Firm
• Largest Public Relations Firm
• Best Places to Work
• Fastest Growing Private Company
• Heavy Hitter Advertising (Lizette Fernandez, President)
• Business Woman of the Year (Lizette Fernandez, President)
• Heavy Hitter Real Estate (Alex Fernandez, CEO)
• Up and Comers Award Advertising (Alex Fernandez, CEO)
• Technology Leader (Phillip Gallego, CTO)

3. Account Services
• Responsibilities include overseeing and directing the day to day advertising and
marketing activities. Plan timelines, concepts and supervise production of all
advertising materials including print, collateral, radio, TV, expo events, and web site
development. Assist in research and coordination of media plans and identifying
strategic opportunities that would benefit your brand/product. Manage all media
and production budgets. Maintain relationships both internal and external with
creative team and client related vendors.
Consumer Direction
• Creative Mindworks subscribes to several consumer research tools and surveys in
order to gain insights about consumer behavior. Internally, this information is
processed and combined with other relevant brand information in a process we call
Essence. This process allows us to pinpoint consumer insights, build a campaign
around those “learnings” and produce successful measurable results. We have
secure research vendor relationships with Arbitron, Nielsen, Qualitas, SRDS, SPSS and
Scarborough.
Creative and Art Direction
• Our knowledgeable creative team brings 25 years of combined experience, some in
the “big leagues.” Our team’s unique creative flare and outstanding teamwork
attitude allow us to create artwork that contains innovative visual details that are on-
point to target our goals.

4. Copywriting
• From creative to corporate writing, our team delivers compelling words that are the
key to getting your message across with a language that is appropriate to deliver
the right message to engage your consumer.
Print Production
• We enjoy secure and established vendor relationships which offer quality high-end
printing and total graphics solutions.
Broadcast Production
• All broadcast productions are directed by our in-house Creative Director. We have
excellent vendor relationships with Walker/ Fitzgibbon, Manhattan Transfer, ABC
World, and Ibis Productions.

5. Media Planning/Buying
• With more than 20 years combined experience, Creative Mindworks’ media team
excels at analysis of market research.
• Utilizing the most current data available from Arbitron, Nielsen and Scarborough, our
media team identifies the best media options for our clients.
• Most of our team members have had previous experience “on the other side of the
desk”, in media sales. This insight gives us the advantage of knowing how to
negotiate our client’s needs while still meeting the goals and objectives of the
media. We understand that our goals and the goals of the media do not have to
be mutually exclusive. By creating true partnerships with the media, we are able to
maximize our client’s budgets.
• Because of our long standing, strong relationships with both General Market and
Hispanic Media, our team is able to negotiate highly targeted schedules that reach
the greatest number of prospects, with the most frequency at the lowest possible
cost.
• In addition, Creative Mindworks is immediately notified when unique sponsorships
and value-added opportunities become available.

6. Internet Development
• Creative Mindworks and its subsidiary provides complete online advertising & marketing
solutions.
• From animated websites and aesthetically innovative designs to database-driven e-
commerce and customer relationship management software, we offer our clients full
integrated web solutions.
• Our talented web team includes experienced Programmers, Designers, Strategic Planners,
and Online Media Buyers. We create e-marketing programs and develop award-winning
websites combining traditional media knowledge with new media experience, including 3-
D animation and rich media, which results in messages that generate customer response
and integrate seamlessly with our client’s offline marketing efforts. In addition, we offer
software development (online based), Search Engine Optimization, Online Media Buying,
Opt-in Mail Blasts, Banner Ads, Customer Care Interface, among other services. We have
secure vendor relationships with AOL, Google, MSN, CNN, New York Times, Sun Sentinel,
Herald and Unicast.
• Our combination of creative design and creative use of technology gives our clients an
edge over their competitors.

7. SOME CLIENTS
BUILDERS

8. SOME CLIENTS
HEALTHCARE

9. SOME CLIENTS
FINANCIAL SERVICES

10. SOME CLIENTS
HOSPITALITY

11. SERVICES
 Branding
 Creative Campaigns
 Collateral Materials
 Media Planning
 Public Relations
 Online Marketing
 Call Tracking (CMW Source)
 Lead Management (CMW CRM)
 3D Virtual Solutions

12. PRINT

28. •

31. •

38. ONLINE MARKETING
HOW IS YOUR WEB PRESENCE?
 Between 85% to 90% of all web site traffic comes from search engines
and online directories.
 Over 500 million people use a search engine each and every day to
locate a product or service.
 Eye tracking studies have shown that searchers scan a search results
page from top to bottom and left to right (for left to right
languages), looking for a relevant result. Placement at or near the top
of the rankings therefore increases the number of searchers who will
visit a site.

39. ONLINE MARKETING
SEARCH ENGINE OPTIMIZATION (SEO)
Ranked #1 and #5

40. ONLINE MARKETING
SEARCH ENGINE MARKETING (SEM)
 As of 2011, Search Engine Marketing (also referred to as PAY PER
CLICK), was growing much faster than traditional forms of advertising.
 In 2011, North American advertisers spent US$9.4 billion on search
engine marketing, a 62% increase over the prior year and a 750%
increase over the 2010 year.
 The largest SEM vendors are Google AdWords, Yahoo! Search
Marketing and Microsoft adCenter

41. ONLINE MARKETING
SEARCH ENGINE MARKETING (SEM)
SEM – This is an Search Engine
Marketing OR Pay-Per-Click

42. ONLINE MARKETING
HOW IMPORTANT IS A WEBSITE?
 The average age of in internet user is 43.5 (versus 46.3 overall) and
the average age of this group that has purchased a home is 38.8.
 The average household income of the internet user is $72,744 (versus
$65,298 overall) and the average income of this group that has
purchased a home is $80,080.
 Over 95% of prospective purchasers visit a company’s website prior to
making a phone call or committing to a purchase. A strong website
can actually help sell your product for you!

43. ONLINE MARKETING
ELEMENTS OF A STRONG WEBSITE
Informative and
easy to navigate Not too wordy

44. ONLINE MARKETING
ELEMENTS OF A STRONG WEBSITE
Call Tracking; for those
who don’t wish to register

46. WEB

47. WEB

48. WEB

49. WEB

50. ONLINE MARKETING
 Fast, efficient, targeted
 Grab attention
 Generate traffic
 Continuously send targeted communications about:
 New products or services
 Current discounts, rebates or incentives
 Geographically reach prospects
 Keep in touch with current customers and prospects
 Low out-of-pocket cost
 Generate a measurable and immediate response
 Direct new and qualified leads to your website

51. ONLINE MARKETING
E-BLAST

52. ONLINE MARKETING
E-BLAST

53. VIRTUAL SOLUTIONS
Creative Mindworks offers realistic visualization and rendering
solutions for the real estate market.
Services include:
• Interior And Exterior Renderings
• 3D Floor Plans
• Product Visualization
• Virtual Tours
• 3D Animation
• 360 Virtual Tours
• Corporate Videos
• Many Other Multimedia Solutions
Our integrated and talented team offers our clients the most
powerful tools and creative design solutions to stand out in
today’s over saturated market.

54. VIRTUAL SOLUTIONS

55. VIRTUAL SOLUTIONS

56. VIRTUAL SOLUTIONS

58. CMW SOURCE
CALL TRACKING
 Call-tracking is a tool that enables companies to measure the
effectiveness of their marketing campaign and provides opportunities
to improve customer service.
 Track valuable phone leads and capture information about every caller
 Measure customer response and ROI for each advertisement or
campaign
 Respond effectively to your calls and improve sales technique
 Attract new business and convert more callers to customers

59. ONLINE MARKETING
CALL TRACKING
CALL TRACKING #

60. Call Tracking Software

61. Call Tracking Software

62. Call Tracking Software

63. • Sales, Management Software
• eRealSoft™ provides you and your sales and marketing managers real-time, accurate
reports allowing you to make better informed decisions regarding sales and marketing
strategies.
• eRealSoft™ will provide your team the necessary tools to coordinate and provide the
buyers with the outmost buying experience while maximizing productivity and
increasing the bottom line.
• Reporting: Track advertising, traffic, inventory, pricing, sales,
cancellations, mortgage, construction and closing status.
• Correspondence: Communicate with buyers via email or printed
letters.
• Mail Merge letters
• Send newsletters
• Invitations
• Marketing Material
• Form Management: Reservation Form, Contracts, broker and
– tenants, addendums are merged to increase productivity.
• Accounting: Apply down payments, second deposits follow-up
– amounts past due and report on money kept in escrow.
• Information Sharing: inventory, sales status and all reports are
– obtained in real time 24 / 7 / 365.

64. Customer Relationship Management
Real Estate & Hospitality

65. Customer Relationship Management
Real Estate & Hospitality

67. • Breakstone Homes
• Terra Group
• BH Capital Group
• BH Condominium Management
• BHI Developers
• Capo Group
• Cuzesar International Group
• Compson Development
• GREC Conversions
• Nova Park Group
• Sentinel Group
• Patriot Residential Management
• Provivienda
• PNR Development
• Prestige Builders Group
• Quality First Homes
• RT Capital
• Gastroenterology Care Center
• Baptist Diabetes Research
• Florida Healthcare Providers Insurance Exchange
• National Life of Vermont
• Julio Robaina for Mayor of Hialeah

68. THANK YOU FOR MEETING WITH US!
WE LOOK FORWARD TO WORKING WITH YOU
AND YOUR TEAM!