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Understanding the Mobile Web and LBS

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Jargon Alert Mobile Web The collective term for websites designed for viewing on a mobile device. Websites are published and accessed via the Internet just like a regular desktop website. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
How big is the Mobile Web? Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
San Francisco Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Population of The United States Population of China The Population of the Earth Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Mobile Web of Today Global Internet Users Global Mobile Web Access Mobile Subscribers Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
by 2010 Mobile Web Subscribers Mobile Web of Tomorrow Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Mobile has the potential to reach anybody through any medium. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Vote Vote Down load Notify WAP IVR Discuss Buy SMS SMS IVR Send to Notify Friend WAP Bluetooth TV Radio Send to Notify Friend SMS Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. SMS Billboard Live Send to Buy Friend WAP ry Vi to MMS su di al Au Join WAP Site QR Code Word of Print Ad Mouth SMS Kinesthetic Notify Notify SMS Mobile Events WAP Device Buy Send to Friend QR Code Website MMS Join Notify SMS SMS Email WAP Site WAP Site MMS SMS Send to Send to Friend Friend Notify Notify
Jargon Alert LBS Location-based Services The ability for a mobile device to provide information that is relevant to it’s physical location via a Global Positioning System (GPS). Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Prepare for a truly contextual web. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
My Prediction Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Mobile will revolutionize the way we gather and interact with information in the next three years. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Web 1.0 Web 2.0 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Proprietary Standards Walled Gardens Web Services First to market Web as a Platform Brand-centered User-centered
Jargon Alert Mobile 2.0 The convergence of mobile services and web services. The promise of Mobile 2.0 is to add portability, ubiquitous connectivity and location- based services to enhance information and services found on the web. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Mobile 1.0 Mobile 2.0 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Proprietary Standards Walled Gardens Web Services First to market Web as a Platform Brand-centered User-centered
Web 2.0 + Mobile 2.0? Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Information Super Highway Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
We are at the precipice of the next generation of the web. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
Join Down Notify load Vote Vote Down load Notify WAP IVR Discuss Buy SMS SMS IVR Send to Notify Friend WAP Bluetooth Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. TV Radio Send to Notify Friend SMS SMS Billboard Live Send to Buy Friend WAP ry Vi ito MMS su d a Au l Join WAP Site QR Code Word of Print Ad Mouth SMS Kinesthetic Notify Notify SMS Mobile Events WAP Device Buy Send to Friend QR Code Website MMS Join Notify SMS SMS Email WAP Site WAP Site MMS SMS Send to Send to Friend Friend Notify Notify Post WAP Site Send to Friend
Jargon Alert XHTML-MP Extensible HyperText Markup Language: Mobile Profile A subset of XHTML Basic and HTML. Used as a primary markup language for the WAP 2.0 protocol. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
XHTML-MP * XHTML Basic and XHTML-MP are virtually indistinguishable * XHTML-MP is the predominant language for the mobile web. * It’s possible to use standard tools to create mobile web pages. * Since XHTML-MP is similar to XHTML, the transition to the mobile web need not be complicated to developers. * XHTML-MP is the default industry-supported language for mobile web development. * Unless a mobile service provider requires providing WML to support older devices, XHTML-MP is the only needed language in mobile web design. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
<? xml version=”1.0” encoding=”UTF-8” ?> <!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML Mobile 1.0//EN” “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”> <html xmlns=”http://www.w3.org/1999/xhtml”> <head> <title>Hello World!</title> Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. <meta http-equiv=”content-type” content=”application/vnd. wap.xhtml+xml” /> </head> <body> <div id=”intro”> <h1>Hello World!</h1> </div> <div id=”content”> <p>This is a simple XHTML-MP Page</p> </div> </body> </html> Example XHTML-MP
.mobi Developers Guide Mobile Web Developers Guide Part I: Creating Simple Mobile Sites Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. BRIAN FLING with Ronan Cremin, Jo Rabin and D. Keith Robinson http://dev.mobi
Thank You Brian Fling Co-founder & Director of Strategy, Blue Flavor brian@blueflavor.com tel. +1 206 545-0210 mob. +1 206 351-6060 Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.

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Understanding the Mobile Web and LBS

  • 1. Jargon Alert Mobile Web The collective term for websites designed for viewing on a mobile device. Websites are published and accessed via the Internet just like a regular desktop website. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 2. How big is the Mobile Web? Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 3. San Francisco Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 4. Population of The United States Population of China The Population of the Earth Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 5. Mobile Web of Today Global Internet Users Global Mobile Web Access Mobile Subscribers Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 6. by 2010 Mobile Web Subscribers Mobile Web of Tomorrow Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 7. Mobile has the potential to reach anybody through any medium. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 8. Vote Vote Down load Notify WAP IVR Discuss Buy SMS SMS IVR Send to Notify Friend WAP Bluetooth TV Radio Send to Notify Friend SMS Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. SMS Billboard Live Send to Buy Friend WAP ry Vi to MMS su di al Au Join WAP Site QR Code Word of Print Ad Mouth SMS Kinesthetic Notify Notify SMS Mobile Events WAP Device Buy Send to Friend QR Code Website MMS Join Notify SMS SMS Email WAP Site WAP Site MMS SMS Send to Send to Friend Friend Notify Notify
  • 9. Jargon Alert LBS Location-based Services The ability for a mobile device to provide information that is relevant to it’s physical location via a Global Positioning System (GPS). Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 10. Prepare for a truly contextual web. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 11. My Prediction Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 12. Mobile will revolutionize the way we gather and interact with information in the next three years. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 13. Web 1.0 Web 2.0 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Proprietary Standards Walled Gardens Web Services First to market Web as a Platform Brand-centered User-centered
  • 14. Jargon Alert Mobile 2.0 The convergence of mobile services and web services. The promise of Mobile 2.0 is to add portability, ubiquitous connectivity and location- based services to enhance information and services found on the web. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 15. Mobile 1.0 Mobile 2.0 Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. Proprietary Standards Walled Gardens Web Services First to market Web as a Platform Brand-centered User-centered
  • 16. Web 2.0 + Mobile 2.0? Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 17. Information Super Highway Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 18. We are at the precipice of the next generation of the web. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 19. Join Down Notify load Vote Vote Down load Notify WAP IVR Discuss Buy SMS SMS IVR Send to Notify Friend WAP Bluetooth Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. TV Radio Send to Notify Friend SMS SMS Billboard Live Send to Buy Friend WAP ry Vi ito MMS su d a Au l Join WAP Site QR Code Word of Print Ad Mouth SMS Kinesthetic Notify Notify SMS Mobile Events WAP Device Buy Send to Friend QR Code Website MMS Join Notify SMS SMS Email WAP Site WAP Site MMS SMS Send to Send to Friend Friend Notify Notify Post WAP Site Send to Friend
  • 20. Jargon Alert XHTML-MP Extensible HyperText Markup Language: Mobile Profile A subset of XHTML Basic and HTML. Used as a primary markup language for the WAP 2.0 protocol. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 21. XHTML-MP * XHTML Basic and XHTML-MP are virtually indistinguishable * XHTML-MP is the predominant language for the mobile web. * It’s possible to use standard tools to create mobile web pages. * Since XHTML-MP is similar to XHTML, the transition to the mobile web need not be complicated to developers. * XHTML-MP is the default industry-supported language for mobile web development. * Unless a mobile service provider requires providing WML to support older devices, XHTML-MP is the only needed language in mobile web design. Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.
  • 22. <? xml version=”1.0” encoding=”UTF-8” ?> <!DOCTYPE html PUBLIC “-//WAPFORUM//DTD XHTML Mobile 1.0//EN” “http://www.wapforum.org/DTD/xhtml-mobile10.dtd”> <html xmlns=”http://www.w3.org/1999/xhtml”> <head> <title>Hello World!</title> Copyright © 2007 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. <meta http-equiv=”content-type” content=”application/vnd. wap.xhtml+xml” /> </head> <body> <div id=”intro”> <h1>Hello World!</h1> </div> <div id=”content”> <p>This is a simple XHTML-MP Page</p> </div> </body> </html> Example XHTML-MP
  • 23. .mobi Developers Guide Mobile Web Developers Guide Part I: Creating Simple Mobile Sites Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners. BRIAN FLING with Ronan Cremin, Jo Rabin and D. Keith Robinson http://dev.mobi
  • 24. Thank You Brian Fling Co-founder & Director of Strategy, Blue Flavor brian@blueflavor.com tel. +1 206 545-0210 mob. +1 206 351-6060 Copyright © 2006 Blue Flavor. All trademarks and copyrights remain the property of their respective owners.