1. Guide to a good venture pitch.
Conquest 2007, BITS-Pilani
Center for Entrepreneurial Leadership, BITS-Pilani
2. First Page
Format it well. Make it
This presentation intends
look beautiful and weed
to be a guideline for
out all spelling mistakes.
Conquest finalists.
Focus on your strengths,
The order followed by the
USP.
slides is logical. Your
presentation should have a
similar structure.
Do not have too many
slides. Ideally fifteen is
good.
Center for Entrepreneurial Leadership, BITS-Pilani
3. Introduction (1 slide)
The most important slide.
What does your company do?(in one line)
Current status:
Stage of the venture. Incorporated?
Any big clients or piloting partners? Testimonials?
Funded?
Center for Entrepreneurial Leadership, BITS-Pilani
4. Stars
List the most important points about your company.
Strong management team.
Patents and unique technology or model.
USP
Attractiveness of the venture for investment.
Market trends, market growth rates.
Size of the target market.
Center for Entrepreneurial Leadership, BITS-Pilani
5. Problem or the pain (1 slide)
Describe the problem your venture aims to solve or the
pain of the society it relieves.
How big is the problem? Mention data, statistics.
W hy hasn’ it been so lved befo re?
t
Center for Entrepreneurial Leadership, BITS-Pilani
6. Solution (1-2 slides)
How does your venture solve the problem?
Why/how is it more effective than the current solutions, if any?
USP!
Describe your product or service in required amount of detail.
The magic/technology behind it. Patented?
Important selling features.
Use simple diagrams, flow charts. Give screenshots/pictures.
Value addition to complimentary products or services available
currently.
Center for Entrepreneurial Leadership, BITS-Pilani
7. Testimonials (1 slide)
Every investor needs proof about solution efficacy.
Why did your customer love you?
Response of existing clients. Use logos.
Or response to prototype by prospective
clients/customers.
Center for Entrepreneurial Leadership, BITS-Pilani
8. Market analysis (1-2 slides)
Which market need are you meeting?
Describe the market.
How big is it?
Growth rate?
Maturity.
Product positioning.
Market Capture projections.
Marketing strategies. How will you reach the market?
Tip: always brilliant to describe a typical customer/client.
Center for Entrepreneurial Leadership, BITS-Pilani
9. Business model (1-2 slides)
What is the business model? Use flowcharts and
diagrams.
How will you make money?
Revenue strategy and model.
Economies of scale.
Describe distributor or franchise commission/rates, if
applicable.
Operations model. Use flowcharts and diagrams
Center for Entrepreneurial Leadership, BITS-Pilani
10. Competition analysis (1 slide)
Who else is tackling the same problem? (direct
competitors)
Why are you better?
Compare features on a table/matrix.
Feature A Feature B Feature C
Product A Yes Yes Yes
No Yes No
Product B
Yes Yes No
Product C
Center for Entrepreneurial Leadership, BITS-Pilani
11. Management Team (1 slide)
Who will run the show?
Relevance of experience/skills to role allotted.
Track record.
Who is missing? Solution.
Center for Entrepreneurial Leadership, BITS-Pilani
12. Co-stars (1 slide)
Technology development team.
Partners.
Board of advisors.
Board of directors.
Legal advisors.
Center for Entrepreneurial Leadership, BITS-Pilani
13. Rollout plan (1 slide)
Current status.
Rollout model.
Strategy behind it.
Timeline of the rollout.
Center for Entrepreneurial Leadership, BITS-Pilani
14. Risks (1 slide)
What reasons could lead to failure?
Regulatory risks.
(Medical and financial ventures, beware.)
Center for Entrepreneurial Leadership, BITS-Pilani
15. Exit strategy (1 slide)
IPO?
Acquisition?
Diversification?
Center for Entrepreneurial Leadership, BITS-Pilani
16. Financial summary (1-2 slides)
Mention key assumptions.
Give key figures of revenue growth, profits, ROI.
Projections for next few years.
Mention breakeven period.
T ip:D o no t sho w excel sheets,since yo u’ll never read them
neither will the investor. Only gives a crammed look.
Center for Entrepreneurial Leadership, BITS-Pilani
17. Funding summary (1 slide)
Requirements and details.
ROI.
Highlight
Breakup of spending.
Center for Entrepreneurial Leadership, BITS-Pilani
18. Conclusion
The
points you want your investors to
remember.
Re-highlight the attractiveness/strengths.
Funding requirements and ROI.
Center for Entrepreneurial Leadership, BITS-Pilani
19. Thank You!
Center for Entrepreneurial Leadership, BITS-Pilani
20. Final comments
While bullets are effective. Nothing can beat diagrams and
pictures. Use them generously.
Do not cram your slides. Speak more than your slide.
big text.
Use
Practice and time your presentation.
Center for Entrepreneurial Leadership, BITS-Pilani