2. The leading direct
marketing agency
specializing in publicly
traded small-mid cap
companies.
Our equities marketing,
consulting, and creative services
focus to ignite the shareholder
building process.
EAG is the most responsible
media buyer in the equities
marketing industry having 20+
years of experience under
management.
3. EAG-Marketing: Featured Media O erings
Fully Managed Media Campaigns by trusted media industry leaders with extensive experience in planning
fully integrated, multimedia advertising campaigns. Allocations include a customizable media mix consisting of
email, digital media, social media, viral video marketing, and mobile marketing.
Email Marketing overseen by pioneers of this tried and true online means of marketing. In addition to having
our internal newsletter network we monitor the most e ective nancial newsletters in the industry to recognize
the best exposure for your campaign. We know who has the “hot hand” and who has grown cold ensuring we use
the right list every time.
Digital Media Campaigns using interactive motion graphic display and targeted contextual ads, EAG is able to
access our network of nancially related website publishers to marry your message with the right investor. Digital
media advertising has revolutionized equities marketing.
Social Media Platforms leveraging resources like Facebook, Twitter & Linkedin help to build highly targeted
communities representing a “plugged in” audience for your company. EAG’s social media solutions amplify the
response to company press releases, corporate updates and media campaigns and can lead to a responsive
shareholder base.
Viral Video and Mobile Marketing are the newest forms of emerging technology in all verticals. We are utilizing
this novel concept to place your message in front of targeted video content viewers and in the hands of avid
mobile users. Video and Mobile will grow more than any other medium this decade and we are at the forefront
of it. The smart phone and easy video uploading created a new source of advertising medium.
Be rst to the race!
4. Fully Managed Media Campaigns
EAG is the only dedicated, fully integrated media agency solely focused on generating awareness for public
companies. EAG utilizes new age push and pull methodologies.
EAG can function as your full service branding and media planning agency.
Campaigns can incorporate a hybrid objective of product sales, brand marketing, and/or investor awareness.
Identify and evaluate all media opportunities available to best suit your main objective. Deploy appropriate
budgets to selected media outlets.
EAG believes that driving results for your company is not a single, one-stop destination, but a continuous process,
where every piece is considered, customized, optimized on an ongoing basis.
We will assist you with all elements of your media campaign; compelling ad copy, eye catching creative design,
intelligent media planning, coordinated media mix allocations and awless implementation.
Budget Cost Analysis Media Placement Target Marketing Execution
5. Email Marketing & List Brokerage Overview
As the Leading List Broker
in the awareness industry,
EAG averages 7 gures per
month on list rentals.
Our unique positioning as the most active media buyer in the space gives us leverage
when securing email list inventory which enables EAG to o er our clients:
The best possible vendor mix when developing a media plan.
An ability to cater to our client’s timing needs and their last minute campaign adjustments.
The lowest pricing available for a particular list as EAG secures volume discount rates.
Given EAG’s deep list owner relationships we are typically able to procure an A-list e ort.
List owners have varying degrees of support from their database based on delivery e ort.
EAG’s relationships get our clients the maximum e ort from media placements.
We have built our reputation by providing rst rate list recommendations that produce a consistent
return on investment!
6. EAG monitors list performance by
answering 10 speci c questions:
1. How did the list originate?
2. How many times was the list recently rented?
3. How many times was there a paid marketing e ort and
how many were unbiased alerts?
4. Which PPS (price per share) range of small cap equities
perform best on a list?
5. Can the list run without support and backing from other media
sources and vendors?
6. When does the list perform best during the life cycle of a media campaign?
7. How often does the list reach out to their subscribers during a speci c
media campaign?
8. How well written is the copy? What creative strategies do they use?
9. What days of the week does the list perform best? How does the market a ect
that performance?
10. What list provides the best overall rental results while consistently maintaining and
growing their subscriber database?
7. EAG
Digital Media
Services
Overview
Our Pull Approach through digital media engages in-
vestors with a strong call to action from an EAG
produced landing page. Placing your story on the
most nancially tra cked web portals provides the
best opportunity for marrying your story with the in-
vestment community.
Online Contextual Advertising is easily the most
used online resource for advertising. Using (SEM)
search engine marketing, AdSense, and our internal
publisher network EAG is able to target the right inves-
tor using proprietary content.
Interactive Motion Display Ads serve the great
purpose of engaging investors because the eye is
drawn to motion on a still web page. Motion ads are
short ve second ash media ads that PULL investors
to our landing page.
8. Digital Media Program- Interactive Advertising Sample
Research & Purchase Equity
Awareness Banner Consideration Position
Target Audience
Investors
Personal Finance
Industry related
Brokers & Institutions
sample
9. Retargeting Example:
How we retarget a consumer
Equities AG
Equities AG
“TheStreet.com”
Equities AG
“TheStreet.com”
EAG incorporates the latest technology to maximize our digital ad buys in order to provide the best R.O.I. for our clients. A 1 x 1 Pixel is placed on the Investor
Landing Page & on the clients’ website. Advertising is de ned as “Repetition-Repetition-Repetition” and this strategy enables EAG to deliver “repetition”, at no
additional cost, to those who have expressed an interest in your company by clicking on one of EAG’s eye catching ad units featuring your company.
10. Digital Media – Analytics and Delivery
Track budget pacing,
Track budget pacing,
impression delivery
impression delivery
pacing ,, and performance
pacing and performance
against goals, both
against goals, both
current and projected
current and projected
(based on last 7 days)
(based on last 7 days)
Transparent tracking of all campaign
Transparent tracking of all campaign
costs against campaign budget
costs against campaign budget
11. EAG’s Social Media Marketing
Social Media is how many people communicate and stay in touch these days. It let’s them know what’s going on, who’s doing
what, and how they are doing it. Social Media lets people know what’s hot and what’s not. EAG leverages social media to
enable their clients to engage, be engaged, communicate, vent, understand, and grow their own investor & online following.
EAG streamlines our investor targeting approach by utilizing our
Social Media Marketing Interface. Social Media allows EAG the ability to
leverage the social networks of others for the bene t of your brand.
Original content published along with your company’s
branding and links will reach your target audience
through social media products like blogs, videos, PR,
articles and social networking sites. Our skilled
writers, researchers, programmers, online distributors
and SEO experts concentrate their e orts to devise
an e ective campaign faster.
Social Media’s Importance
The world is uniting through social media; don’t be left
out of the conversation!
12. What is Included and what to expect?
EAG Your Social Media Marketing Consultants
Branding on various Social Media Networks
Syndication with existing Website & All Corporate Documents and Com-
munications
Integrate Current Network into Social Media
Platforms
Media Integration – Pictures, Videos, Presenta-
tions, Audio
Manage Content, encourage engagement.
Engage Multiple Audiences
EAG: News Correspondents
Unbiased 3rd Party recommendation is the
strongest form of marketing available in the
world. 78% of consumers trust peer recom-
mendations.
They will “Re-Tweet” and “Like” relevant information
posted on Twitter & Facebook
Provide Public Debate and Awareness. Stimulate
Conversations.
Social media will generate more back-links and improve the search engine rankings
your site.
Online social media / social networking footprint is consistently maintained for people to
nd you.
13. Viral Video and Mobile Marketing
Technology is ever evolving. In order to stay ahead of the curve we need to evolve with it. Video and
Mobile Marketing are the MOST rapidly expanding forms of media today. Stop thinking about what
worked yesterday and focus on what will work tomorrow!
EAG creates unique video advertisements and spreads it through our video and mobile publisher
network. It is the quickest and most engaging form of media to attract interest from potential
investors.
Delivery and Distribution:
-Pre Roll, In Slate, Expandable, and Mobile
14. Video and Mobile Bene ts
Massive Inventory- Access to 1 out of every 4 online video ads. Access to +200 million
monthly mobile video pre-roll impressions through a trusted channel partner.
Content and Audience Targeting- EAG has access to over 3,000+ publisher sites within
our network. We will make sure they are safe and aligned with your brand.
Mobile Targeting- We are able to target mobile phones by app category downloads
and by device.
Optimization- EAG analyzes thousands of variables in real time to optimize brand
metrics, engagement, and price.
Analytics- Real time reporting provides visibility into campaign performance and
opportunity for continuous optimization throughout all publishers.
15. Consultative
Services
We strive to build long-term relationships with our clients
through a methodology that includes assessing each
client’s objectives and customizing a personal strategy,
and executing with e ciency.
Reputation Management: It takes years to build and
minutes to be destroyed. Your reputation is everything
and it must be protected and maintained in a positive
light. Using the latest search engine algorithm practices
we are able to inject new fresh content on the web
regarding the company and management and literally
push down misleading or negative search results to
interior search pages.
In Bound : EAG can provide an inbound call center for
interested investor leads produced from our media
e orts. Additionally, EAG can collect investor information
and send out media kits on behalf of the client.
Out Bound : EAG through a trusted channel
partner can provide an out bound call center to high risk
high reward investors seeking investor kits on potential
investment opportunities.
16. EAG Creative Services: Your identity is your rst impression
Website Design and Development- Using an house team we
evaluate your current site and breakdown what would
increase sales AND investor interest.
SEO Landing Pages- One page websites that are Search
Engine Optimized and designed to directly appeal to a retail
investor’s eye. The copy indicates an explicit call to action to
the investor and often initiates that action.
Corporate Branding / Rebranding/ Collateral- Everything
from sales decks and investor media kits to business cards.
Creative Content- Taking your brand, objectives, and
company message into account we create eye popping
banner ads, compelling copy, landing pages, and direct mail.
17. Transparency is the key to reaching your objectives with Equities Awareness Group.
We can accommodate any marketing programs with clear insight to your ultimate
goals.
Equities AG's tailored approach takes your objectives and puts forth a plan
to over deliver.
Client Objectives Our Plan Realized Delivery
