When we think about content governance, we tend to consider roles, responsibilities, workflow, and documentation. But there’s an element to content governance that is equally important and often overlooked: training.
Fundamentally, content governance requires educating everyone involved in the publishing process—including content planning, creation, editing, publishing, and measurement. All this while considering numerous publishing channels and communication goals. To be successful, content relies on a cultural support for governance with active sharing and learning.
Building a content governance culture means we all need to be teachers—and students.
• Learn to assess content governance readiness, including existing expertise and knowledge gaps.
• Find out how to strengthen your content governance plan by making good use of staff resources.
• See how to create a scalable content governance training model.
• Discover how to foster a content culture and empower content contributors to do great work.
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Content governance
The process of managing content roles,
responsibilities, workflow, documentation
and training.
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What’s on tap?
Getting real about content governance
Some goofy pictures
How to enable content contributors
to consistently do great work
Tips and tricks and happy content staff
How to create a content culture and a
sustainable governance plan
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Get organized
Who’s involved?
What are people responsible for?
What steps and activities are required?
What content guides and tools are needed?
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Content creation workflow:
Tasks
Plan
Create
Revise
Approve
Tasks:
Tasks:
Tasks:
Tasks:
• Determine
• Create draft of
• Copyedit
• Review content • Build content in • Publish content
need for new
new copy
for accuracy
email or web
content
• Return to
• Send to
author for rewrite
• Return to
template
• Request new
content editor
or send for
author and editor
• Submit for
content
for review
approval
for rewrite or
publication
submit for
publication
Test
Tasks:
Publish
Tasks:
on schedule
25. Every step in the
publishing process is
a chance to educate.
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Content governance model
Web Group
Editor-in-Chief
Editor
Author
Approver
Editor
Author
Approver
Editor
Author
Approver
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Training model
Content governance
Web Group
Editor-in-Chief
Editor
Author
Approver
Editor
Author
Approver
Editor
Author
Approver
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What do we need to know?
Who are our users?
What do they care about and what
do they need to know?
What information are they looking for?
How are they going to use this information?
When and how are they going to
access this information?
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What do we need to know?
Who are our users?
What do they care about and what
do they need to know?
What information are they looking for?
How are they going to use this information?
When and how are they going to
access this information?
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Brand guidelines
•
•
•
•
•
Student-centered
Empowering and valuable
Community-minded
Pioneering and resourceful
Welcoming
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Voice and Tone
Inviting, Helpful
Our mission is making sure you have
Less like...
access to a quality academic and
student experience …
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Voice and Tone
Inviting, Helpful
Our mission is making sure you have
Less like...
access to a quality academic and
student experience …
More like...
We're here to help you reach your
academic and career goals …
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Create content groups for...
Discovering content and
publishing problems
Encouraging feedback from content
contributors in all roles
Enabling cross-training and
information sharing
Informing staff about content governance
policy and workflow changes
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