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Rick Allen 
@epublishmedia 
HighEdWeb 2014 
#heweb14 
#mcs4 
Be Yourself: 
Embrace Authentic Content
https://www.flickr.com/photos/clearancejobs/6979480056
https://www.flickr.com/photos/mringlein/3463288828/
Be Yourself: 
Embrace Authentic Content
https://www.flickr.com/photos/cdejabet/3275193765/
https://www.flickr.com/photos/cdejabet/3275193765/
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
#heweb14 • #mcs4 
What is 
authentic content?
#heweb14 • #mcs4
#heweb14 • #mcs4
#heweb14 • #mcs4
#heweb14 • #mcs4
#heweb14 • #mcs4
#heweb14 • #mcs4
Be 
yourself.
Authentic content 
accurately represents 
who you are and 
what you do.
“ 
#heweb14 • #mcs4 
A mission statement is defined 
as ‘a long awkward sentence 
that demonstrates managements 
inability to think clearly.’ All 
good companies [and colleges] 
have one. Scott Adams 
Author, The Dilbert Principle 
Mission statement? 
https://www.flickr.com/photos/lisacwallis/
Faculty interviews 
https://www.flickr.com/photos/npu-chicago/4858067182/
Miami University Regionals 
http://youtu.be/65Z56leYuUA
AMDA College and Conservatory of the Performing Arts 
http://youtu.be/X4TAnaOIwjc
American University of Central Asia 
http://youtu.be/PpKiBTeB9Yo
Florida International University 
http://youtu.be/0ZNSVMaPIUQ
Authentic content 
requires planning, 
just like all 
purposeful content.
The value of authentic content 
https://www.flickr.com/photos/spablab/235635521
https://www.flickr.com/photos/tadeupereira/5867147066
“ 
#heweb14 • #mcs4 
What authenticity means is the 
things you say and the things you 
do you actually believe. … When 
you only say and only do the 
things you actually believe, people 
will trust you. 
Simon Sinek 
Author, “Start With Why”
People won’t care 
about you unless they 
know you.
Being authentic is hard 
https://www.flickr.com/photos/keunerr/8222867114/
http://elsloganero.wordpress.com/
http://elsloganero.wordpress.com/
http://elsloganero.wordpress.com/
“The significant problems we have cannot be 
solved at the same level of thinking with which 
we created them.” 
― Albert Einstein 
http://elsloganero.wordpress.com/
The only way to 
be different is to 
be yourself.
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
Be Yourself: Embrace Authentic Content
The risk of inauthentic content 
https://www.flickr.com/photos/desiitaly/2360227553/
“ 
#heweb14 • #mcs4 
Shame is really easily understood 
as the fear of disconnection: Is 
there something about me, if other 
people know it or see it, that I 
won't be worthy of connection? Brené Brown 
Author, “Daring Greatly”
We’re not creating 
content to engage 
everyone — just 
the right ones.
www.nydailynews.com
Learn to be authentic 
https://www.flickr.com/photos/monana7/3667069604/
Authentic content 
reflects your 
communication goals.
#heweb14 • #mcs4 
Identify your 
communication goals 
Who we are 
Who we’re not 
Who we want to be
Who we are: supportive 
quirky 
conscientious 
hands-on 
proud 
How do you think 
your institution is 
currently perceived?
Who we’re not: 
value-oriented 
assertive 
cutting edge 
eclectic 
modest 
What qualities don’t 
accurately represent 
your institution?
Who we 
want to be: innovative 
collaborative 
global 
in touch 
well-rounded 
How would you like 
your institution to 
be perceived?
Communication goals 
+ 
#heweb14 • #mcs4 
Who we are 
Who we want to be
Be Yourself: Embrace Authentic Content
http://ironman.wikia.com/
https://www.flickr.com/photos/dmbernasconi/2045063275/
Be 
yourself.
Thanks! 
Rick Allen 
@epublishmedia

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