This document discusses strategies for creating great content marketing. It provides examples of companies that have successfully implemented different content marketing approaches. Some of the key strategies mentioned include hiring full-time production teams to create a high volume of videos like Zappos, leveraging user-generated content from communities like Bodybuilding.com, and syndicating content to form business partnerships like Houzz has done with Lowe's. The overall message is that great content marketing educates, entertains, and inspires audiences rather than feeling like a chore.