4. www.LTnow.com
• Content Management Systems
• Tailored Training
• Open Source Platforms
• Responsive Web Design
• App Development
Website Design
5. www.LTnow.com
• Search Engine Friendly Website Code
• Keyword / Keyphrase Targeted Optimizations
• Focus on Conversions, not Rankings
~ Personalized Search Results
• Use Social Media to Help Influence Search
Results
Search Engine Optimization
6. www.LTnow.com
Getting the company’s
products and services
in front of the customer.
An Evolution of Marketing/PR
Connecting and managing
the two-way, and often
public relationship between
companies and customers.
7. www.LTnow.com
• Advances in technology have reduced the
bottleneck in communication between parties
• This is true for search engines as well.
• Ultra-modern, complex search algorithms are
effectively “humanizing” the search experience.
The Bottleneck Effect
9. www.LTnow.com
• Search engines now “care”
about quality content more
than keywords.
• Robust
text, videos, images, podcast
s, etc.
• Bottom line:
– Things people care about
and may even want to share.
Content Marketing
10. www.LTnow.com
• Define Social:
designed for, or connecting with society
• Define Media:
an instrument of communication, like a
newspaper or a radio
• Social Media:
an instrument of communication designed for
connecting with society
What is Social Media?
11. www.LTnow.com
• Social Networking
• Social Photo and Video Sharing
• Location Based Social
• Social Bookmarking
• Social News
• Wikis
Social Media Instruments
12. www.LTnow.com
• Companies that blog get 55% more web traffic than
companies that don’t
• Social media and blogs reach 8 out of 10 of all U.S.
Internet users.
• 27% of total U.S. internet time is spent on social
networking sites
• 85% of fans of brands on Facebook recommend
brands to others, compared to 60% of average
users
• 15% of total U.S. mobile internet time is spent on
social networking sites
Digital Marketing Stats
13. www.LTnow.com
• 46% of online users count on social media when
making a purchase decision
• 91% of local searchers say they use Facebook
to find local businesses online
• 71% of social media participants say they are
more likely to purchase from a brand they follow
online
Digital Marketing Stats
15. www.LTnow.com
• Communicate
• Around the Office
• Employee Highlight / Spotlight
• Contests
• Feature Stories / Client Success Stories
• Blogging
• Advertising
• Be human! Be helpful!
What Can You Do?
16. www.LTnow.com
Website statistics after implementing a blog
• Visits : + 1,137%
• Pageviews : + 668%
• New Visits : + 10%
• Facebook Traffic : + 950%
• LinkedIn Traffic : + 375%
• Twitter : + 100%
• Google+ : + 100%
Success Story | LTnow.com
17. www.LTnow.com
Social Media referral traffic from LTnow presence
in May 2013
• LinkedIn : 89 visits
• Facebook : 33 visits
• Google+ : 1 visit
• Twitter : 7 visits
• Pinterest : 7 visits
Success Story | LTnow.com
Full service deliverable solution to manage and optimize an organization’s presence online.
The best way to define social media is to break it down.
Companies that blog get 55% more web traffic than companies that don’t (HubSpot)Social media and blogs reach 8 out of 10 of all U.S. Internet users. (Content Marketing Institute)27% of total U.S. internet time is spent on social networking sites. (Source: Experian) 85% of fans of brands on Facebook recommend brands to others, compared to 60% of average users. (Source: Syncapse) 15% of total U.S. mobile internet time is spent on social networking sites. (Source:Experian) 52% of all marketers have found a customer via Facebook in 2013. (Source: HubSpot)43% of all marketers have found a customer via LinkedIn in 2013. (Source: HubSpot)36% of all marketers have found a customer via Twitter in 2013. (Source: HubSpot)
Approximately 46% of online users count on social media when making a purchase decision. (Source: Nielsen)91% of local searches say they use Facebook to find local businesses online71% of social media participants say they are more likely to purchase from a brand they follow online15% of consumers use social networking sites to search for local businesses74% of brand marketers say an increase in website traffic after investing just 6 hours per week on social media.
Talk about frequency and distribution of content
Statistics from are comparison from the 3 months of the social media marketing efforts compared to the previous 3 calendar months.
