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Staff Expertise in the Networked,
       Digital Environment
               Josh Greenberg
   Director, Digital Strategy & Scholarship
        The New York Public Library

             @epistemographer
Artifacts
Text vs Artifact
Digital:

    1. decoupling of text
        from artifact

2. decoupling of artifact from
    single physical context
The Library Problem
The Library Dilemma
The Library Dilemma
Traditional model:
curator as authority
From one-to-one to
   one-to-many
2.0!
OMG!
EVERYTHING’S
 DIFFERENT!!
Professional vs. Amateur



         mac vs. pc
Danger
Throwing out baby
(knowledge) with bathwater
(“oppressive” one-way flow)
Need to define
next paradigm
Balance professional
     and amateur
expertise(s), value both
Gentleman science
Professionalization
Citizen science
Enabling factors:
Digital networks (low
 cost of connection)
Changing cultural
attitudes toward
    expertise
Can citizen science map
 onto the humanities?
    Onto the arts?
Example #1: maps at
      NYPL
scale of problem
How?
answer: deputize
first example: students
   in Map Division
role of curator:
community organizer
example #2:
 curatorial voice in
“vernacular media”
They’re no longer
 going to come
   to us first
Digital discovery
currently happens in
     two ways:
Conversation
Goal: Grow Awareness
       and Use
Strategy:
Talk about ourselves.
Strategy:
Talk about ourselves.

       A lot.
Writing:
2 birds, one stone
“Writing for Google”
“Writing for Google”
          +
“Writing for referral”
“Writing for Google”
           +
“Writing for retweeting”
Blogs
Curatorial expertise +
 social media = viral
Example #3:
New relationships with
 the “world outside”
ultimately about
   inspiring learning,
 advancing knowledge,
     and organizing
communities of practice
What about those
   artifacts?
In the eyes of a digitally
 networked public, the value and
identity of a collecting institution
 derives from service, expertise,
  and community organization
    rather than possession of
            collections
Staff Expertise in the Networked, Digital Environment

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Staff Expertise in the Networked, Digital Environment

Hinweis der Redaktion

  1. Spent long time thinking about these artifacts.
  2. Hit libraries first
  3. When dealing with physical artifacts in the physical world, you have to make hard choices - where to put it, how to use limited space to interpret, etc.
  4. someone has to make those choices: chooser, gatekeeper, interpreter
  5. downstream flow of knowledge (from PUS)
  6. Pendulum swing to wisdom of crowds
  7. Pushed to not include our own metadata as tags - devaluing our own expertise while chasing crowd
  8. We have models of crowd engagement: wikipedia loves art, flickr commons, tagging left and right; however, where’s the role of the interpreter or curator in this?
  9. Digitization means more than imaging
  10. NEH grant example
  11. Unexpected opportunities
  12. Neither of these is new under the sun; we had indices, and we had published literature. The difference is in scale and volume.
  13. While we’re working on the hard problems of digitization, interoperability and collaboration, I want to propose a simple hack that can make our special collections much more visible through both search and conversation.
  14. I figured out a good algorithm or I figured out the best way to roast a chicken or I figured out the best way to avoid speed traps
  15. For close to a year and a half, we’ve had a somewhat stealth effort up at nypl.org/blog Blog as very specific mechanism to get small bits of knowledge into the digital landscape and discoverable. Preprocessed reference?
  16. Youtube ~ 50% viewed on Youtube, ~40 on D*S, ~10% elsewhere
  17. Always some demand for physical; however, digital access is increasingly good enough, and easy digital access will crowd out difficult physical access.
  18. Unless we resurrect the limitations of the physical world in the digital collections we’re creating... Note: Not that artifacts/collections aren’t important; they are, but just not identified with institution in the digital space. The more important resource for the long-term value of a library, museum, archive, etc. is staff expertise.