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Amateur 2.0
Thinking about Labor in the Web 2.0 era
Videophiles ca.
    1977
Videophile
Community
Videophile
       Community
“[In 1976] I used to lug my 50 pound SL7200
over to [a friend’s] house, we’d go up in his
attic, where we had some room, and we
dubbed tapes, and I’d bring it back that night
or the next day to my house.”
Videophile
       Community
“[In 1976] I used to lug my 50 pound SL7200
over to [a friend’s] house, we’d go up in his
attic, where we had some room, and we
dubbed tapes, and I’d bring it back that night
or the next day to my house.”
Tinkering to connect Betamaxes for dubbing
Videophile
       Community
“[In 1976] I used to lug my 50 pound SL7200
over to [a friend’s] house, we’d go up in his
attic, where we had some room, and we
dubbed tapes, and I’d bring it back that night
or the next day to my house.”
Tinkering to connect Betamaxes for dubbing
Taping parties
Videophile
       Community
“[In 1976] I used to lug my 50 pound SL7200
over to [a friend’s] house, we’d go up in his
attic, where we had some room, and we
dubbed tapes, and I’d bring it back that night
or the next day to my house.”
Tinkering to connect Betamaxes for dubbing
Taping parties
Video conventions (Video Collectors of Ohio,
etc.)
“What I would most like to do is trade tapes
with those of you who are willing to keep
an eye out for my wants, while I will, of
course, do the same for you. At present I
have neither the time nor the inclination to
be a taping service (e.g. tape every episode
of certain shows every day for someone).
As much as possible I would like to keep
things on a strict hobby-type nonprofit
basis. I have no desire to gouge you for the
opportunity to see shows that are of
interest to you if it is within my ability to
bring them to you.” (Jim Lowe, The
Videophile’s Newsletter, 1976)
“What I would most like to do is trade tapes
with those of you who are willing to keep
an eye out for my wants, while I will, of
course, do the same for you. At present I
have neither the time nor the inclination to
be a taping service (e.g. tape every episode
of certain shows every day for someone).
As much as possible I would like to keep
things on a strict hobby-type nonprofit
basis. I have no desire to gouge you for the
opportunity to see shows that are of
interest to you if it is within my ability to
bring them to you.” (Jim Lowe, The
Videophile’s Newsletter, 1976)
“What I would most like to do is trade tapes
with those of you who are willing to keep
an eye out for my wants, while I will, of
course, do the same for you. At present I
have neither the time nor the inclination to
be a taping service (e.g. tape every episode
of certain shows every day for someone).
As much as possible I would like to keep
things on a strict hobby-type nonprofit
basis. I have no desire to gouge you for the
opportunity to see shows that are of
interest to you if it is within my ability to
bring them to you.” (Jim Lowe, The
Videophile’s Newsletter, 1976)
“Amateurs”
Videophiles
Videophiles
Audiophiles
Videophiles
Audiophiles
Computer Hackers
Videophiles
Audiophiles
Computer Hackers
Hot Rod Tinkerers
Videophiles
Audiophiles
Computer Hackers
Hot Rod Tinkerers
Ham Radio Operators
Videophiles
Audiophiles
Computer Hackers
Hot Rod Tinkerers
Ham Radio Operators
DIY Culture
“Amateurs”
“Professionals”
Professional vs. Amateur
Professional vs. Amateur

Outward motivation
Professional vs. Amateur

Outward motivation

  Market, client,
  salary
Professional vs. Amateur

Outward motivation

  Market, client,
  salary

“Work” (valuable)
Professional vs. Amateur

Outward motivation

  Market, client,
  salary

“Work” (valuable)

Employee, Labor
Professional vs. Amateur

Outward motivation   Inward motivation

  Market, client,
  salary

“Work” (valuable)

Employee, Labor
Professional vs. Amateur

Outward motivation   Inward motivation

  Market, client,      “Love”
  salary

“Work” (valuable)

Employee, Labor
Professional vs. Amateur

Outward motivation   Inward motivation

  Market, client,      “Love”
  salary
                     “Leisure” (frivolous)
“Work” (valuable)

Employee, Labor
Professional vs. Amateur

Outward motivation   Inward motivation

  Market, client,      “Love”
  salary
                     “Leisure” (frivolous)
“Work” (valuable)
                     Enthusiast, Hobbyist
Employee, Labor
Professional vs. Amateur



         mac vs. pc
Why Study Amateurs?
Why Study Amateurs?
 Point us toward overlooked sites/
 populations
Why Study Amateurs?
 Point us toward overlooked sites/
 populations
 Examine the gray areas of
 production and consumption
Why Study Amateurs?
 Point us toward overlooked sites/
 populations
 Examine the gray areas of
 production and consumption
 Better understand the relationship
 between identity and work
Zotero
demo
Zotero Server
Zotero Server
Seamless backup, remote access to
database
Zotero Server
Seamless backup, remote access to
database
Sharing / Collaboration
Zotero Server
Seamless backup, remote access to
database
Sharing / Collaboration
 Social tagging
Zotero Server
Seamless backup, remote access to
database
Sharing / Collaboration
 Social tagging
 Granular item & folder-level
 permissions (view/edit items,
 attachments, notes)
Web 2.0




 Source: O’Reilly, “What is Web 2.0” (http://
 www.oreillynet.com/lpt/a/6228)
Web 2.0
Coined by Tim O’Reilly




            Source: O’Reilly, “What is Web 2.0” (http://
            www.oreillynet.com/lpt/a/6228)
Web 2.0
Coined by Tim O’Reilly
“The central principle behind the
success of the giants born in the Web
1.0 era who have survived to lead the
Web 2.0 era appears to be this, that
they have embraced the power of the




            Source: O’Reilly, “What is Web 2.0” (http://
            www.oreillynet.com/lpt/a/6228)
Source: O’Reilly, “What is Web 2.0” (http://
www.oreillynet.com/lpt/a/6228)
Source: O’Reilly, “What is Web 2.0” (http://
www.oreillynet.com/lpt/a/6228)
Amateurs on the
     Web
Amateurs on the
     Web
Bloggers
Amateurs on the
     Web
Bloggers
Wikipedia
Amateurs on the
     Web
Bloggers
Wikipedia
YouTube
YouTube
but...
Collaborative Filtering
Folksonomy
Folksonomy
I collect things, and tag with
keywords so that I can find them
later.
Folksonomy
I collect things, and tag with
keywords so that I can find them
later.
You do the same thing.
Folksonomy
I collect things, and tag with
keywords so that I can find them
later.
You do the same thing.
Software aggregates and statistically
processes individual choices into one
meta-archive.
Flickr
Upcoming
“Leveraging
    Solipsism”
- Peter Merholz, Adaptive Path
What’s the crowd
     doing?
What’s the crowd
      doing?
Producing value
What’s the crowd
      doing?
Producing value
Not paid
What’s the crowd
      doing?
Producing value
Not paid
Not intentional
What’s the crowd
      doing?
Producing value
Not paid
Not intentional
Doesn’t fit standard definition of
“work”
What’s the crowd
      doing?
Producing value
Not paid
Not intentional
Doesn’t fit standard definition of
“work”
“Amateur”
“Amateur”
not about skill
“Amateur”
not about skill
not about payment
“Amateur”
not about skill
not about payment
 (”gift economy”)
“Amateur”
not about skill
not about payment
 (”gift economy”)
about identity and intention
“Amateur”
not about skill
not about payment
 (”gift economy”)
about identity and intention
 actions are undertaken for their
 own sake, “for love of” the action
 itself
So what?

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Amateurs and Professionals in Information Technology

Hinweis der Redaktion

  1. Note personalized first page
  2. A handful of people responded to that ad, and later that year Jim sent seven of them the first issue of The Videophile’s Newsletter. In that first 4-page issue he wrote about collecting videotapes in short, hand-typed paragraphs: “What I would most like to do is trade tapes with those of you who are willing to keep an eye out for my wants, while I will, of course, do the same for you. At present I have neither the time nor the inclination to be a taping service (e.g. tape every episode of certain shows every day for someone). As much as possible I would like to keep things on a strict hobby-type nonprofit basis. I have no desire to gouge you for the opportunity to see shows that are of interest to you if it is within my ability to bring them to you.” In the following two pages, Jim outlined the specific shows he was interested in, even going so far as to include the TV Guide listings from their original air date.
  3. A handful of people responded to that ad, and later that year Jim sent seven of them the first issue of The Videophile’s Newsletter. In that first 4-page issue he wrote about collecting videotapes in short, hand-typed paragraphs: “What I would most like to do is trade tapes with those of you who are willing to keep an eye out for my wants, while I will, of course, do the same for you. At present I have neither the time nor the inclination to be a taping service (e.g. tape every episode of certain shows every day for someone). As much as possible I would like to keep things on a strict hobby-type nonprofit basis. I have no desire to gouge you for the opportunity to see shows that are of interest to you if it is within my ability to bring them to you.” In the following two pages, Jim outlined the specific shows he was interested in, even going so far as to include the TV Guide listings from their original air date.
  4. A handful of people responded to that ad, and later that year Jim sent seven of them the first issue of The Videophile’s Newsletter. In that first 4-page issue he wrote about collecting videotapes in short, hand-typed paragraphs: “What I would most like to do is trade tapes with those of you who are willing to keep an eye out for my wants, while I will, of course, do the same for you. At present I have neither the time nor the inclination to be a taping service (e.g. tape every episode of certain shows every day for someone). As much as possible I would like to keep things on a strict hobby-type nonprofit basis. I have no desire to gouge you for the opportunity to see shows that are of interest to you if it is within my ability to bring them to you.” In the following two pages, Jim outlined the specific shows he was interested in, even going so far as to include the TV Guide listings from their original air date.
  5. shift gears
  6. folksonomy,
  7. The Turk was a famous hoax which purported to be a chess-playing machine. Constructed and unveiled in 1770 by the Hungarian baron Wolfgang von Kempelen (1734–1804), the mechanism appeared to be able to play a strong game of chess against a human opponent, as well as perform the knight's tour, a puzzle which requires the player to move a knight to occupy every square of a chess board once and only once. Publicly promoted as an automaton, the Turk was given its common name based on its appearance, and was a mechanical illusion that allowed a human chess master to hide inside and operate the machine. With a skilled operator, the Turk won most of the games it played. The apparatus was demonstrated around Europe and the United States of America for over 80 years until its destruction in 1854, playing and defeating many challengers including statesmen such as Napoleon Bonaparte and Benjamin Franklin.
  8. Surowiecki makes an important point about tagging, and about crowd wisdom in general: it only works when individuals aren’t conscious of the larger crowd.