BUSINESS OPPORTUNITIES

creating
wealth
from
perfume
©

© Stephen Bourne 2010

creating wealth from perfume©

Welcome to our

FM GROUP
Business Presentation


FM GROUP was founded in 2004 by
Artur and Andrzej Trawinski
Its International Headquarters in
Poland takes care of all
Operations and Warehousing
including an 80-seater Call
Centre.



Worldwide Expansion

There are over 50 branches in Europe, Asia,
North & South America, Iceland, Australia and
Africa - with many others opening soon


About FM Group World
We develop and create
• Unique
• Competitively priced
• High quality
• State-of-the-art
Perfumes, Toiletries & Makeup …
we currently have over 145 perfumes
(over 200 products including all of
our ranges) and we market them
through teams of independent
distributors who are actively looking
to change their lives financially


About the FM Perfumes
 FM perfumes are in the same 6
Fragrance Family Groups as every other
leading brand throughout the world…

CHYPRE
WOOD
FLORAL
FOUGERE
ORIENTAL
CITRUS


 Most people buy branded name Eau de Parfum
(only 12% - 16% concentrated) or Eau de Toilette
(only 3-8% concentrated) because of the very high
cost of buying the actual perfume
 FM PERFUMES are 20% concentrated –
our new WOMEN’S HOT COLLECTION
is 30% concentrated and
our new MEN’S HOT COLLECTION
is 24% concentrated!
 What does this mean to you? It means
that our perfumes last longer


Why are FM perfumes so inexpensive?
The cost of producing FM perfumes is
about the same as for all of the other
leading brands available in stores.
The difference?

• No Famous Name Endorsements
• No Expensive Packaging
• No Advertising


About the Perfume Industry
Extract from Daily Mail
30th March 2008
“… the perfume industry was worth a
£23
0
staggering £16 billion a year”
201

llio n
bi

ea r
ay

“Consider the price of the perfume. The
liquid in the bottle represents only 3 per
cent of the total cost of producing it.
The other 97 per cent goes to marketing,
packaging and advertising.”



Who Do You Think …
… pays Tom Cruise £millions to
endorse sunglasses?
… pays David Beckham £millions to
endorse electronics?

… pays Nicole Kidman £millions to
endorse perfume?

… YOU DO!


Who Do You Think …

… pays for perfume counters
and demonstrators?
… pays for the billions spent
on advertising?

AGAIN … YOU DO!


Perfume



Body Care

Body Lotion, Shower Gels
and Lip Gloss for Girls
Shower Gel for Boys

Women’s Body Lotion,
Shower Gel, Deodorant,
Hand & Nail Cream, Hair
Spray and Mini Travel Kit

Men’s Body Lotion,
Shower Gel and
Deodorant


Makeup
BAKED
POWDER
MINERAL
POWDERS

FOUNDATIONS

DARK SKIN
FOUNDATION

DARK SKIN
MINERAL
POWDER
LIPSTICK

DUO MINERAL
EYESHADOWS

MASCARA

TRIPLE
MINERAL
EYESHADOWS

MINERAL
BLUSHES

LOOSE
EYESHADOW


Nail Polish

10 exciting colours
Easy to apply
Dry in less then a minute
Don't smear



SPA Aromatherapy Range

Body Scrub Salts, Bath Salts, Shower Gels And Candles


Foot Care
Antiperspirant
Foot Spray
Deep Moisturising
Foot Cream
Scrub Foot
Cream
Soothing &
Refreshing Foot
Gel



Women’s & Men’s
Shampoos and Conditioner



FM FOR HOME Range



You have now heard about
FM Group and our product
ranges, now let’s look at the
business opportunity that
goes with them



How Do People Hear About Us?
FM do not advertise
By REFERRAL - the most
powerful form of advertising
in the world!

When customers buy
our products and enjoy
them, they tell others it is that simple



The Most Powerful Form of Advertising
is “Word of Mouth” Advertising
Have you ever recommended a restaurant or a shop, or
a film at the local cinema?
At the end of the month, did the manager
send you a `Thank You’ letter and a
commission cheque for the introduction?
Does he regularly send you a cheque
whenever that person goes there and
spends money?

No… of course not!


The Most Powerful Form of Advertising
is “Word of Mouth” Advertising
But with FM Group’s business plan that is exactly what
happens! Every time someone we have recommended buys a
product, we automatically get paid a commission – forever!

There are two types of people
in this world
Those who get paid for recommending
…and those who don’t!



How do you earn with FM GROUP?
 You introduce the products to others
 You introduce the business opportunity to others
 You show them how to do the same

 You can work part-time or full-time
 You can work from home and use the
telephone and/or internet
 You can go out and meet people



SOMETHING FOR EVERYONE
 RETAIL SALES
family, friends, work colleagues
 DIRECT SELLING
businesses, offices, salons
 FUNDRAISING
local, national or international
 PERFUME PARTIES
 RETAIL OUTLETS
 NETWORK MARKETING


NETWORK MARKETING
Similar to a franchise but without the
large investment
A business that you can run fulltime or part-time from the comfort
of your own home



Conventional Marketing

(A) Company

(B) National Wholesaler
or Broker

(C) Regional Wholesaler

(A) – (D) = DISTRIBUTION COSTS
Rent, Rates, Insurance, Staff, Profit Margin,
Shipping, ADVERTISING, etc
(D) Retailer

Distribution costs can account for up to 85%
of the final price paid by the consumer

Consumer


FM GROUP Network Marketing

X

(B) National Wholesaler
or Broker

X
(C) Regional Wholesaler

FM decided to market their unique product
range to consumers using Independent
Distributors…
and to pay them substantial commissions
for producing product sales from team
building

Independent Distributors

RETAIL TO MAKE A PROFIT

X
(D) Retailer

Consumer

The Marketing Plan
Stage One of the Marketing Plan

Retailing
 You take orders from customers
 Place orders with FM office
 Supply products to customers
 Earn profit from sales



Retail Profit
When someone buys a Classic
bottle of perfume for only £11.99
… you earn £3.79

When someone buys a Luxury
… you earn £5.19
When a customer buys an Extravagant
… you earn £7.59


The Marketing Plan
Stage Two of the Marketing Plan is

The Magnolia
Programme
a brief overview
All income examples are for demonstration purposes only
and are not guarantees of income. Incomes are the results
of individual efforts


Commission is based on the volume of
sales of your ENTIRE TEAM each month
As your team volume grows
so does your commission
percentage

3%

6%

9%
Magnolia

12%
Silver
Magnolia

21%
15%
Silver
Magnolia

18%

Golden
Magnolia

Silver
Magnolia

Magnolia

Magnolia


What is a Team?
You introduce 3 people =

3

They each introduce 3 =

9


27


81


243


729

All you did was
introduce 3
people!

They each introduce 3 = 2,187
TOTAL
3,279
Think what will happen if you
introduce 4, 5 or 6 people and we
teach everyone to do the same!


FULL TRAINING IS GIVEN

We only become
successful by
helping people
like you to become successful, too!


The Marketing Plan
Stage Three of the Marketing Plan is

The Orchid
Club
a brief overview



The Orchid Club
9% of the value of FM’s worldwide points
turnover is distributed amongst all Orchid Club
members - regardless of whether or not they have
international businesses
There are 5 positions in the Orchid Club
Pearl
Amaranth
Golden
Diamond
Black Diamond


The Orchid Club
PLUS …
at each Orchid position there is the opportunity to
participate in FM’s fabulous Mercedes Car Programme



The Orchid Club
AVERAGE Bonus Income
(based on January 2010 figures)
PEARL

£600 per month
over £2,500 per

month
AMARANTH
GOLDEN

£1,250 per month
over £5,000 per month
£3,250 per month
over £10,000 per

month
DIAMOND

£8,150 per month
over £20,000 per
PLUS – Magnolia income and Retail income each month
month

BLACK DIAMOND


£100,000 per month

Company Growth

£0.75 million £8.5 million

£22.5 million £32 million £55 million £84 million

2013 was in excess of £109 million
IMAGINE WHAT 9% OF THE COMPANY’S
TURNOVER WILL BE THIS YEAR… NEXT
YEAR… THE YEAR AFTER!


PLUS…

INCENTIVES FROM THE UK OFFICE
Subject to Terms & Conditions

PEARL HUNTERS – earn an extra £500 for becoming Pearl
MAGNOLIA CAR PROGRAMME – earn a red 5-door
Peugeot 107
INCENTIVE FOR UK SELLERS – earn a holiday for 2 in
Majorca, Ibiza, Greece, Egypt or Tunisia
INCENTIVE FOR AMARANTH, GOLDEN & DIAMOND
ORCHIDS – earn up to an EXTRA £3,000 per month


PLUS…


EXTRA CASH FOR 0% - 18% - earn up to an extra £1,050
REWARD FOR DOING 300 PERSONAL POINTS – Earn
free products or Sample Kit
BEST SELLER OF THE MONTH – the person with the
most personal points each month receives a prize
LAPTOP FOR AMARANTH – receive a free laptop


PLUS…


FREE DELIVERY – 580 points orders and over to one address
REDUCES SHIPPING COSTS – £3.00 for every 318 point
order for delivery to one address
FREE SAMPLES – 5 free samples for every 580 points ordered
on one invoice



Why is FM so successful?
• Just order a Sample Kit to join
• Low qualifying cost of under
£12.00 a month to earn team
commission
• Replacement spending – saving the
customer money
• High quality, consumable products
used by everyone on a regular basis
• Products not tested on animals
• full training and support given
• Ongoing incentives from the UK
office for UK distributors

• Commissions paid directly into your
bank account
• 9% of worldwide turnover paid into
Bonus Pools
• Very achievable Mercedes car bonuses
• Offices in 50+ countries and growing
• A well established and financially secure
company with a proven track record
• Full-time or part-time, you have the
opportunity to build a local, national or
international business from the comfort of
your home

How do you join FM?
Step 1: Complete a Registration Form
Step 2: Order a Sample Kit
Sample Kit 20 for £11.50 plus £6.00 delivery, or
Sample Kit 150 for £42.50 plus £6.00 delivery, or
Complete Sample Pack for £49.99 plus £6.00 delivery
Sample Kit 150 plus Stationery Pack of catalogues,
registration forms, FM DVD, receipt pads, party
invitations, fragrance strips and opportunity leaflets



How do you join FM?
Step 3: Order Product
Order at least 50 points of product to qualify
for commission

Step 4: Complete Your 90 Day Plan
Sets you on your road to success in a quick,
simple way

Classic perfume
29 points

Step 5: Choose your own Website
Choose which one suits your requirements
Luxury perfume
40 points


DOES THIS REALLY WORK?
In the short time that FM Group has been in the UK, there are
many, many people who have shown that this is a serious
business opportunity that can change lives forever
As at the end of November 2010 …

More than 100 people have already
reached 21% Golden Magnolia in
the UK
… plus HUNDREDS & HUNDREDS & HUNDREDS of
people have reached the 12%, 15% and 18% Silver
Magnolia positions


DOES THIS REALLY WORK?
As at the end of December 2010, the following
positions had already been reached in the UK:

1 Diamond Orchid
5 Golden Orchids
4 Amaranth Orchids
22 Pearl Orchids
… and growing!



BUSINESS OPPORTUNITIES

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