How to use web 2.0 approaches to deliver better citizen based IT solutions @ the e-Government Awards Conference, January 2007

1. edparsons.com

2. Delivering services to the
Mash-up Generation !
Ed Parsons
e-Government National Awards & Conference

3. This is not your fathers industry anymore !

5. Web 2.0 ?

6. Technology
AND
Approach to customer engagement

7. Web 2.0
• Software as service
• The wisdom of crowds
• Data is the Intel inside
• Perpetual beta
• Lightweight programming
• Cross device applications
Tim O’Reilly
• Engaging user interface

8. web 2.0 Hall of fame
craigslist

9. When GI met
Web 2.0..

10. Mash-ups..

11. The Generation Y
Citizen..

12. Does this sound like you ?
• Don’t remember life before the internet
• Instant gratification
• Issue rather than “political” motivation
• Member of a global community..
• Hyper Brand aware but without loyalty

14. Google Earth - Web 2.0 ?
Software as service ✔
The wisdom of crowds ✔
✔
Data is the Intel inside
Perpetual beta
✗
Lightweight programming
✔
✗
Cross device applications
✔
Engaging user interface

17. www.platial.com

19. Sense of place...

20. Where is this ?
A - Sydney
B - San Francisco
C - Paris
D - Manchester

21. Where is this ?
A - Sydney
B - San Francisco
C - Paris
D - Manchester

22. Where is this ?
A - Sydney
B - San Francisco
C - Paris
D - Manchester

23. A - Sydney
B - San Francisco
Where is this ?
C - Paris
D - Manchester

24. Sense of place
Sydney
San Francisco
Manchester
Paris

25. www.openstreetmap.org

26. Lessons for e-Government ?

29. Data, data everywhere

30. www.schoolmap.org.uk

31. Whose data is it anyway ?
• Generation Y open
to publishing
“personal” data if..
• They “own” data
• Know how 3rd party
will use the data
• Can change their
own data
themselves

32. Take aways...
• Simple services
• Exploit the “people inside” the application
• Beyond traditional geospatial data
• Innovation from the edge
• Data ownership
• THE CITIZEN IS NOW IN CONTROL !!

33. Thank you..
ed@blakeparsons.com