I am working on this theory that there are "because of" brands and services and the opposite to it, "in spite of" businesses. The film industry is one of the examples for an "in spite of"-business. Being a movie junkie, I buy their stuff like crazy, but not because of the way they present it. In fact, they keep annoying me and if i wouldn't be so lazy, i would have become a pirate, probably. This is just a good opportunity to vent and maybe even introduce some marketing basics into the discussion about media distribution.

1. Dear Film Industry …

2. beforewestartwiththepresentation

3. WARNING The following presentation hasbeenpublishedbymyself, but that does not mean that every thinkable right concerning anything in that presentation has been handedovertoanyone. For example, recording anything i say during a presentationofthis deck or capturing any image of the slideswhile I am showingthemmightormight not beunderanycopyrightprotection. I simply do not know. I just wanted to show that it may feel strange for someonewhoexpectscontent, oractuallyevenhaspaidforcontent, to be told – first thing – what he cannot or should not do with it. If you want to build fruitful relations to end consumers, it may be a better choice to treat them not as potential criminals first; and if so, explain to them why that is. A simple „thank you for purchasing“ before showing that warning may be nice. However, to make a text like this more scary, some figures along with currency signs should be shown. For example, I couldcometoyourcompanyandpresentthis deck for 250,000 US$ With some negotiation, i might even settle for less. You may give it a try.

4. I hopeyoutook 20 secondsor sotolookatthatscreen.

5. I couldhaveevenput in somemorelanguageversionsof it.

6. But thatcouldhavebeenboring.Let‘sgettothepresentation.

7. In a moment.

8. Do not miss moregreatstuffthat I published

9. Right outof Berlin, Germany… „greatandinspiringstuff“ „thankyouforsharing“ „i will usethat in myowncompany“

10. … comes a great deck … „Featuredpresentation“ on slideshare.nethomepageOver 2000 views after 3 days

11. Check outInfluenceofsocialmediaon marketingcommunication

12. Out now!http://www.slideshare.net/epapa100/influence-of-social-media-on-marketing-communication

13. I thinkthepointcameacross.

14. Didn‘tit?

15. Fromtheguybehind „Influenceofsocialmedia on marketingcommunication“

16. comes a new, refreshingmasterpiece

17. Check outWeb 2.0 andbigcorporations

18. Slideshare Top presentationofthedayhttp://www.slideshare.net/epapa100/web-20-and-big-corporations

19. Annoying?

20. We‘renearlythere.

21. Onemorequestion.

22. WOULD YOU STEAL A HANDBAG?

24. Youinvested time towatchthepresentation so far.I gaveyounothing.Feelsbad?

25. Customers investtime andmoneytoget a DVD orBlueRay.

26. Each time theyuseit, youmakethemgothrough an experiencelikethis.

27. So let‘sgettothepoint.

28. producedwith

29. on a machineby

30. whenpresented on theroad, on a machineby

31. published via

32. and on myownblog

33. under heavy usageof

34. and i just likethatbrand.

35. Are you still there?

36. Anyvaluefroma bunchoflogosbeforetheactionstarts?

37. Now i wouldliketoplaysomeannoyingmusic in a menuandrevealthatthepromised „specialfeatures“ aresomemorecommercials.

38. But thatwouldn‘tbe fair. In the end, welovegreatmovies.

39. So hereare a fewtipsforthefuture.

40. You will probably not put an end topiracyandincreaseyourmarginsby 20%.

41. But wouldn‘titbeniceifpeopleboughtyourstuffbecauseofthewayyoupresentitand not in spiteofit?

43. AppreciatethattheybuyyourproductsThankyou,comeagain!

45. FromoneofGermany‘sleadingblogs:a pirategetsthis and a payingcustomerthis http://www.spreeblick.com/wp-content/uploads/2010/02/movies_deutsch1.png

47. Andtheseare also the „non-pirates“, bytheway„Arrrr, You must be a pirate, then!“

51. Yourfutureis in longtail, tooAvatar The TonightShow‘sself-pleasuringbearbehindthescenesouttakes

54. The End

55. Thankyouforyourpatience.

56. There‘smorewherethatcamefrom.

57. Thispresentationisimpossibletoshowwithroyalty-freeimages. I tookthelibertyofintegratingpicturesfrom all overthe web. If I usedyourpictureandyouwantmetotakeit off, please email toevangelos@papathanassiou.de , I will do so immediately. Thankyou.