This presentation is an overview of Location Based Services such as Google Places, Yelp, Facebook Places, and Foursquare for local brick and mortar businesses. It includes an Acton Plan to get started.
Taking Your Local Business to Higher Level with Location Based Services
1. Taking Your
Local Business
To The Next Level
With
Location-Based Services
Presented by Brenda Horton
Twitter: @BrendaHorton -- Facebook: facebook.com/BrendaTelloHorton
Fan Page: facebook.com/HwareFB -- blog: www.hware.com/blog -- email: info@hware.com
2. Outline
⢠Statistics on local search.
⢠Why your local business should pay attention to
location-based services.
⢠Engaging your target audience with location-based
services.
⢠A 6 step high-level location-based marketing action
plan.
18. Local Search Volume is
growing exponentially
at 50% every year.
⢠1 billion local searches per month in 2009
⢠1.5 billion local searches per month in 2010
(projected)
⢠2.3 billion local searches 2011 (projected)
⢠3.45 billion local searches 2012 (projected)
19. Search used to be
strictly a desktop affair.
Thatâs changing!
31. By claiming your your
business on Google Places
it tells the search engines that they have the
most accurate and up-to-date information
about your business location.
32. Google Places
It gives YOU, the business owner an
opportunity to out-rank competitors by
optimizing your business listing for targeted
keyword sets and geographic areas.
33. Google Places
Claiming your place page is important, but
adding relevant content to it is what will help
with rankings.
36. Yelp
Over 38 million people visited Yelp in August
2010 to make spending decisions.
37. Yelp
⢠Communicate with your customers
privately or publicly.
⢠Track how many people view your biz page.
⢠Add photos, detailed biz description.
⢠Announce special offerings.
⢠Post up-to-date information and specialties.
42. Foursquare
⢠Bills itself as 50% friend ďŹnder, 30% social
guide, 20% nightlife game.
⢠Links digital and real worlds
43. Foursquare users check-
in to places like
⢠Airports
⢠Bars
⢠Restaurants
⢠Starbucks
on their smart phones
44. Foursquare
Foursquare lets friends keep track of where
they are.
⢠Check-in functionality
⢠Earn points
⢠Get badges
⢠Social City Guide
⢠Friend Finder
45. Foursquare
⢠Specials - discounts, prizes
⢠Point and reward system
⢠Signs at entrances and windows
⢠Incorporates gaming elements
⢠Mayor
46. Top 3 Categories on
Foursquare
⢠Tv Network or Tv Show
⢠Newspaper, Magazine or News Website
⢠City Guides - LOCAL BUSINESSES
47. Big Brands jumping on
Foursquare
⢠Zagat - 62,573
⢠Bravo 61,237
⢠MTV - 58,494
⢠The History Channel - 57,136
⢠Bastard Jeans - 43,863
48. How they are using
Foursquare
⢠Enticing users with timed incentives
⢠Special badges
⢠Curated hot spots
58. Is your online presence
already optimized?
⢠SEO Search Engine Optimization in place?
⢠Social media tools already being used?
⢠Clear on your message/content?
⢠Clear on your target audience?
62. 3. Identify the best
location-based services for
your business.
63. 4. Take Action
⢠sign up for key location-
based services
⢠start engaging,
promoting, incentivizing
⢠monitor your biz online
⢠respond
⢠convert to sales