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By Chuck & Brenda Horton

       www.hware.com
     www.hware.com/blog
     facebook.hware.com
    twitter.com/chuckhorton
   twitter.com/brendahorton
Why is Strategic Planning
          Important

 A vision without a plan is just a dream.

  A plan without a vision is just drudgery.

A vision and plan without action is just a
             disappointment.

But a Vision with a Plan put into Action
        can change the world.
Envision Plan Act
is an ongoing
process
                    You envision
                       plan, act,
                          track,
                      and adapt.

                      Rinse and
                         repeat
4
P
e
r
s
p
e
c
t
i
v
e
s
Envision
1. Create a vision where you want to go.
 2. What is the purpose of the vision?
   3. What values will you use to guide you?




                  4. Where are you today?
Envision
Vision    A picture of the “preferred future”; a statement that
          describes how the future will look if the organization
          achieves its ultimate aims.
          “Every child and youth has a loving, safe and permanent family.”

Mission   A statement of the overall purpose of an organization.
          Describes what you do, for whom you do it and the
          benefit.
          “We transform the lives of children in foster care by building and
          nurturing permanent families”

Values    A most elusive word, values are not what an organization
          does or why it does what it does, but rather the principles
          that underlie and guide how it goes about fulfilling its
          mission and vision.
          “Child/Youth Focus, Ethical, Leadership, Collaboration, Team Work,
          Diversity, Stability, Customer Service”
          quot;Responsiveness to consumer needs will be a first priority in our
          operations. Therefore we will...quot;
Envision
                           SWOT
              Internal environmental factors having a potential
Significant
              impact on the organization as it advances its mission
Internal      and vision. These factors are internal strengths and
Conditions    weaknesses.
              “Strengths: Strong and active board, Committed staff,
              Recognizable brand and image”
              “Weaknesses: Limited in-home support, No wraparound options,
              Limited mental health services”
              External environmental factors having a potential
Significant
              impact on the organization as it advances its mission
External      and vision. These were identified as opportunities and
Conditions    threats
              “Opportunities: Medi-Cal funding for sustaining placements by
              providing a variety of effective Mental Health Services, To provide
              neighborhood-based services”
              “Threats: Redesign stretching us beyond our abilities and
              resources, State & County recruiting our staff”
Plan
1. What are the key goals to move you
from you current reality to your envisioned
future?
 2. How will you know that you
 successfully completed these key goals?
  3. What are the next steps in the
  process?
Plan
Strategic        Broad, long-term aims that define accomplishment
                 of the mission and vision. These are the key steps
Goals            to achieve your ends. It is capable of galvanizing
                 commitment from the organization and senior
                 sponsorship.
                 “EXPAND FAMILY RECRUITMENT INITIATIVE.”

Objectives       Specific, quantifiable, realistic targets that
                 measure the accomplishment of a strategic goal
•SPECIFIC        over a specified period of time.
                 “By January 31, 2008 we will expand family recruitment
•MEASURABLE
                 program to increase diversity of families by 20% and to
•ACHIEVABLE      increase by 15% number of families available to adopt children
                 of color, older children, children with disabilities emotional,
•RELEVANT
                 physical & developmental, sibling groups and children with
•TIME-BOUND      concurrent plans.”


Assignment       Identify who will be responsible for ensuring the
                 achievement of the strategic goal.
(leader, team)   “Program Director and Chief Operating Officer
Plan
Next Steps   The next actions to take in the planning process.
             “1. Prepare First Draft of Plan by Feb 06, 2006”
             “2. Present Mission, Vision, Values to Board on Feb 24, 2006
             board meeting”
             “3. Next Strategic Planning Meeting, work on final draft on
             Feb 24, 2006 2:00pm to 5:00pm”


Benchmarks   To ensure that the Strategic Plan and the vision
             defined will be implemented in its totality, a time
             line of activities and periodic assessments will be
             carried out by Management and progress
             reported to the Board. The benchmarks are as
             follows:
             “1. Management Staff will prepare Action Plans to achieve Strategic
             Goals outlined in the Strategic Plan. These Plans shall be presented
             to Board for review and comment at the May 2006 Board meetings.”
             “2. Management Staff will prepare Operational Plans to implement the
             mission and vision outlined in the Strategic Plan. These Plans shall
             be presented to Board for review and comment by May 2006.”
             “3. Board Management Committee reviews progress on Strategic
             Goals quarterly and reports at following Board meeting ongoingly”.
Do the objectives measure results
          and not just activity?
                     Strategy Verbs
Objective Verbs

                     •   Establish
•   Increase
                     •   Develop
•   Reduce
                     •   Implement
•   Achieve
                     •   Revise
•   Maintain
                     •   Utilize
•   Have
Act
1. Communicate the plan to stakeholders
 2. Create Detail Action Plans for each
 objective
  3. Go do your actions
    4. Track your process
      5. Adapt your plan as conditions
      change
Act
Critical     Major items or issues that must quot;go rightquot; to
             achieve one or more objectives.
Success      “Hire bilingual recruiting staff, recruit in ethnic neighborhoods,
Factors      have culturally sensitive recruiting practices.”


Barriers     Existing or potential challenges that hinder the
             achievement of one or more objectives.
             “Existing belief systems, staff resources”

Strategies   Broad activities required to achieve an objective,
             control a critical success factor, or overcome a
             barrier.
             “Monthly recruiting events in Spanish held at local churches in
             the Hispanic community.”

Action       Specific steps to be taken, by whom and by when,
             to implement a strategy to achieve a strategic goal.
             “Monthly recruiting events in Spanish held at local churches in
             the Hispanic community.”
Action
Plan
Act
Communica   The plan on how to communicate the strategic plan
            to stakeholders (staff, customers, vendors,
tion Plan   voluenteers, etc.)

Strategic   •The structured review involves:
            •Assessing progress on strategic goals
Goal        •Grading the current and projected performance
Tracking    against the objectives
            •Identifying changes in the environment, new
            barriers, additional critical success factors
            •Making adjustments to the objectives
            •Re-establishing priorities for strategies, removing
            strategies and adding new strategies as needed
Envision Plan Act
is an ongoing


                    You envision
                     plan & act,
                       then you
                       envision,
                      plan & act
Thank you!
      Chuck & Brenda Horton


       Website: www.hware.com

       Blog: www.hware.com/blog
       Become a Fan: facebook.hware.com

       Follow Chuck: twitter.com/chuckhorton

       Follow Brenda: twitter.com/brendahorton

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Envision Plan Act to change the world

  • 1. By Chuck & Brenda Horton www.hware.com www.hware.com/blog facebook.hware.com twitter.com/chuckhorton twitter.com/brendahorton
  • 2. Why is Strategic Planning Important A vision without a plan is just a dream. A plan without a vision is just drudgery. A vision and plan without action is just a disappointment. But a Vision with a Plan put into Action can change the world.
  • 3.
  • 4. Envision Plan Act is an ongoing process You envision plan, act, track, and adapt. Rinse and repeat
  • 6. Envision 1. Create a vision where you want to go. 2. What is the purpose of the vision? 3. What values will you use to guide you? 4. Where are you today?
  • 7. Envision Vision A picture of the “preferred future”; a statement that describes how the future will look if the organization achieves its ultimate aims. “Every child and youth has a loving, safe and permanent family.” Mission A statement of the overall purpose of an organization. Describes what you do, for whom you do it and the benefit. “We transform the lives of children in foster care by building and nurturing permanent families” Values A most elusive word, values are not what an organization does or why it does what it does, but rather the principles that underlie and guide how it goes about fulfilling its mission and vision. “Child/Youth Focus, Ethical, Leadership, Collaboration, Team Work, Diversity, Stability, Customer Service” quot;Responsiveness to consumer needs will be a first priority in our operations. Therefore we will...quot;
  • 8. Envision SWOT Internal environmental factors having a potential Significant impact on the organization as it advances its mission Internal and vision. These factors are internal strengths and Conditions weaknesses. “Strengths: Strong and active board, Committed staff, Recognizable brand and image” “Weaknesses: Limited in-home support, No wraparound options, Limited mental health services” External environmental factors having a potential Significant impact on the organization as it advances its mission External and vision. These were identified as opportunities and Conditions threats “Opportunities: Medi-Cal funding for sustaining placements by providing a variety of effective Mental Health Services, To provide neighborhood-based services” “Threats: Redesign stretching us beyond our abilities and resources, State & County recruiting our staff”
  • 9. Plan 1. What are the key goals to move you from you current reality to your envisioned future? 2. How will you know that you successfully completed these key goals? 3. What are the next steps in the process?
  • 10. Plan Strategic Broad, long-term aims that define accomplishment of the mission and vision. These are the key steps Goals to achieve your ends. It is capable of galvanizing commitment from the organization and senior sponsorship. “EXPAND FAMILY RECRUITMENT INITIATIVE.” Objectives Specific, quantifiable, realistic targets that measure the accomplishment of a strategic goal •SPECIFIC over a specified period of time. “By January 31, 2008 we will expand family recruitment •MEASURABLE program to increase diversity of families by 20% and to •ACHIEVABLE increase by 15% number of families available to adopt children of color, older children, children with disabilities emotional, •RELEVANT physical & developmental, sibling groups and children with •TIME-BOUND concurrent plans.” Assignment Identify who will be responsible for ensuring the achievement of the strategic goal. (leader, team) “Program Director and Chief Operating Officer
  • 11. Plan Next Steps The next actions to take in the planning process. “1. Prepare First Draft of Plan by Feb 06, 2006” “2. Present Mission, Vision, Values to Board on Feb 24, 2006 board meeting” “3. Next Strategic Planning Meeting, work on final draft on Feb 24, 2006 2:00pm to 5:00pm” Benchmarks To ensure that the Strategic Plan and the vision defined will be implemented in its totality, a time line of activities and periodic assessments will be carried out by Management and progress reported to the Board. The benchmarks are as follows: “1. Management Staff will prepare Action Plans to achieve Strategic Goals outlined in the Strategic Plan. These Plans shall be presented to Board for review and comment at the May 2006 Board meetings.” “2. Management Staff will prepare Operational Plans to implement the mission and vision outlined in the Strategic Plan. These Plans shall be presented to Board for review and comment by May 2006.” “3. Board Management Committee reviews progress on Strategic Goals quarterly and reports at following Board meeting ongoingly”.
  • 12. Do the objectives measure results and not just activity? Strategy Verbs Objective Verbs • Establish • Increase • Develop • Reduce • Implement • Achieve • Revise • Maintain • Utilize • Have
  • 13. Act 1. Communicate the plan to stakeholders 2. Create Detail Action Plans for each objective 3. Go do your actions 4. Track your process 5. Adapt your plan as conditions change
  • 14. Act Critical Major items or issues that must quot;go rightquot; to achieve one or more objectives. Success “Hire bilingual recruiting staff, recruit in ethnic neighborhoods, Factors have culturally sensitive recruiting practices.” Barriers Existing or potential challenges that hinder the achievement of one or more objectives. “Existing belief systems, staff resources” Strategies Broad activities required to achieve an objective, control a critical success factor, or overcome a barrier. “Monthly recruiting events in Spanish held at local churches in the Hispanic community.” Action Specific steps to be taken, by whom and by when, to implement a strategy to achieve a strategic goal. “Monthly recruiting events in Spanish held at local churches in the Hispanic community.”
  • 16. Act Communica The plan on how to communicate the strategic plan to stakeholders (staff, customers, vendors, tion Plan voluenteers, etc.) Strategic •The structured review involves: •Assessing progress on strategic goals Goal •Grading the current and projected performance Tracking against the objectives •Identifying changes in the environment, new barriers, additional critical success factors •Making adjustments to the objectives •Re-establishing priorities for strategies, removing strategies and adding new strategies as needed
  • 17. Envision Plan Act is an ongoing You envision plan & act, then you envision, plan & act
  • 18. Thank you! Chuck & Brenda Horton Website: www.hware.com Blog: www.hware.com/blog Become a Fan: facebook.hware.com Follow Chuck: twitter.com/chuckhorton Follow Brenda: twitter.com/brendahorton

Hinweis der Redaktion

  1. Chuck