Brenda Horton presented on how to raise money through crowdfunding. She discussed that crowdfunding is the practice of funding projects or ventures by raising small amounts of money from a large number of people online. In 2012, $2.7 billion was raised globally through over 1 million crowdfunding campaigns. Popular crowdfunding sites include Kickstarter, IndieGogo, and Rally.org. Horton then outlined 8 easy steps to successful crowdfunding, which include having a great story, spreading the word on social media, being authentic, engaging supporters, capitalizing on momentum, and merging online and offline efforts. She recommended using her free crowdfunding template and blog
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How to Raise Money Online Throuigh Crowdfunding
1. Presented by Brenda Horton
How To Raise Money Online
Through Crowdfunding
Twitter: @BrendaHorton
blog: actionplanr.com/blog -- email: info@actionplanr.com
ACTIONPLANR.COM
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2. About Brenda Horton
• President of Hware LLC. (HumanityWare) software
company
• Co-creator of Actionplanr.com, a project planning
software tool for solo-business owners
• Launched my first Internet-based company in the
late 90s and sold it
• Has fundraised $400,000 for various causes
5. Crowfunding is
the practice of funding a project or venture
by raising money from a large number of
people usually via the Internet.
6. Crowdfunding Facts
2.7 Billion dollars was raised in Crowd
funding in 2012, across more than 1
million individual campaigns globally.
The industry is projected to grow to $5.1
billion in 2013.